STEVEN MADDEN, LTD. — Director's Dealing 2010

Sep 22, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: STEVEN MADDEN, LTD. (SHOO)
CIK: 0000913241
Period of Report: 2010-09-20

Reporting Person: SINHA AWADHESH K (Chief Operating Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-09-20	Common Stock, par value $0.0001 per share	S	1683	$39.535	Disposed	43317	Direct
2010-09-20	Common Stock, par value $0.0001 per share	S	2067	$39.58	Disposed	41250	Direct
2010-09-20	Common Stock, par value $0.0001 per share	S	3750	$39.555	Disposed	37500	Direct
2010-09-20	Common Stock, par value $0.0001 per share	S	2500	$39.40	Disposed	35000	Direct
2010-09-20	Common Stock, par value $0.0001 per share	S	2500	$39.36	Disposed	32500	Direct
2010-09-20	Common Stock, par value $0.0001 per share	S	2500	$39.193	Disposed	30000	Direct
2010-09-20	Common Stock, par value $0.0001 per share	S	500	$39.368	Acquired	29500	Direct
2010-09-20	Common Stock, par value $0.0001 per share	S	5000	$39.381	Disposed	24500	Direct
2010-09-20	Common Stock, par value $0.0001 per share	S	2000	$39.346	Disposed	22500	Direct

Footnotes

F1: On or about April 30, 2010, Steven Madden, Ltd. effected a three-for-two stock split (effected as a stock dividend) resulting in the reporting person receiving 15,000 additional shares of common stock.