Investor Presentation • Aug 6, 2024
Investor Presentation
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Breakthrough Ultrasound For Non-Invasive Skin Tightening

August 2024

This presentation (the "Presentation") is for informational purposes only and does not constitute or form any part of any offer or solicitation to buy or subscribe for securities of Sofwave Medical Ltd. (the "Company" or "Sofwave") and should not be regarded as a recommendation or an opinion on such matters. The information included in this Presentation is not comprehensive and does not include all the information with respect to the Company and its business required for any decision concerning an investment in the Company's securities. This Presentation includes forecasts, estimates, assessments, expectations and other information, intent or belief pertaining to future events and/or matters, which constitute "forward-looking statements" as defined in the Securities Law 5728-1968, which is based on current expectations, projections and assumptions about future events. Actual results may differ materially due to variety of factors, some of which the Company has no control over and cannot be reasonably foreseen at this date, including, but not limited to the risk factors which are inherent to the Company's activity, third party decisions, including regulatory authorities and engagements with third parties, as well as by developments in the economic environment and the external factors which impact the Company's activity, which cannot be assessed in advance and are out of the Company's control. Such information may not materialize, in whole or in part, or may materialize in a manner significantly different to that forecast. Therefore, actual future results, performances or achievements of the Company may differ materially from what is or may be expressed or implied in this Presentation. Certain information and factual statements (including markets or trends) contained herein are based on or derived from publicly available documents or independent third party sources the accuracy of such information and the assumptions on which such information is based have not been independently verified. The past performance information contained herein is not indicative of future results and there can be no assurance that the Company will achieve comparable results or that the Company will be able to implement its investment strategy or achieve any investment objective.

Presenters:



H1/24 \$27.8M Revenues +22% YoY Growth
(*) Company estimation

Foundational investment in clinical studies led to successful broad expansion of FDA clearances to 8

In-house digital team focused efforts to grow digital presence and brand awareness driving procedure growth
Continued expansion of direct sales team in US to increasing market coverage across customer segments
Targeted KOLs as early adopters are respected technology + brand advocates:




Only Disruptive Products Stand out
Patient Satisfaction leads to Provide Success





High-Value Premium Treatment Benefits Both Providers and Patients
EXCELLENT SAFETY
PROFILE ENABLES
TREATMENT DELEGATION
4 TO 6-MONTH PRACTICE ROI VS > 1+ YEAR FOR COMPETITORS


Focused on success of practices' business.
SOFWAVE SMART Connectivity platform enables automated functionality for practices
BRAND AWARENESS Global DTC advertising campaigns attract patients
With multi promotional options designed to fit practice needs.

EDUCATION
Sofwave's establishes "win-win" partnership with provider
PROVEN ROI SUCCESS
PROTECTION MINIMUM ADVERTISED PRICE Pricing policy maintains brand and pricing integrity.
LOW COST OF OWNERSHIP WARRANTY PROGRAMS: PREMIUM CARE



| 381k Followers 32.1k Engagements 0.8% Engagement Rate (Per Impression) 680k Accounts Reached |
391k Followers 99.4k Engagements 10.2M Accounts Reached 1.9M Video Views |
||||
| TikTok | YouTube | ||||
| 102,949 Followers 21k Engagements 750,661 Video Views |
49,443 Subscribers 42.4k Watch Hours 6.6M Video Views |
8,422 Followers 23k Engagements 17.9% Engagement Rate |


Awareness Skyrocketed
515 User Generated Posts
45,150 social media interactions
1.3m Global social reach
623 user generated content (tags) CTR of 3.39% (exceeding the industry standard of 1.5%)


79% + post engagement (APAC)
100+ Global Online Placements and Print
24million Social Media Reach






5981 social media Mentions
Exponential Rise in Procedure Demand
❸Increased Awareness will Drive Utilization and attract new providers
❹FOMO will drive new placements based on patient demand and patient retention

❶ Created with win/win partnership with our customers
❷Sofwave reinvests annuity stream to create brand awareness and drive success
Multicenter Clinical Study that led to FDA clearance for treatment of upper arm laxity






| 19




Quote of Roy Geronemus MD and Suzan Kilmer MD two of the investigators that participated in the study
Suzanne Kilmer, MD, founder of the Laser & Skin Surgery Center of Northern California (Sacramento, Calif.), has three devices in her practice and they are always in use. "Patients are always looking for a no-downtime tightening device that works, and if you have that, they are willing to pay for it," she said. "We have a large practice with at least a few physicians and RNs working at any given time doing different treatments, and Sofwave runs almost all day. It is a robust workhorse platform with no moving parts, it is easy to learn and use, and designed to be safe for delegation to ancillary staff. Demand is high because it is safe and effective non-invasive technology, which any aesthetic practice can use."

