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Sofwave Medical Ltd. — Investor Presentation 2023
May 10, 2023
7052_rns_2023-05-10_db8b2958-c511-447e-b2fa-d2c07be0a942.pdf
Investor Presentation
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Investor Meeting
May 2023

Breakthrough Ultrasound For Non‐invasive Skin Tightening

This presentation (the "Presentation") is for informational purposes only and does not constitute or form any part of any offer or solicitation to buy or subscribe for securities of Sofwave Medical Ltd. (the "Company" or "Sofwave") and should not be regarded as a recommendation or an opinion on such matters. The information included in this Presentation is not comprehensive and does not include all the information with respect to the Company and its business required for any decision concerning an investment in the Company's securities. This Presentation includes forecasts, estimates, assessments, expectations and other information, intent or belief pertaining to future events and/or matters, which constitute "forward-looking statements" as defined in the Securities Law 5728-1968, which is based on current expectations, projections and assumptions about future events. Actual results may differ materially due to variety of factors, some of which the Company has no control over and cannot be reasonably foreseen at this date, including, but not limited to: dependency on third parties engaged by or who contracts the Company and its services, change in the overall economy; the duration and severity of the COVID-19 (coronavirus) pandemic and its impact on the Company and on local and global economy and the Company's ability to manage and develop its business. Such information may not materialize, in whole or in part, or may materialize in a manner significantly different to that forecast. Therefore, actual future results, performances or achievements of the Company may differ materially from what is or may be expressed or implied in this Presentation. Certain information and factual statements (including markets or trends) contained herein are based on or derived from publicly available documents or independent third party sources the accuracy of such information and the assumptions on which such information is based have not been independently verified. The past performance information contained herein is not indicative of future results and there can be no assurance that the Company will achieve comparable results or that the Company will be able to implement its investment strategy or achieve any investment objective.

DISCLAIMER
Investor meeting May 2023
Presenters:
- Shimon Eckhouse, Co-Founder and Chairman
- Lou Scafuri, CEO
- Assaf Korner, CFO


Q1 2023 in Numbers

\$2.2M Recurring Revenues +74% YoY Growth
74.1% GM Non-GAAP
~\$29M Cash As of March 31, 2023
Over 125,000 Treatment (inception to date)
2 Additional FDA Clearances

Current Market Conditions
Market Conditions:
- Global market conditions remain favorable despite macro concerns; market demand continues to grow in noninvasive skin tightening segment
- Sofwave ROI competitive advantage is even more pronounced in high interest rate environment since many customers choose to pay cash for purchases <\$100K
- Sofwave product has high creditability and brand awareness globally evidenced by the overwhelming global KOL interest and support by major physician peer group interest at major industry events such as the American Society of Laser Science and Medicine (ASLMS) and AMWC (Monaco)
Trends
- People are seeking "natural-looking" results when seeking treatment
- Influencers drive consumer demand particularly among younger patients seeking treatments
- Physicians expect consumer brand awareness
- Procedure pricing is increasing in certain markets- positioned as "premium" brand
- Multiple treatments are being requested by patients

Positioned For Accelerated Growth
Investment in clinical studies leads to successful expansion of FDA approved, non-invasive, aesthetic eyebrow, chin, and neck "lift" and Cellulite improvement as well as future body indications
Effort to grow digital presence has led to >75K website visits per month and >470K social media followers
KOLs as early adopters = fast sales conversion and brand advocacy:
- Peer to peer influencers
- Sofwave emerging as de facto skin tightening standard by global thought leaders


Rapidly expanding direct sales effort in US is increasing market coverage:
- Non-core Medispa sales are flourishing – through increased sales coverage
- | 6 • Market expansion in EMEA and APAC through growing distribution network and additional regulatory clearances
Addressing a \$2.3B Total Addressable Market (TAM)

2023: Major Strategic Accomplishments to Date
- FDA Clearance for Precise Applicator
- FDA Clearance for Sofwave SmartTM IoT Module
- Regulatory Approval in Mexico
- Opened a new subsidiary in the UK
- US and APAC Telemarketing Campaign and Social Growth to drive 125K treatments

- Main goal allowing the user treatment flexibility and easier access to smaller and more curved areas
- Similar technological characteristics and similar indications for use as the current "Lift" applicator
- Same mode of action as the 'Lift' applicator
- Treatment areas can be:
- Around the eyes (Peri Orbital)
- Around the mouth (Peri Oral)
- Forehead
- Along the jawline


