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ST JOE Co Director's Dealing 2007

Aug 7, 2007

31416_dirs_2007-08-07_a7359701-d7e1-4d36-9bb2-c3fdc9397ab5.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ST JOE CO (JOE)
CIK: 0000745308
Period of Report: 2007-08-03

Reporting Person: CONNOLLY JANNA L (Chief Accounting Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2007-08-03	Common Stock	M	1000	$19.38	Acquired	7279	Direct
2007-08-03	Common Stock	S	1000	$40.05	Disposed	6279	Direct
2007-08-07	Common Stock	M	3107	$19.38	Acquired	9386	Direct
2007-08-07	Common Stock	S	1000	$40.00	Disposed	8386	Direct
2007-08-07	Common Stock	S	1000	$40.05	Disposed	7386	Direct
2007-08-07	Common Stock	S	1107	$40.10	Disposed	6279	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2007-08-03	Employee Stock Option	$19.38	M	1000	Disposed	2007-08-11	Common Stock (1000)	Direct
2007-08-07	Employee Stock Option	$19.38	M	3107	Disposed	2007-08-11	Common Stock (3107)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	3066.8791	Indirect

Footnotes

F1: All options are vested.