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Sonata Software Ltd. — Investor Presentation 2020
May 11, 2020
60845_rns_2020-05-11_47d6eff7-7277-47a4-8ac0-0152fd023580.pdf
Investor Presentation
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11[th] May, 2020
National Stock Exchange of India Limited BSE Limited Exchange Plaza, Bandra Kurla Complex, P.J. Towers, Dalal Street Mumbai Mumbai Kind Attn: Manager, Listing Department Kind Attn: Manager, Listing Department Email Id: [email protected] Email Id: [email protected] Stock Code - SONATSOFTW Stock Code - 532221
Dear Sir/Madam,
SUB: Investors’ Presentation
Pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, we are enclosing Investors’ Presentation for the year ended 31[st] March, 2020.
The aforesaid details are also made available at the Company’s website www.sonata-software.com.
Kindly take the same on record.
Thanking you,
For Sonata Software Limited
MANGAL Digitally signed by MANGAL KRISHNARAO KRISHNARAO KULKARNI Date: 2020.05.11 23:21:52 KULKARNI +05'30'
Mangal Kulkarni
Company Secretary and Compliance Officer
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Sonata Software
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Investor Presentation
Mar 2020
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© Sonata Software Ltd, 2020. Confidential.
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Sonata Vision
A world class firm that is a benchmark for Catalyzing Business Transformation for our Clients, Fulfilling Employee Aspirations & Caring for our wider Community
through Depth of: Thought Leadership Customer Centricity Execution Excellence
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For the Customers IT Partner of choice for transformation thru deeper industry, technology & customer focus
For the Employee A fun & fearless environment where the potential & passion for work flourishes
For the Community
CSR initiatives to support IT needs of projects with Social impact
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Sonata - Evolution
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’86-’92 : Indian Software Product Pioneer
’92 – ’12 : 360 IT Service Provider
Produced and
distributed its ’13 – ’16 Digital
Extends core
own portfolio of
’17+Platformation
capability to
software products Industry focused
services in
global digital
Software Platform and IP
solutions provider
Engineering, Led Digital
Implementation
and Redistribution
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Sonata - A Snapshot
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| The Company | 30+ YEARS as a IT Solutions Provider |
$427+ M REVENUE 15% 3 Yr. CAGR |
4000+ TEAM across US, EU, Asia & ANZ |
SEI CMMI L5, ITIL & ISOcertified |
|
| Industry Focus | CPG & MFG Consumer Goods, Industrial Goods, Wholesale |
RETAIL Apparel, Hard Goods, Grocery, Hypermarket |
TRAVEL TO, OTA, Airline, Rail, Hotel, Cruise |
SOFTWARE VENDORS ERP, SCM, Retail, Travel |
|
| Competencies | DIGITAL Omni-channel, Mobility & IoT, Analytics, Cloud |
APPLICATION LIFECYCLE SOLUTIONS ADM, Testing, IMS Managed Services |
PLATFORM IP Brick & Click Retail, Rezopia Digital Travel, Modern Distribution |
TECHNOLOGY INFRASTRUCTURE SOLUTIONS Software, Cloud, Server & Storage, Systems Integration |
|
| Credentials | CUSTOMERS Global Top 5 – Leisure Travel Co, Grocery Retailer, F&B CPG Co, Software Co |
TECHNOLOGY Microsoft, SAP, Oracle, Open Source, IBM |
RECOGNITIONS Microsoft – Inner Circle, SAP Pinnacle Award, Microsoft Country Partner of Year India |
FINANCIAL National Stock Exchange Listed Public Ltd Co |
|
A Global IT Solutions Organization, with focused Industry Verticals, versatile Portfolio of Services covering wide range of Technologies and delivering value through our unique Platformation™ approach
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Sonata Story
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Platformation™
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Long term relationships with clients
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Alliance with Microsoft
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IP led
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Engineering excellence and advanced technologies
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Track record of running mission critical operations on cloud with own IP
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Over all growth story last 8 years and recognition
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Talent stability at the top
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Differentiated Strategy
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• IP-led Service Offerings
-
Platformation™
-
Alliances
-
Acquisitions and Competency around MS Tech
-
Domestic Business
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Vertical Focus
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Retail, travel, distribution & CPG, ISV, Commodity Trading, and services industry – field services
-
IP – Brick and Click, Modern Distribution, CTRM, Rezopia
-
Platform led Digital Transformation
-
Digital Business Process Library
-
Client Digital Agenda Templates