FDA Approval for the Precise Applicator
FDA Approval for Sofwave SmartTM IoT (Internet of Things)
- Sofwave Smart adds WiFi connectivity to Sofwave devices
- Wi-Fi connectivity will allow (in the first stage):
- Remote software upgrades
- Automatic pulses purchasing process (without the need to insert a 16-digit code)
- Uploading logs to Sofwave cloud
- Uploading Sofwave systems data to Sofwave cloud (e.g., pulses per treatment, energy levels, treatment areas, etc.)
- Business intelligence an opportunity to learn about the usage of Sofwave systems in the field

Volume of Mentions 1900/month


BROADCAST
19 placements, 20,259,087 viewers
Brand Awareness Rapidly Expanding
Regional Influencer Campaigns with Celebrities

Major Industry Awards


Best in Skincare: Sofwave - Ultrasound Treatment
Major Tradeshow Presence Expands: ASLMS Highlights (American Society for Laser Medicine and Surgery)
- Over 15 podium presentations on Sofwave
- KOL support extended to peer to peer selling
- Tech Connect Segment on Skin Tightening by top KOLs with clear endorsement for Sofwave as treatment of choice
- Competitors clearly noticed our momentum – opportunity to recruit key HR

Sofwave™ Around the World
SPAIN

Germany
Thailand
ISRAEL

Global Channels Continue to Grow: Sofwave Partners in 36 Countries

Financial Highlights
Continued strong YoY revenue increase with 86% growth in Q1/2023

Revenue Growth

Annual Growth

Geographical Split

North America EMEA APAC LATAM
New regulatory approvals in Brazil and Mexico increase Latin America portion of global revenues

- S&M and R&D expenses increase according to the plan to continue and invest IPO proceeds
- G&A expenses remained at similar levels YoY
Financial Highlights Q1 2023 – P&L (\$'K)
| For the 3 months ended March 31, |
Stock Based Compensation | Excluding Stock Based Compensation |
||||
|---|---|---|---|---|---|---|
| 2023 | 2022 | 2023 | 2022 | 2023 | 2022 | |
| Revenues | 10,407 | 5,586 | - | - | 10,407 | 5,586 |
| COGS | 2,736 | 1,487 | 42 | 81 | 2,694 | 1,406 |
| Gross Profit | 7,671 | 4,099 | 42 | 81 | 7,713 | 4,180 |
| 73.7% | 73.4% | 74.1% | 74.8% | |||
| R&D expenses | 2,984 | 2,694 | 186 | 370 | 2,798 | 2,324 |
| S&M expenses | 6,731 | 3,842 | 244 | 477 | 6,487 | 3,365 |
| G&A expenses | 1,696 | 1,828 | 260 | 446 | 1,436 | 1,382 |
| Operating Loss | (3,740) | (4,265) | 732 | 1,374 | (3,008) | (2,891) |

| March 31, 2023 | Dec 31, 2022 | |
|---|---|---|
| Cash and Cash Equivalents | 28,992 | 32,005 |
| Trade Receivables | 5,165 | 4,591 |
| Other Receivables | 1,828 | 1,307 |
| Inventory | 4,774 | 4,026 |
| Total Current Assets | 40,759 | 41,929 |
| Total Non-Current Assets | 3,963 | 4,148 |
| Total Assets | 44,722 | 46,077 |
| Total current liabilities | 14,308 | 12,408 |
| Total non-current liabilities | 1,180 | 1,330 |
| Shareholders' equity | 29,234 | 32,339 |
| Total liabilities and shareholders' equity | 44,722 | 46,077 |

Financial Highlights – BS (\$'K)
Strong cash position with \$29M as of March 31, 2023
Continuous major investment in inventory including raw materials to address the ongoing global supply chain challenges
Investment Highlights
| Sofwave is delivering the next-generation patented energy based non-invasive aesthetic skin treatments poised to disrupt an industry with outdated inferior solutions |
|
|---|---|
| Rapid industry adoption achieving +86% growth in Q1 2023 |
|
| Broad range of FDA clearances for lifting, laxity and wrinkle treatment on face and neck, cellulite |
global KOLs |

Significant recurring revenue; over 20% of total revenue; over 125,000 treatments completed
Significant brand awareness growing social media following to over 470,000 followers
Growing regulatory clearances including recent approvals in Taiwan, Brazil and Mexico and widespread acceptance by
