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Sonata Software Ltd. — Investor Presentation 2021
Feb 4, 2021
60845_rns_2021-02-04_d3dfad59-6970-4196-90b0-4d49569f00b9.pdf
Investor Presentation
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4th February, 2021
National Stock Exchange of India Limited Exchange Plaza, Bandra Kurla Complex, Mumbai Kind Attn: Manager, Listing Department Email Id: [email protected] Stock Code - SONATSOFTW
BSE Limited P.J. Towers, Dalal Street Mumbai Kind Attn: Manager, Listing Department Email Id: [email protected] Stock Code - 532221
Dear Sir/Madam,
SUB: Investors' Presentation
Pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, we are enclosing Investors' Presentation for the quarter and nine months ended 31st December, 2020.
The above said presentation is also made available on the Company's website www.sonatasoftware.com.
Kindly take the same on record.
Thanking you,
Yours faithfully, For Sonata Software Limited MANGAL KRISHNARAO KULKARNI Digitally signed by MANGAL KRISHNARAO KULKARNI Date: 2021.02.04 15:43:36 +05'30'
Mangal Kulkarni Company secretary, Compliance Officer and Head-Legal
Encl: As above

Sonata Software
Investor Presentation
Q3 2021
Sonata Vision

A world class firm that is a benchmark for Catalyzing Business Transformation for our Clients, Fulfilling Employee Aspirations & Caring for our wider Community


For the Customers
IT Partner of choice for transformation thru deeper industry, technology & customer focus

For the Employee
A fun & fearless environment where the potential & passion for work flourishes

For the Community
CSR initiatives to support IT needs of projects with Social impact
Sonata – Corporate Entity

| The Company | 30+ YEARSas a IT SolutionsProvider | $427+ M REVENUE15% 3 Yr. CAGR | 4000+ TEAMacross US, EU, Asia& ANZ | SEI CMMI L5, ITIL& ISO certified |
|---|---|---|---|---|
| Industry Focus | CPG , distbn,& MFGConsumer Goods, IndustrialGoods, Wholesale | RETAILApparel, Hard Goods,Grocery, Hypermarket | TRAVELTO, OTA, Airline, Rail,Hotel, Cruise | SOFTWARE VENDORSERP, SCM, Retail, Travel |
| Competencies | DIGITALPlatform engineering, cloudmodernization, dataanalytics and ai, | Modern APPLICATIONLIFECYCLESOLUTIONSDevops, rpa, automatedvalidation ,cloudmanagement | PLATFORM IPBrick & Click Retail,RezopiaDigital Travel,Modern Distribution | TECHNOLOGYINFRASTRUCTURESOLUTIONSSoftware, Cloud, Server &Storage, Systems Integration |
| Credentials | CUSTOMERSGlobal fortune 500 companiessustained relationships over 15years | TECHNOLOGYMicrosoft full stack,MSdynamics , AWS,GCPOpen Source, | Strategic acquisitionsand investmentsIbis, halosys, rezopia, sopris,scalable, gbw | FINANCIALNational Stock ExchangeListed Public Ltd Co |
A Global IT Solutions Organization, with focused Industry Verticals, versatile Portfolio of Services covering wide range of Technologies and delivering value through our unique Platformation™ approach
Sonata Story – differentiated strategy

- Platformation™
- Long term relationships with clients
- Alliance with Microsoft
- IP led investment in IP in key industries
- Engineering excellence and investment in advanced technologies
- Track record of running mission critical operations on cloud with own IP
- Talent stability at the top management
- Acquisitions and Competency around MS Tech
- India Domestic Business
Vertical Focus

- Retail, travel, distribution & CPG, ISV, Commodity Trading, and services industry – field services
- IP Brick and Click, Modern Distribution, Agri Business, Rezopia, service industry, GBW
- Platform led Digital Transformation
- Track record
What is different about Platformation™ as a tool for Digital Transformation

- Sonata's structured process for Platformation comprises the following :
- Digital Business Process Library & Identification
- CDAT based approach
- Platform Maturity Assessment ( Separate Business & Technology maturity assessment )
- Marchitecture™ aligned to CDAT
- Platform Characteristic Requirements ( With a 16 point Framework )
- Technology Architecture to achieve the Platform Characteristics
- Cloud Engineering ( Cloud Native Development )
- Data Platformation Methodology ( Structured Assessment of Data Infrastructure & Platform)
- Accelerated Platform Engineering ( Solution Accelerators )
- IPs aligned to Platformation™

Platformation™
Platforms - the secret behind the digital economy's most successful companies

Sonata's approach to Digitizing business using platforms
PLATFORMATION™



Approaches to achieve Platformation™

Sonata READY
• End-to-end, industryspecific digital business platforms
Sonata ACCELERATE
• Deploy popular horizontal platforms adding required functionality
Sonata CUSTOM
• Engineer custom platforms that deliver unique digital capability and scalability
Omni channel reservation system for a large Australian rail network built on a travel platform ensuring seamless booking experience
Versatile retail store and e-Commerce integration for a US fashion brand ensuring scalable, omnichannel shopping experiences
A US-based travel company innovating on membershipbased business models, increasing bookings by 200%, and scaling service 6X
Global Full Stack Microsoft Partner aligned to the Digital Transformation vision

