STIFEL FINANCIAL CORP — Director's Dealing 2011

Jan 20, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: STIFEL FINANCIAL CORP (SF)
CIK: 0000720672
Period of Report: 2011-01-19

Reporting Person: FORD RICHARD F (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-01-19	Common Stock	M	2926	—	Acquired	17906	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2011-01-19	Phantom Stock Units	$0	M	2926	Disposed		Common Stock (2926)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	450	Indirect

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Stock Option (Option to Buy)	$13.89	2014-02-03	Common Stock (2000)	2000	Direct
Stock Option (Option to Buy)	$20.22	2015-01-03	Common Stock (1500)	1500	Direct
Stock Option (Option to Buy)	$38.25	2016-01-03	Common Stock (1500)	1500	Direct
Stock Option (Option to Buy)	$		Common Stock (3999)	3999	Direct

Footnotes

F1: Units vest quarterly over a one year period.

F2: No expiration date for these Units.

F3: Options vest in 20% increments yearly from the grant date.

F4: Options vest in 20 percent increments on 1/3/06, 1/3/07, 1/3/08, 1/3/09 and 1/3/10.

F5: Options vest in 20% increments on 1/3/07, 1/3/08, 1/3/09, 1/3/10 and 1/3/11.

F6: Various exercise prices.

F7: Various exercisable dates.

F8: Various expiration dates.