-
Track record
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What is different about Platformation™ as a tool for Digital Transformation
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Sonata’s structured process for Platformation comprises the following :
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Digital Business Process Library & Identification
-
CDAT based approach
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Platform Maturity Assessment ( Separate Business & Technology maturity assessment )
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Marchitecture™ aligned to CDAT
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Platform Characteristic Requirements ( With a 16 point Framework )
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Technology Architecture to achieve the Platform Characteristics
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Cloud Engineering ( Cloud Native Development )
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Data Platformation Methodology ( Structured Assessment of Data Infrastructure & Platform)
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Accelerated Platform Engineering ( Solution Accelerators )
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IPs aligned to Platformation™
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Platformation™
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Platforms - the secret behind the digital economy’s most successful companies
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OPEN SCALABLE CONNECTED INTELLIGENT
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Sonata’s approach to Digitizing business using platforms PLATFORMATION™
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Approaches to achieve Platformation™
Sonata READY
Sonata ACCELERATE
• End-to-end, industryspecific digital business platforms
- Deploy popular horizontal platforms adding required functionality
Omni channel reservation system for a large Australian rail network built on a travel platform ensuring seamless booking experience
Versatile retail store and e-Commerce integration for a US fashion brand ensuring scalable, omnichannel shopping experiences
Sonata CUSTOM
• Engineer custom platforms that deliver unique digital capability and scalability
A US-based travel company innovating on membershipbased business models, increasing bookings by 200%, and scaling service 6X
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SONATA, A BEST-IN-CLASS MICROSOFT PARTNER (Top 1%)
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25 Years
13 Gold
360[0]
MICROSOFT PARTNER
GISV, lSP, CSP, ISV Dev Centre, SI. Country Partner India 2014, 15, 17. Global Alliance Footprint
CERTIFIED COMPETENCIES
Dynamics 365, Power BI, Cortana Azure, .Net, Mobility
PARTNER
MS 4 areas – Business Applications, Apps & Infra, Data & AI and, Modern Workplace Product Engineering, Professional Support, Delivery, LSP Partner for MS, MCS and ISV/SI Ecosystems.
1500+
90 Clients
$362 million/annum
TEAM
On Microsoft Technologies with 1000+ on Microsoft Dynamics
ACROSS THE GLOBE
USA, Europe, Asia, India, Australia, Middle East
REVENUE TO MICROSOFT
Across the Service Lines
INDUSTRY FOCUS DIGITAL
PLATFORM IP
ON MS DYNAMICS & AZURE-ENABLED
STRATEGIC
ACQUISITIONS
Across Retail, CPG, Distribution, Travel, ISV
Brick & Click, Modern Distribution, Rezopia, Kartopia, Halosys, Rapid
IBIS Inc US, Scalable Data Systems, ANZ, Sopris US, GBW Australia
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Microsoft’s Global strategy
Solution Areas
Partner Practices
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Collaboration
Modern Modern Desktop
Workplace Security and compliance
Cloud Voice
Customer Engagement
Engage Empower
Business
Customers Employees Operations
Applications
Business Apps
Cloud Infrastructure and Management
Transform Optimize Apps & Infra
Products Operations Application Innovation
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Data & AI
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Data Platform & Analytics
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Digital Transformation Vision of Microsoft
Their GTM Strategy & Approach
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KEY EXECUTION PLAN / PLAYS
-
Adoption Drive for Teams, Yammer, OneDrive
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PowerApps Practice 3. Upsell motion to M365 E3/E5 4. Bots for Teams 5. Security
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Dynamics 365 2. CE Workloads 3. Power Platform
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Cloud Consulting & Migrations 2. Managed Services under CSP 3. Automation & Cloud Management 4. App Service, SQL Azure, Containerization
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SQL Retiral Migrations
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SQL Modernization 2. Reporting and Analytics 3. Cognitive Services
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Sonata Retail Offerings
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Digital Journey Phase-> Sonata offerings ↓
Digital Consulting
Digitize Infrastructure and applications
-
Add SMAC for existing applications