Dr. Geronemus explained. "On the upper arm there is thin, sensitive skin so this is paramount. With the areas where you have more laxity, you are much more likely to get a preferential outcome hitting that sweet spot. Patients can be treated regardless of age or skin type."

Continued strong YoY revenue increase with 18% in Q2.24 vs. Q2.23 and 22% growth in H1/24 vs. H1/23

Q2 Revenue Growth (\$'m)


Quarterly Revenue Growth YOY (\$m)
2020 2021 2022 2023 2024


North America EMEA APAC LATAM

Both IFRS and Non-IFRS Operating loss continue to narrow substantially and decreased YoY by 56% and by 73% respectively
S&M, R&D and G&A expenses continue to decrease as % of revenues
| For the 3 months ended June 30, |
Stock Based Compensation | Excluding Stock Based Compensation |
||||
|---|---|---|---|---|---|---|
| 2024 | 2023 | 2024 | 2023 | 2024 | 2023 | |
| Revenues | 14,642 | 12,380 | - | - | 14,642 | 12,380 |
| COGS | 3,494 | 3,141 | 17 | 41 | 3,477 | 3,100 |
| Gross Profit | 11,148 | 9,239 | 17 | 41 | 11,165 | 9,280 |
| 76.1% | 74.6% | 76.3% | 75.0% | |||
| R&D expenses | 2,687 | 3,130 | 134 | 214 | 2,553 | 2,916 |
| S&M expenses | 8,036 | 7,398 | 189 | 84 | 7,847 | 7,314 |
| G&A expenses | 1,637 | 1,587 | 280 | 304 | 1,357 | 1,283 |
| Operating Loss | (1,212) | (2,876) | 620 | 643 | (592) | (2,233) |
Both IFRS and Non-IFRS Operating loss continue to narrow substantially and decreased YoY by 66% and by 80% respectively
S&M, R&D and G&A expenses continue to decrease as % of revenues
| For the 6 months ended | June 30, | Stock Based Compensation | Excluding Stock Based Compensation |
|||
|---|---|---|---|---|---|---|
| 2024 | 2023 | 2024 | 2023 | 2024 | 2023 | |
| Revenues | 27,826 | 22,787 | - | - | 27,826 | 22,787 |
| COGS | 6,764 | 5,877 | 39 | 83 | 6,725 | 5,794 |
| Gross Profit | 21,062 | 16,910 | 39 | 83 | 21,101 | 16,993 |
| 75.7% | 74.2% | 75.8% | 74.6% | |||
| R&D expenses | 5,335 | 6,114 | 282 | 400 | 5,053 | 5,714 |
| S&M expenses | 14,565 | 14,129 | 262 | 328 | 14,303 | 13,801 |
| G&A expenses | 3,332 | 3,283 | 550 | 564 | 2,782 | 2,719 |
| Operating Loss | (2,170) | (6,616) | 1,133 | 1,375 | (1,037) | (5,241) |
| June. 30, 2024 | Dec. 31, 2023 | |
|---|---|---|
| Cash and Cash Equivalents | 21,081 | 24,422 |
| Trade Receivables | 7,743 | 7,824 |
| Other Receivables | 2,304 | 2,588 |
| Inventory | 4,616 | 4,936 |
| Total Current Assets | 35,744 | 39,770 |
| Total Non-Current Assets | 4,241 | 3,766 |
| Total Assets | 39,985 | 43,536 |
| Total current liabilities | 14,260 | 16,419 |
| Total non-current liabilities | 680 | 774 |
| Shareholders' equity | 25,045 | 26,343 |
| Total liabilities and shareholders' equity | 39,985 | 43,536 |

Strong cash position with \$21.1m as of June 30, 2024
Cash burn in Q2/24 reduced to \$2.2M vs. \$3.7M in Q2/23
Final Payment to the Israeli Chief Scientist Office completed- \$2.1M was paid between 2020-2024
| Sofwave is delivering the next-generation patented energy based non-invasive aesthetic skin treatments disrupting an industry with outdated solutions |
|
|---|---|
| Rapid industry adoption achieving +22% growth in H1/24, scalable, lean infrastructure in-place to support continued high growth and profitability |
Broad range of FDA clearances for lifting, laxity and wrinkle treatment on face and neck, cellulite, acne scars and arm laxity


Significant recurring revenue; over 30% of total revenue; over 325,000 treatments completed
Significant brand awareness growing social media following to over 900,000 followers

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