STEVEN MADDEN, LTD. — Director's Dealing 2012

Dec 21, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: STEVEN MADDEN, LTD. (SHOO)
CIK: 0000913241
Period of Report: 2012-12-19

Reporting Person: VARELA AMELIA (EVP of Wholesale)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-12-19	Common Stock, par value $0.0001 per share	M	42186	$8.3467	Acquired	53659	Direct
2012-12-19	Common Stock, par value $0.0001 per share	S	42186	$44.095	Disposed	11473	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-12-19	Stock Option (Right to Buy)	$8.3467	M	42186	Disposed	2016-04-29	Common Stock (42186)	Direct

Footnotes

F1: This option was previously reported as covering 28,124 shares at an exercise price of $12.52 per share, but was adjusted to reflect the three-for-two stock split (effected as a stock dividend) that occurred on May 31, 2011.