ST JOE Co - Director's Dealing 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ST JOE CO (JOE)
CIK: 0000745308
Period of Report: 2010-02-25

Reporting Person: Greene William Britton (Director, President and CEO)

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-02-25	Common Stock	S	300	$27.37	Disposed	352163	Direct
2010-02-25	Common Stock	S	100	$27.36	Disposed	352063	Direct
2010-02-25	Common Stock	S	700	$27.35	Disposed	351363	Direct
2010-02-25	Common Stock	S	500	$27.34	Disposed	350863	Direct
2010-02-25	Common Stock	S	600	$27.33	Disposed	350263	Direct
2010-02-25	Common Stock	S	2200	$27.32	Disposed	348063	Direct
2010-02-25	Common Stock	S	200	$27.31	Disposed	347863	Direct
2010-02-25	Common Stock	S	700	$27.30	Disposed	347163	Direct
2010-02-25	Common Stock	S	1800	$27.29	Disposed	345363	Direct
2010-02-25	Common Stock	S	900	$27.28	Disposed	344463	Direct
2010-02-25	Common Stock	S	100	$27.27	Disposed	344363	Direct
2010-02-25	Common Stock	S	500	$27.26	Disposed	343863	Direct
2010-02-25	Common Stock	S	100	$27.25	Disposed	343763	Direct
2010-02-25	Common Stock	S	159	$27.24	Disposed	343604	Direct
2010-02-25	Common Stock	S	300	$27.23	Disposed	343304	Direct
2010-02-25	Common Stock	S	700	$27.22	Disposed	342604	Direct
2010-02-25	Common Stock	S	241	$27.21	Disposed	342363	Direct
2010-02-25	Common Stock	S	300	$27.20	Disposed	342063	Direct
2010-02-25	Common Stock	S	500	$27.19	Disposed	341563	Direct
2010-02-25	Common Stock	S	100	$27.17	Disposed	341463	Direct