STEVEN MADDEN, LTD. — Director's Dealing 2012

Mar 14, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: STEVEN MADDEN, LTD. (SHOO)
CIK: 0000913241
Period of Report: 2012-03-12

Reporting Person: VARELA AMELIA (EVP of Wholesale)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-03-12	Common Stock, par value $0.0001 per share	M	20000	$25.4467	Acquired	20000	Direct
2012-03-12	Common Stock, par value $0.0001 per share	S	20000	$43.5170	Disposed	0	Direct
2012-03-13	Common Stock, par value $0.0001 per share	M	17500	$25.4467	Acquired	17500	Direct
2012-03-13	Common Stock, par value $0.0001 per share	S	17500	$43.5526	Disposed	0	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-03-12	Stock Option (Right to Buy)	$25.4467	M	20000	Disposed	2018-02-01	Common Stock (20000)	Direct
2012-03-13	Stock Option (Right to Buy)	$25.4467	M	17500	Disposed	2018-02-01	Common Stock (17500)	Direct

Footnotes

F1: This option was previously reported as covering 13,333 shares at an exercise price of $38.17 per share, but was adjusted to reflect the three-for-two stock split (effected as a stock dividend) that occurred on May 31, 2011.

F2: This option was previously reported as covering 11,667 shares at an exercise price of $38.17 per share, but was adjusted to reflect the three-for-two stock split (effected as a stock dividend) that occurred on May 31, 2011.