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SSH GROUP LTD — Regulatory Filings 2021
Sep 16, 2021
65863_rns_2021-09-16_f4dc8bf9-0b5a-4049-94a2-edd762fa3f88.pdf
Regulatory Filings
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Company Presentation
SSH Group Ltd 17 September 2021
SAFETY PEOPLE EQUIPMENT
Group
DISCLAIMER
This presentation has been prepared by SSH Group Ltd (ACN 140 110 130) ('SSH', 'SSH Group' and the 'Company'). The information contained in this presentation is for information purposes only and has been prepared for use in conjunction with a verbal presentation and should be read in that context.
The information contained in this presentation is not investment or financial product advice and is not intended to be used as the basis for making an investment decision. Please note that in providing this presentation, SSH Group has not considered the objectives, financial position, or needs of any particular recipient. SSH Group strongly suggests that investors consult a financial advisor prior to making an investment decision.
This presentation may not be reproduced, disseminated, quoted, or referred to in whole or in part without the express consent of SSH Group. No representation or warranty, express or implied, is made as to the fairness, accuracy, completeness, or correctness of the information, opinions, and conclusions contained in this presentation. To the maximum extent permitted by law, none of SSH Group, their respective related bodies corporates, shareholders, directors, officers, employees, agents, or advisors, nor any other person accepts any liability, including, without limitation, any liability for any loss arising from the use of information contained in this presentation.
This presentation may include 'forward-looking statements'. Such forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties, and other factors, many of which are beyond the control of SSH Group and their respective officers, employees, agents, or associates that may cause actual results to differ materially from those expressed or implied in such statement.
Actual results, performance, or achievements may vary materially from any projections and forward-looking statements and the assumptions on which those statements are based. SSH Group assumes no obligation to update such information.
This presentation is not, and does not constitute, an offer to sell, or the solicitation, invitation, or recommendation to purchase any securities and neither this presentation nor anything contained in it forms the basis of any contract or commitment. Any offer or sale of securities will be made pursuant to definitive documentation, which describes the terms of the offer (Offer Document). An Offer Document for any offer of securities in SSH Group will be made available when the securities are offered. Prospective investors should consider the Offer Document in deciding whether to acquire securities under the offer. Prospective investors who want to acquire under the offer will need to complete an application form that is in or accompanies the Offer Document.
This presentation does not constitute an offer to sell, or a solicitation of an offer to buy, any securities in the United States. The securities of SSH Group have not been, and will not be, registered under the U.S. Securities Act of 1933, as amended (Securities Act) or the securities laws of any state or other jurisdiction of the United States, and may not be offered or sold in the United States except in compliance with the registration requirements of the Securities Act and any other applicable securities laws or pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and any other applicable securities laws.
Group

| Z | About SSH Group | Page 5 |
|---|---|---|
| Z | Corporate Snapshot | Page 6 |
| Z | Leadership and Board | Page 7 |
| Z | Service Delivery Model | Page 8 |
| Z | Client Portfolios | Page 13 |
| Z | Project Examples | Page 15 |
| Z | The Future | Page 19 |
| Z | Growth Strategy | Page 21 |
| Z | Interstate Expansion | Page 24 |
| Z | New Products & Services | Page 25 |
Page 6 Page 7 Page 8 Page 13 Page 15 Page 19 Page 21 Page 24 Page 25

SSH Group provides
- ZSafety,
- ZPeople, and
- ZEquipment
to Australian industries, projects, and communities.

Group Purpose: To improve outcomes for Australian projects and communities Z Integrity Z Excellence Z Care Z Service People: 700+ workforce Origins: Founded in Australia Headquartered in Perth, WA Values:
CORPORATE SNAPSHOT Group

| Capital Structure | Share Register | |||
|---|---|---|---|---|
| ASX Code | SSH | Daniel Cowley-Cooper and related entities | 15,375,000 | 25.69% |
| Shares on issue | 59,834,399 | Stefan Finney and related entities | 5,125,000 | 8.56% |
| Offer price per share1 | \$0.20 | Others | 17,099,619 | 28.59% |
| Indicative market capitalisation2 | \$11,966,880 | Total Top 20 | 37,599,619 | 62.84% |
| Options3 | 25,133,332 | |||
| Performance rights | 1,000,000 | Escrow Arrangements |
| Board and Senior Management | |
|---|---|
| ----------------------------- | -- |
| Bruce Lane | Non-Executive Chairman | |
|---|---|---|
| Daniel Cowley-Cooper | Managing Director and CEO | |
| Stefan Finney | Executive Director and COO | |
| Matthew Thomson | Chief Financial Officer | |
| Matthew Foy | Company Secretary | Note: |
23,079,164 shares subject to ASX escrow arrangements including 20,500,000 shares held by the founding Directors.
| Shares | Percent |
|---|---|
| 23,079,164 | 38.6% |
| 36,755,235 | 61.4% |
| 59,834,399 | 100% |

1 At the IPO offer price of \$0.20 per share. Shares may trade on the ASX at a price above or below this amount.
2 Market capitalisation based on offer price per share
3 Comprising Executive Options, Adviser Options, and 8,133,332 Seed Options
LEADERSHIP AND BOARD


Non-Executive Chairman Managing Director COO and Executive Director CFO Company Secretary
Bruce has held leadership roles with a number of ASX listed companies and significant blue-chip companies in Europe and Australasia. He has over 20 years of corporate governance experience in a range of industries including services, resources, consumer & industrial products and venture capital. Bruce has successfully completed the acquisition of companies and assets for a number of ASX listed companies and managed numerous private & public capital raisings including Initial Public Offerings, secondary market capital raisings, mergers and reverse takeovers via the ASX.

