ST JOE Co — Director's Dealing 2010

Dec 15, 2010

SEC Form 3 — Initial Statement of Beneficial Ownership

Issuer: ST JOE CO (JOE)
CIK: 0000745308
Period of Report: 2010-12-06

Reporting Person: Wilson Roderick T (President - West Bay Sector)

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	63000	Direct

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Employee Stock Option	$28.29	2011-08-20	Common Stock (2000)		Direct
Employee Stock Option	$54.24	2016-09-18	Common Stock (6598)		Direct
Employee Stock Option	$54.05	2017-02-12	Common Stock (6778)		Direct

Footnotes

F1: All options are vested