STIFEL FINANCIAL CORP - Director's Dealing 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: STIFEL FINANCIAL CORP (SF)
CIK: 0000720672
Period of Report: 2011-12-30

Reporting Person: ZEMLYAK JAMES M (Director, CHIEF FIN'L & ADMIN OFFCR)

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-12-30	Common Stock	G	500	—	Disposed	589617	Direct
2012-01-02	Common Stock	M	60000	$3.4667	Acquired	649617	Direct
2012-01-02	Common Stock	F	26230	$32.05	Disposed	623387	Direct
2012-01-03	Common Stock	G	800	—	Disposed	622587	Direct
2012-01-03	Common Stock	G	800	—	Acquired	2300	Indirect

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-01-02	Stock Option (Option to Buy)	$3.4667	M	60000	Disposed	2012-01-02	Common Stock (60000)	Direct

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Phantom Stock Units	$0		Common Stock (110314)	110314	Direct
Restricted Stock Units	$0		Common Stock (9230)	9230	Direct
Stock Option (Option to Buy)	$5.8	2013-02-10	Common Stock (60002)	60002	Direct

F1: Options vest in 20% increments on 1/2/03, 1/2/04, 1/2/05, 1/2/06 and 1/2/07.

F2: Units vest in equal yearly increments over a ten year period. This vesting may be accelerated based on the Company's performance.

F3: No expiration date for these Units.

F4: Various exercisable dates.

F5: Options vest in 20% increments on 2/10/04, 2/10/05, 2/10/06, 2/10/07 and 2/10/08.