-
Move apps to Cloud
Digital Customer Digital Innovation Experience • Reimagine products, Implement business models and Omni-Channel processes
-
Digital Smart Operations
-
• Differentiate backend office operations through Mobile/IoT devices
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Implement Omni-Channel Commerce
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Improved business process execution Commerce
-
through better analytics and workflow
-
• Increase ops efficiency leveraging SMAC
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• Optimize Apps management using Cloud • Front office transformation
-
and DevOps
-
Reimagine multidepartment functions with customer centric design
Industry specific Digital Solutions Digital Platforms
Digital Services
Retail Omni commerce : Brick & Click
Modern Distribution Platform : ASCS
e-Commerce Mobility Analytics Cloud Hybris Halosys UDAP Ofbiz Prebuilt Apps Cortana Cloud Services BI / Analytics Dev Ops Mobility BigData Machine Learning
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Sonata Case Study
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Business Challenges
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Outdated rail passenger reservation system
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Client server application has limited features
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Upgradation costs too high and time consuming
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Lack of user friendliness for day-to-day operations
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Reliance on manual process for ancillary product sales
Sonata’s Solution
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Rezopia Rail Platform is a next generation rail reservation system capable of addressing all our client’s needs, and more.
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Cloud-based platform was able to fulfil a lengthy wish list, ranging from end to end travel reservations, contracts, operations and distribution management.
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Multi-channel booking engine consolidated bookings and generated passenger manifest reports. Users were now able to book not only a train seat with a dynamic shopping cart, but also ancillaries like hotel rooms, transfers and activities.
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In addition, the Rezopia platform was integrated with SAP to send financial data of bookings a XML. AN eNet integration ensured suppliers were automatically paid on their due dates.
Benefits
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Increased business capability with web based application and efficient process for ancillary products sales.
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Train bookings for seat and berths are available in consumer site.
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Effective handling disruptions scenarios caused by natural disasters, track repair work, station interruptions
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Enabled business with platform that supports extending to providing uniform experience to customer for packing train with products like hotel, tours
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Scalable system implemented which can sale up to 6,000 bookings per day
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Omni-Channel booking experience across various distribution channels and devices
accommodate various design changes to carriages Sonata delivers a next-generation reservation system for a government owned railway operator in Australia
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Delivering value through
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our innovative engagement models
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Customer-Specific Center of Excellence
- Governance • Value Co-creation
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Leadership role
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SLAs and outcomes
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Strategic metrics
-
Co-investment in IP
TECHNOLOGY | SKILLS | ASSETS | PROCESSES
Domain Knowledge | Technical Knowledge | Knowledge Management | Innovation | Process & Capability | Reusability
Charter
Commercial Models: Project-based | Outsourced | Output-based Build-Operate-Transfer | Turnkey-managed | Joint Venture
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With a team nurtured to make a difference
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Deeper roles Customer impact Freedom to contribute Growth
Regular exposure to newer technologies, evolving business scenarios, and building cross-functional expertise
Continuous exposure to clients to assess business impact of solutions delivered
Our flexible working style encourages ideation within broad boundaries
Early identification, mentoring, and nurturing of talent for growth by senior leaders
We need to take a pause and appreciate the drive and determination we have seen from every player on what is a complex effort and delivery. We commend you all for your effort…keep up the good work!
