STIFEL FINANCIAL CORP — Director's Dealing 2011

Feb 22, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: STIFEL FINANCIAL CORP (SF)
CIK: 0000720672
Period of Report: 2011-02-18

Reporting Person: KRUSZEWSKI RONALD J (Director, CHIEF EXECUTIVE OFFICER)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-02-18	Common Stock	S	41130	$74.1172	Disposed	570130	Direct
2011-02-18	Common Stock	S	50170	$73.5841	Disposed	519960	Direct
2011-02-18	Common Stock	S	8700	$72.909	Disposed	511260	Direct
2011-02-18	Common Stock	S	700	$73.84	Disposed	1700	Indirect
2011-02-18	Common Stock	S	700	$73.84	Disposed	1000	Indirect
2011-02-18	Common Stock	S	2000	$73.84	Disposed	4000	Indirect
2011-02-18	Common Stock	S	2000	$73.84	Disposed	2000	Indirect

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Phantom Stock Units	$0		Common Stock (255606)	255606	Direct
Stock Option (Option to Buy)	$5.2	2012-01-02	Common Stock (79999)	79999	Direct
Stock Option (Option to Buy)	$5.8	2013-02-10	Common Stock (60000)	60000	Direct

Footnotes

F1: This transaction was executed in multiple trades at prices ranging from $73.79 to $74.59. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F2: This transaction was executed in multiple trades at prices ranging from $73.29 to $73.785. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F3: This transaction was executed in multiple trades at prices ranging from $72.54 to $73.28. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

F4: Units vest in equal yearly increments over a ten year period. This vesting may be accelerated based on the Company's performance.

F5: No expiration date for these Units.

F6: Options vest in 20% increments on 1/2/03, 1/2/04, 1/2/05, 1/2/06 and 1/2/07.

F7: Options vest in 20% increments on 2/10/04, 2/10/05, 2/10/06, 2/10/07 and 2/10/08.