STEVEN MADDEN, LTD. — Director's Dealing 2012

Mar 6, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: STEVEN MADDEN, LTD. (SHOO)
CIK: 0000913241
Period of Report: 2012-03-02

Reporting Person: SCHMERTZ ROBERT (Brand Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-03-02	Common Stock	M	22500	$16.487	Acquired	249125	Direct
2012-03-02	Common Stock	S	22500	$43.272	Disposed	226625	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-03-02	Stock Option (right to buy)	$16.487	M	22500	Disposed	2016-10-08	Common Stock (22500)	Direct

Footnotes

F1: This option was previously reported as covering 15,000 shares at an exercise price of $24.73 per share, but was adjusted to reflect the three-for-two stock split (effected as a stock dividend) that occurred on May 31, 2011.