Director – Platform Systems, US Travel Leader
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Sustainability Goals
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Our CSR Programs
Traditional Arts, Textile and Handicrafts
Education
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IIIT-B (Bangalore), IISc (Bangalore)
Women Weave (Maheshwar), The Kishkinda Trust (Koppal)
“We encourage research activities in cutting-edge areas of Computer Science and also focus on research fellowships, evangelization of technology for digital transformation”
“We developed a digitally enabled craft store front and e-commerce platform for our partners”
Upgradation of existing infrastructure Classroom 112 at IISc where the first handheld computer (Simputer) was invented
Education
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Agastya (Hubli),Telangana Yuvathi Mandali (Hyderabad), WCT (Mumbai)
“We are developing digitallyenabled learning platforms such as Lab on tab for teachers and students. Through MSL we created awareness on ill effects of Tobacco on the occasion of National Science Day and also organized National Science fair for students in villages We are also providing grants for upliftment of Women
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Preservation of our Cultural Heritage
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Museum of Art & Photography (Bangalore)
“We are providing technology support for the Museum by building responsive website and mobile app along with developing a digital repository to host the digitized version of all the artifacts by MAP as well as giving them a Grant for building a Private Museum”
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Financials
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Strong Execution
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Growth from existing clients
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Acquiring new clients
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Strong growth in new clients
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Alliance led growth
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IP led growth
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Platformation™ led growth
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Margin levers on utilisation and revenue per person
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High-end service mix
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Digital execution and growth
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Strong growth in India Business and Strategic Advantage
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Consistent growth in revenues & margins over 8 years
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Financial Management
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Focus on ROCE and RONW
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Focus on margins
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Focus on strong cash management
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Sound capital allocation
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Very strong credit and risk management in India business
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Revenue – last 12 Quarters
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International IT services – Revenue by Customers
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Revenue Mix by Competency and Vertical
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IP Led and Digital Revenues
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International & Domestic Business - Revenue Enablers
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Human Capital
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International Business Revenue Growth
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Domestic Business - Gross Contribution
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EBITDA, PBT and PAT – last 12 Quarters
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International Services
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Domestic Business
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Consistent Growth over last 8yrs
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Strategic Investment
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Consolidated – ROCE & RONW
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Days Sales Outstanding
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Capital Allocation
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Shareholder Payout
30,000
25,000
20,000
15,000
10,000
5,000
-
15 16 17 18 19 20
YEAR
Cosnolidated PAT Shareholder Payout
AMOUNT IN RS CR
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Cash Deployment
Judicious usage
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Capex, 3%
Investment,
40% Shareholder
Payout, 44%
Acquisition,
13%
Capex Shareholder Payout Acquisition Investment
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2015 to 2020
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Cash conversion & Credit Management – Domestic Business
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Cash Conversion Positive Trends
Average Borrowing
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100 3,000
80 2,500
60 2,000
1,500
40
1,000
20
500
- -
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
FY18 FY18 FY18 FY18 FY19 FY19 FY19 FY19 FY20 FY20 FY20 FY20 FY18 FY18 FY18 FY18 FY19 FY19 FY19 FY19 FY20 FY20 FY20 FY20