Founder of Site Services Holdings, which grew to become SSH Group, Daniel has been the driving force behind the business' year-on-year growth.
Daniel has built the SSH Group to a workforce of 700+ and diversified its operations into an array of industry sectors within Western Australia.

Bruce Lane Daniel Cowley-Cooper Stefan Finney Matthew Thomson Matthew Foy
Stefan commenced with SSH Group in 2016 and has helped grow the group to a workforce of 700+. Recent experience has seen Stefan in a senior role with a large mining company, managing people and assisting multiple business units within the organisation to deliver large scale regional construction and mining projects across the state of Western Australia. Stefan has been actively involved in business management and guidance since 2002, managing a diverse portfolio of Western Australian business contracts.

Matt has a Bachelor of Commerce, Accounting and Finance from University of NSW and is a Chartered Accountant. Having begun his career at Coopers & Lybrand (now PricewaterhouseCoopers) he has over 15 years' experience in senior financial & management accounting roles. Matt has been involved in a number of large debt raisings and private equity raises. Matt has experience in the mining, civil construction and property development sectors having led large finance teams in recent roles. Matt was most recently CFO and company secretary at ASX listed Go 2 People Ltd.

Matthew is a chartered secretary and fellow of the Governance Institute of Australia. He is also a director and principal of FT Corporate Pty Ltd which provides company secretary, corporate advisory, and consultancy services to a number of companies. Matthew has extensive experience in listing rules compliance and corporate governance, having served as senior adviser at the ASX in 2007 for over 4 years, and is currently company secretary of several ASX listed and public unlisted companies involved in the resources and technology industries.


SSH Group delivers products and services through three Operating Divisions

SAFETY DIVISION

The Safety Division delivers a broad range of safety services including security, site and facility safety, road safety, and associated services for the construction, civil, resources, and government portfolios.

PEOPLE DIVISION People

The People Division delivers a broad range of workforce management services including labour hire recruitment, placement, and associated services for the construction, civil, and resources portfolios.
Skilled Worker Hire Labour Hire Staffing Temporary Workforce Hire Plant and Equipment Operator Hire Event and Surge Demand Workforce Hire Labour Hire Recruitment and Placement Specialist Role and Skills hire Contract Placements Labour Hire to Permanent placements Page 10
EQUIPMENT DIVISION Equipment

The Equipment Division delivers a range of safety and site-essential equipment on long-term and short-term hire for the construction, civil, resources, and government portfolios to supplement on the services delivered by the Safety Division.

POINT OF DIFFERENCE
SSH Group's point of difference is providing clients with a reliable consolidated point of contact for the supply of a multitude of services and products through:

1. Providing tailored specialist advice

2. Delivering safety and security services



CLIENT PORTFOLIOS














Group
Project Examples
SAFETY PEOPLE EQUIPMENT
Page 15
Group
Since 2018 Forrestfield-Airport Link
Project Summary
The Forrestfield-Airport Link is jointly funded by the Australian and Western Austra lian governments and will deliver a new rail service to the eastern suburbs of Perth, including three new stations to create liveable communities connected by world class public transport. Salini Impregilo – NRW Joint Venture were awarded the design, construct and maintenance contract and engaged SSH Group to provide the security and access management for the Project.
Safety Services
- Z Mobile Security Patrols Z Project Security Management Z Asset Protection Z Emergency Response Services Z Incident Response Services Z Access Control Management Z Gatehouse Management Z Road Safety Services Z Confined-Space Sentries Z Drilling and Tunnel Sentries
People Services

