STIFEL FINANCIAL CORP — Director's Dealing 2011

Jan 20, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: STIFEL FINANCIAL CORP (SF)
CIK: 0000720672
Period of Report: 2011-01-19

Reporting Person: ZEMLYAK JAMES M (Director, CHIEF FIN'L & ADMIN OFFCR)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-01-19	Common Stock	M	17896	—	Acquired	401073	Direct
2011-01-19	Common Stock	F	7662	$64.63	Disposed	393411	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2011-01-19	Phantom Stock Units	$0	M	17896	Disposed		Common Stock (17896)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	1850	Indirect

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Restricted Stock Units	$0		Common Stock (6153)	6153	Direct
Stock Option (Option to Buy)	$7.8	2012-01-02	Common Stock (40001)	40001	Direct
Stock Option (Option to Buy)	$8.6925	2013-02-10	Common Stock (40001)	40001	Direct

Footnotes

F1: Phantom Stock Units vest in 33 1/3% increments on 1/1/03, 1/1/04 and 1/1/05.

F2: No expiration date for these Units.

F3: Various exercisable dates.

F4: Options vest in 20% increments on 1/2/03, 1/2/04, 1/2/05, 1/2/06 and 1/2/07.

F5: Options vest in 20% increments on 2/10/04, 2/10/05, 2/10/06, 2/10/07 and 2/10/08.