QUARTER QUARTER
Negative days Positive days Average Borrowing
Domestic Revenue and Net Working Capital Bad Debts as a % of sales
1,000 0.50%
800 0.40%
607
600 0.30%
400 0.20%
0.11%
156 0.06% 0.07% 0.07%
200 0.10%
0.00% 0.01% 0.02% 0.00%
- 0.00%
Q2 19 Q3 19 Q4 19 Q1 20 Q2 20 Q3 20 Q4 20 FY 12-13 FY 13-14 FY 14-15 FY 15-16 FY 16-17 FY 17-18 FY 18-19 FY 19-20
QUARTER YEAR
Revenue Net Working Capital Bad debts as % of sales
DAYS
AMOUNT IN RS CR
BAD DEBTS %
AMOUNT IN RS CR
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Thank you
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Marchitecture - Platform Architecture sample
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Dispensers
Hearing Device Consumer Mobile Dispenser App Bots
Website
(Consumer) APIs B2B APIs
Commercial
Sensor APIs Event APIs GPS APIs Info APIs Client APIs Fitting APIs Device APIs
APIs
Platform Core Components
Configuration Profile PIM Availability Pricing
Types Tenant / Users Devices Periodic Unit
Branches Consumers Offerings On Request Subscrptions
Rules / Rules /
Parameters Dispensers Services
Promotions Promotions
Configur Profile PIM Inventor Pricing
ation y
Transactions Accounting Analytics Reports Mfg
Receivables / Operational
Order Recommendations R&D
Payables Reports
Accounting
Cancellation Invoices / Bills Personalization Manufacture
Reports
Delivery Payments / Bills Events Custom Reports Ship
Data
Transacti Account
Hadoop warehou Mfg
on ing
se
Profile APIs
t APIs
Managemen
Application
Supplier APIs Supplier Extranet
Service APIs
APIs
Accounting
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Creating Platforms to anchor the Platformation journey
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Technology anchored Platformation™ brings together digital platform technology excellence, design thinking-led innovation, agile way of working and modern delivery to deliver true digital transformation
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DESIGN THINKING CONTINUOUS INNOVATION AGILE/LEAN
Open Business Apps Productivity Apps Consumer Apps Partner Apps Supplier Apps
User Experience Platform
Web Mobile Social Wearable Devices Cognitive
Continuous
Intelligent
Delivery
Services
API Platform IoT Platform
Connected
API Gateway, ESBs, IPaaS IoT HUB, IoT Gateway Robotic Process Canary Releases
Automation
Stream
Micro Services Event Broker API Integration Data & Events
Analytics
Developer Toggle
Data Platform Experience Architecture
Scalable Self Service Data Real Time Data
Data Lake AI & ML
Data Security Data Integration Low Code Telemetry &
Intelligence
Development
Monitoring
Cloud Platform
Server-less Containers Elastic Experimental Infra Self Healing
Intelligent
COLLABORATION HYPER PRODUCTIVITY DEVOPS
PLATFORMATION
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Retail Categories Retail Digital Processes
ML Based Personalized Unified Fulfillment & Unified Pricing & Customer 360 Unified Process Recommendations & Returns Merchandising Engagement Promotions In-Store Mobile In-Store Clienteling Queue Busting Digital Payments Shopping AR/Chatbot based Digitized Product Ecommerce Outbound Marketing Social Integrations customer interaction discovery ML based Demand Loyalty based RFID based product Barcode based product Operations forecasting engagement tracking movement Dashboard based Analytics 360 View Of Customer Predictive Analysis Web Analytics decision making Virtual Customer Self Service – Portals & Customer Service Customer Identification Customer Engagement Service Chatbots
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Enabled through structured Methods and Tools
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Applied Sonata’s frameworks that help uncover the business & technology needs and priorities of the client, and developed a best-fit roadmap for “Platformation”
Platform Design
BUSINESS ARCHITECTURE
[Platform Design Canvas]
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Platform ENABLING Core Transactions Partners
Owners SERVICES Value
(Platform To Proposition
Partners)
Ancillary
Value
Propositions
Platform EMPOWERING Infra-structure Channels & PEERS
Stake- SERVICES & Core Contexts (Producers)
holders (Platform To Components
Peer Producers)
OTHER SERVICES PEERS
(Platform To (Consumers)
Peer Consumers)
A mechanism to bring new insights on
how the business ecosystem works, and
the role of the platform addressing the
motivations of ecosystem participants
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Technology Step – 02 Assessment
AS-IS and TO-BE STATE
| AS-IS and TO-BE STATE Step – 02 Technology Assessment |
AS-IS and TO-BE STATE Step – 02 Technology Assessment |
AS-IS and TO-BE STATE Step – 02 Technology Assessment |
AS-IS and TO-BE STATE Step – 02 Technology Assessment |
|---|---|---|---|
| [Assessment on 16 point Framework of Platformation] |
|||
| API based Integration Cloud-enabled Blockchain Scalable Micro-services Architecture Multi-device / Multi- channel capability CUI & bots IoT Robotic Process Automation Multi-tenancy Security & Compliance Telemetry & Self Healing Data strategy Data analytics Intelligent customer experience Self-learning (Platform machine learning) |
|||
| Multi-device / Multi- channel capability |
CUI & bots | IoT | |
| Multi-tenancy | Security & Compliance |
Telemetry & Self Healing |
|
| Data analytics | Intelligent customer experience |
Self-learning (Platform machine learning) |
|