Equipment Services

Z Security Equipment Supply Z Road Safety Equipment Supply Z Barricading Supply

New Perth Stadium
Project Summary
The new Perth Stadium project, incorporated the construction of the Optus Stadium (the third biggest stadium in Australia), and surrounding facilities and amenities. The multi-purpose stadium along with a sporting, recreational and entertain ment precinct was constructed next to Swan River on Burswood Peninsula. This high-profile development required the delivery of a truly diversified service of fering to support the Westadium Alliance, led by long-term clients Brookfield Multiplex.
Safety Services
- Z Project Security Management Z Site Asset Protection Z Emergency Response Services Z Incident Response Services Z Access Control Management Z Gatehouse Management Z Road Safety Services Z Mobile Security Patrols Z Control Room Operations
People Services
- Z Health and Medical Services Z Labour Hire Services Z Site Mobilisation Labour Z Site Demobilisation Labour
Equipment Services
Z General Equipment Supply
Note: This example illustrates the current capabilities of the SSH Group. As detailed in Section 8.9 of the SSH Group Ltd IPO Prospectus, services delivered prior to 2016 may have been delivered by entities that are not currently part of the SSH Group, but were under the operational control and common ownership of the founders of the SSH Group.
2014 - 2018
Swan River Pedestrian Bridge
Project Summary
The Swan River Pedestrian Bridge Alliance (SRPBA), led by Main Roads WA on behalf of the Western Australian Government, un dertook the design and construction of the 370m cable-stayed pedestrian bridge (now named Matagarup Bridge) connecting the Burswood Peninsula to East Perth, creating an iconic landmark, and providing pedestrian access to the Optus Stadium.
Safety Services
- Z Project Security Management Z Site Asset Protection Z Incident Response Services Z Access Control Management Z Pedestrian Management Z Road Safety Services Z Gatehouse Management Z Event Support Services
Note: This example illustrates the current capabilities of the SSH Group. As detailed in Section 8.9 of the SSH Group Ltd IPO Prospectus, services delivered prior to 2016 may have been delivered by entities that are not currently part of the SSH Group, but were under the operational control and common ownership of the founders of the SSH Group.
2016 - 2018

The Future
Our strategy for growth, acquisition, and development

SAFETY PEOPLE EQUIPMENT

SSH Group has achieved strong ongoing growth within Western Australia, has long-term engagement with key clients, and holds a strong portfolio of current and past work servicing major Australian projects and supporting Australian communities
GROWTH STRATEGY Group
Remaining focused on the core market sectors, SSH Group has identified many opportunities for future growth through expansion of the Divisions that service these sectors in Western Australia. In addition, SSH Group has a strategy to deliver organic and acquisition-based growth into new market sectors and new geographic regions across Australia.

TARGET MARKETS Group
Notes:

SSH Group estimates that there is over \$39.3 billion of market revenue that is not serviced by major players in the operating industries. This suggests that interstate expansion into these areas may provide SSH Group with the opportunity to compete for a significantly larger market share and indicates that the opportunity for SSH Group to expand through targeted acquisition of smaller competitors exists in most States and Territories.
| Primary Operating Industry |
SSH Group Market Opportunity |
Fragmented Market Value |
|
|---|---|---|---|
| Safety Division | Investigation and Security Services |
\$6.09 Billion | 87.2% |
| People Division | Temporary Staff Services |
\$29.69 Billion | 94.1% |
| Equipment Division | Machinery and Scaffolding Rental |
\$3.52 Billion | 88.5% |
| Summary Total \$ Value |
\$39.3b(a) | 91.6%(b) | |
| (a) Based on market segments defined in the SSH Group Prospectus |
(b) | Based on market data sourced from IBISWorld Industry Reports |
SSH Group has identified businesses within the industry that appear to have a trading history of delivering quality and sustainable services through long-term client relationships. From these businesses, SSH Group will identify specific businesses that may not have effective succession planning, and these businesses would form a core focus for potential acquisition activities.

1. Complimentary to existing portfolios and services

2. Earnings accretive and cash-flow positive
3. Culturally aligned with SSH Group
4. Inherently scalable

INTERSTATE EXPANSION Group
SSH Group has built a strong market presence in Western Australia that can be grown organically and steadily with minimal increased demand on SSH Group resources. In addition, SSH Group has well-established and long-standing relationships with several major clients that have established operations in other States and Territories.
By seeking greater levels of integration with these clients, SSH Group envisages opportunities to expand geographically across regions of Australia in support of these client operations in other States and Territories.
A workforce of 700+
More than 100 Clients
| Investigation & Security Services in Australia |
Temporary Staff Services in Australia |
Machinery & Scaffolding Rental in Australia |
|
|---|---|---|---|
| 2021 National Industry Revenue (a) | \$11.0b | \$30.3b | \$8.8b |
| Predicted Industry Growth 2021-2026 (b) | 3.0% | 2.9% | 1.8% |
Notes:
(a) Based on industry revenue data sourced from IBISWorld Industry Reports (b) Based on industry growth predictions from IBISWorld Industry Reports

Growth & Expansion
WA
NEW PRODUCTS & SERVICES Group
SSH Group intends to explore additional opportunities to engage with existing clients through multiple Divisions, focusing on resolving recurring needs for safety, security, staffing, and equipment solutions by addressing the following areas:

Developing solutions led by market trends and client needs

Introducing complementary products and services

Focused expansion within the Equipment Division

Investing in research and market testing

SAFETY PEOPLE EQUIPMENT


ACN 140 110 130
www.sshgroup.com.au
Key Contacts
Matthew Foy Company Secretary
Registered Office +61 8 9226 2011
Unit 1, 12 Cowcher Place Belmont WA 6104