ST JOE Co — Director's Dealing 2007

Oct 12, 2007

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ST JOE CO (JOE)
CIK: 0000745308
Period of Report: 2007-10-11

Reporting Person: RUMMELL PETER S (Director, Chairman and CEO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2007-10-11	Common Stock	G	128772	$0.00	Disposed	101317	Direct
2007-10-11	Common Stock	G	128772	$0.00	Acquired	208772	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	611923	Indirect
Common Stock	100000	Indirect
Common Stock	20	Indirect

Footnotes

F1: The reporting person transferred these shares to an LLC owned by the reporting person's revocable living trust and his spouse's revocable living trust.