| A mechanism to assess, evaluate and prioritize implementation of technology enablers to buildconnected, intelligent, open and scalable platforms |
Implementation Step – 03 Roadmap
| PLATFORMATION ROADMAP [Roadmap & Recommendations] |
PLATFORMATION ROADMAP [Roadmap & Recommendations] |
PLATFORMATION ROADMAP [Roadmap & Recommendations] |
|---|---|---|
| Sonata READY |
Sonata ACCELERATE |
Sonata CUSTOM |
| Leverage Sonata’s IP for platform-led business transformation |
Leverage Sonata’s experience of assessing, implementing, and supporting leading platforms for business process enhancement |
Leverage Sonata’s deep platform engineering skills, methodologies, and white-labelled assets to build customized platforms for business differentiation |
| A recommendation to select the best fit Sonata’s solution approach for effective and efficient execution ofdigital transformation programs through platformation |
A recommendation to select the best fit Sonata’s solution approach for effective and efficient execution of digital transformation programs through platformation
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Microsoft Sonata - Joint GTM for Digital Transformation
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Platformation™
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Industry
Focus Retail, CPG, Distribution, Service, Manufacturing and Travel focus
-
Enable new and flexible business models
-
Industry Digital Business Processes
-
New services & adjacencies leading to Efficiencies & Innovation
-
Industry aligned Marketecture
-
Unique approach to Digital Transformation through Platforms
-
Digital business processes
-
CDAT led Approach & Consulting methodology
-
Platform maturity assessment
-
Platform Engineering and Services
-
IPs and Solution Accelerators
Microsoft Full Stack
-
Execution and services through Microsoft full stack platform
-
Primed by Azure and data driven consumption
-
Ready, Accelerate and Custom platform approach
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Sonata – Microsoft Joint GTM for Digital
- Leverage MSFT solution & platform accelerators
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Transformation
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Step 7 - Technology Roadmap
EXECUTIO
N
Ready & On Board
API based Integration Cloud-enabled Blockchain Scalable
Not Initiated Yet
1 1 2 3 In Progress
1 “Must” have in Near Future
Micro-services Multi-device / Multi-
CUI & bots IOT
2
Architecture channel capability “SHOULD” have in long term
1 1 1 2
3 Optional to have – Might not
required
Robotic Process Security & Telemetry & Self •
Open
Multi-tenancy
Automation Compliance Healing • Scalable
1 3 1 1 •
Connected
•
Intelligent
Self-learning
Intelligent customer
Data strategy Data analytics (Platform machine
experience
1 1 1 learning)2
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Step 7 - Technology Roadmap
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MS & Non- MS
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MS & Non MS
180.00
160.00
140.00
120.00
100.00
80.00
60.00
40.00
20.00
-
FY 17 FY 18 FY 19 FY 20
PERIOD
Non MS MS
REVENUE USD MN
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Steps taken to establish Sonata as Digital Transformation partner of choice
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Content - Include thought leadership Digital Transformation messaging in all marketing communications. E.g: Sonata Stories, Digital case studies, brochures, blogs/articles, videos, whitepapers and POV etc.
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PlatformationTM-led website communication
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Events & Webinars - Participate in Digital transformation event as speaker/sponsor. Conduct thought leadership webinars. Spearhead high profile Sonata customer events on PlatformationTM like Sonata Spark
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Social Media – Use social channels to promote thought leadership and PlatformationTM content organically and paid
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Thought leadership through industry bodies – WEF, NASSCOM, CII
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Sonata Story on PlatformationTM
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Branding: Facility, ODCs & CEC
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Analyst coverage on PlatformationTM
-
People related branding and engagement around PlatformationTM
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Content, Branding, Customer Event, Analyst and Industry Relations
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Blog Digital ODC
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Sonata SPARK Customer Event
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Everest Group Software Product Engineering Zinnov Enterprise Software ER&D
Services Peak Matrix Assessment 2019 Ratings 2019
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Zinnov Enterprise Software ER&D
Ratings 2019
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Digital Case Study
NASSCOM Pavilion at Gartner IT Symposium XPO 2019
Platformation[TM] – Playing The Perfect Chords of Business Excellence
Sonata Story - Platformation[TM]
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Webinar, Website, People Engagement, WEF and Newsletter
IP Digital Transformation Webinar
WEF Article
Upcoming Website
People Engagements
Alliance Newsletter
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