| 25 YearsMICROSOFT PARTNERGISV, lSP, CSP, ISV Dev Centre, SI.Country Partner India 2014, 15, 17.Global alliance footprint | 15 Gold certifiedcompetencies. Skills inDynamics 365, Power BI,Cortana, Azure, .Net, Mobility | 360 Partner PartnershipProduct Engineering,Professional support, Delivery,LSP partner for MS, MCS andISV/SI ecosystems. | ||
|---|---|---|---|---|
| INDUSTRY | ||||
| DIGITAL TRANSFORMATION | PLATFORM IP | STRATEGIC | ||
| for | ON MS DYNAMICS & AZURE | ACQUISITIONS | ||
| Retail, Consumer goods,Distribution, CommodityTrading, Field Service, Travel,ISV | Brick & Click, ModernDistribution, CommodityTrading, Rezopia,Kartopia, Halosys, Rapid | Scalable Data Systems, SoprisSystems & IBIS IncInvestment in Retail 10X | ||
| 2500+ TEAM | Clients | |||
| On Microsoft Technologies | ACROSS THE GLOBE | Over 230M+ USD pa revenues | ||
| with1200 + on Microsoft Biz Apps | USA, Europe, Asia, India, | to Microsoft across servicelines | ||
| Australia, Middle East |

our innovative engagement models Delivering value through

Customer-Specific Center of Excellence
-
Governance
-
Leadership role
-
Strategic metrics
-
Value Co-creation
-
SLAs and outcomes
-
Co-investment in IP
TECHNOLOGY | SKILLS | ASSETS | PROCESSES
Domain Knowledge | Technical Knowledge | Knowledge Management | Charter Innovation | Process & Capability | Reusability
Commercial Models: Project-based | Outsourced | Output-based
Build-Operate-Transfer | Turnkey-managed | Joint Venture

With a team nurtured to make a difference
| Deeper roles | Regular exposure to newer technologies, evolving businessscenarios, and building cross-functional expertise |
|---|---|
| Customerimpact | Continuous exposure to clients to assess business impact ofsolutions delivered |
| Freedomto contribute | Our flexible working style encourages ideation within broadboundaries |
| Growth | Early identification, mentoring, and nurturing of talent forgrowth by senior leaders |
We need to take a pause and appreciate the drive and determination we have seen from every player on what is a complex effort and delivery. We commend you all for your effort…keep up the good work!
Director – Platform Systems, US Travel Leader


Strong Execution

International Services
- Growth from existing clients
- Acquiring new clients
- Strong growth in new clients
- Alliance led growth
- IP led growth
- Platformation™ led growth
- Margin levers on utilization and revenue per person
- High-end service mix
- Digital execution and growth
- Consistent growth in revenues & margins over 8 years
Domestic Business
- Strong Customer Retention
- Established Customer Base
- Multi year annuity sales ensure revenue continuity & growth
- Very strong credit and risk management
- Strategic shift towards cloud .
- Addition of new strategic business lines for expansion
- Business managed on gross margin growth hence profitability .

Financial Management
- Focus on ROCE and RONW
- Focus on margins
- Focus on Reduction of DSO days
- Focus on strong cash management
- Sound capital allocation
Revenue – last 12 Quarters



© Sonata Software Ltd, 2020. Confidential.
International Business Revenue Growth



Strong growth in revenue from new customer additions added in last 3 years
Consistent Growth Over Last 8yrs


International IT services – Revenue by Customers







QoQ revenue growth in all geographies. USA 7.1% QoQ growth ; Europe 4.9% QoQ growth ; Rest of World 1.4 % QoQ growth.
Revenue - High end Service Mix and Vertical Mix


Growth from focussed verticals ISV – 14.4% QoQ growth , Retail(Essential) – 13.5% Commodity business & service industry – 24.4%

Growth from Digital competencies
PlatformationTM and IP Led Revenue


IP led & PlatformationTM aligned to growth in competency wise growth
Digital Revenue


International Business - Revenue Enablers




Human Capital



© Sonata Software Ltd, 2020. Confidential.
Domestic Business - Gross Contribution


Domestic Business - Revenue


Domestic business major revenue contribution from multi year annuity enterprise sales Steady growth in cloud business
25
Domestic Business - Gross margin Analysis by customers




Top ~ 90 customers contribute to about 80% of Gross Margin Strong customer retention - ~ 60% if Gross Margin contributed from customers associated for more than 5 years Established customer base - ~82% Gross Margin from customers with revenue greater than 1,000 crs
EBITDA, PBT and PAT – last 12 Quarters


53.5 56.6 63.5 70.4 72.9 71.6 72.6 77.6 80.0 60.4 51.8 57.7 74.5 - 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 Q3 18 Q4 18 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20 Q2 20 Q3 20 Q4 20 Q1 21 Q2 21 Q3 21 International Services PBT
International Services

Domestic Business

Q3'21 PAT includes Vivaad se Viswas tax provision of INR 15.6 crs in international services & INR 6.2 crs in Domestics business
© Sonata Software Ltd, 2020. Confidential.
27
Strategic Investment




© Sonata Software Ltd, 2020. Confidential.
* Annualized numbers for FY'21 Lower S&M cost in FY21 due to reduction in travel cost
International and Domestic ROCE & RONW


Vivad se viswas provisions normalized for calculation of Q3 '21 ROCE & RONW
Capital Allocation Cash Deployment



Days Sales Outstanding



Cash conversion & Credit Management – Domestic Business



