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STEVEN MADDEN, LTD. Director's Dealing 2011

Jun 3, 2011

31518_dirs_2011-06-02_06c2bebf-9b2a-48a5-8791-9755499977ef.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: STEVEN MADDEN, LTD. (SHOO)
CIK: 0000913241
Period of Report: 2011-05-31

Reporting Person: VARELA AMELIA (EVP of Wholesale)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-05-31 Common Stock, par value $0.0001 per share M 15000 $12.88 Acquired 15000 Direct
2011-05-31 Common Stock, par value $0.0001 per share S 15000 $55.29 Disposed 0 Direct
2011-05-31 Common Stock, par value $0.0001 per share M 56250 $12.52 Acquired 56250 Direct
2011-05-31 Common Stock, par value $0.0001 per share S 56250 $55.29 Disposed 0 Direct
2011-05-31 Common Stock, par value $0.0001 per share M 7499 $32.53 Acquired 7499 Direct
2011-05-31 Common Stock, par value $0.0001 per share S 7499 $55.29 Disposed 0 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2011-05-31 Stock Option (Right to Buy) $12.88 M 15000 Disposed 2015-04-29 Common Stock (15000) Direct
2011-05-31 Stock Option (Right to Buy) $12.52 M 56250 Disposed 2016-04-29 Common Stock (56250) Direct
2011-05-31 Stock Option (Right to Buy) $32.53 M 7499 Disposed 2017-04-29 Common Stock (7499) Direct

Footnotes

F1: The actual vesting schedule for this entire option grant was four annual installments commencing on the first anniversary of the grant date. A Form 4 filed on April 2, 2009 to report an aggregate option grant of 75,000 shares erroneously indicated that the option would vest over a 5-year period with respect to 25,000 shares and over a 4-year period with respect to 50,000 shares. This option was previously reported as covering 37,500 shares at an exercise price of $18.78 per share, but was adjusted to reflect the three-for-two stock split (effected as a stock dividend) that occurred on April 30, 2010.

F2: The option was issued at an exercise price of $48.80 per share, which was the closing price of the issuer's common stock on March 31, 2010. A Form 4 filed on April 27, 2010 to report the option grant erroneously indicated the exercise price of the option as $48.96. The number of shares available upon exercise of the option and the exercise price of the option have been adjusted to reflect the three-for-two stock split (effected as a stock dividend) that occurred on April 30, 2010.