ST JOE Co — Director's Dealing 2011

Feb 9, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ST JOE CO (JOE)
CIK: 0000745308
Period of Report: 2011-02-07

Reporting Person: Bozman Rusty A (SVP - Corporate Development)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-02-07	Common Stock	D	7611	$0.00	Disposed	21089	Direct
2011-02-07	Common Stock	F	582	$29.35	Disposed	20507	Direct
2011-02-07	Common Stock	A	10734	$0.00	Acquired	31241	Direct
2011-02-08	Common Stock	F	291	$29.05	Disposed	30950	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	627.3861	Indirect
Common Stock	1.0142	Indirect

Footnotes

F1: Forfeiture of shares of restricted stock subject to performance-based vesting conditions granted February 12, 2008.

F2: 7,156 shares are subject to performance-based vesting conditions over a three year performance period, and 3,578 shares are subject to time-based vesting over four years.