Smartphoto Group N.V.

Declaration of Voting Results & Voting Rights Announcements • May 23, 2025

PRESS RELEASE – Regulated information

Wetteren, 23 May 2025 – 18H00

smartphoto group - Euronext Brussels: SMAR

smartphoto group Publication of a transparency notification

According to Article 9bis of the articles of association of smartphoto group NV, each holder of voting securities must notify when the voting rights attached to the voting securities reach, exceed or fall below the thresholds of 3%, 5%, or any multiple of 5% of the total number of existing voting rights.

In accordance with Article 14 and Article 29 of the Law of 2 May 2007 on disclosure of major holdings in issuers whose shares are admitted to trading on a regulated market, and containing various provisions, smartphoto group NV discloses the following notification:

Notification received on 23 May 2025

Mr Emmanuel Rolin Jacquemyns, CDG Development SA and Partfim SA, avenue Montjoielaan 167 bus 9, 1180 Brussels, jointly notified the Financial Services and Markets Authority (FSMA) and smartphoto group NV regarding the transfer of voting securities, and falling below the lowest threshold. Details of the notification received are set out below.

Notification by a parent undertaking or a controlling person

Reason for notification: Acquisition or transfer of voting securities or voting rights Falling below the lowest threshold

Holders of voting rights	Previous notification # of voting rights	After the transaction # of voting rights	% of voting rights
ROLIN JACQUEMYNS Emmanuel	0	0	0,00%
Partfim SA	141 500	0	0,00%
Subtotal	141 500	0	0,00%
TOTAL		0	0,00%

Total number of voting rights (the denominator) at the time of the transaction, i.e. on 8 May 2025: 3 941 950. The threshold that has fallen below is 3%.

Chain of controlled undertakings through which the holding is effectively held:

Partfim SA is controlled by CDG Development SA, and CDG Development SA is controlled by Mr Emmanuel Rolin Jacquemyns.

The notification of which the information is communicated in this press release is available on smartphoto group NV's corporate website, being www.smartphotogroup.com, under the heading Investors/Transparency Legislation/ Transparency Declarations.

Notifications of major shareholdings, or changes thereto, must - following the Law of 2 May 2007 and the articles of association of smartphoto group NV - be sent to: Maggy Van den Stock, e-mail: maggy.vandenstock@smartphoto.com.

About smartphoto group

Smartphoto group, the innovative e-commerce group, operates in B2C e-commerce under the name smartphoto TM in 12 European countries with affordable, high-quality personalised products such as gifts, cards, photo books, photo calendars, prints and wall decoration (www.smartphoto.be).

Additionally, smartphoto group, through naYan, which is active in B2B e-commerce, is one of the market leaders in e-commerce distribution. NaYan is a full-service e-commerce agency that, worldwide, helps ambitious brands grow online, with proven expertise in e-commerce, digital marketing, customer experience and sales through marketplaces (www.nayan.be).

Through TopFanZ, smartphoto group is also Belgium's market leader in merchandising products and services in the sports and entertainment sector, ranging from product procurement, support in e-commerce activities and logistics, to full-service partnerships, including marketing advice (www.topfanz.com).

Furthermore, smartphoto group, through Image Insight, the commercial trading name of System Insight Ltd, specialises in bespoke photo solutions for visitor attractions, events, and venues globally.

Smartphoto group's shares are traded on Euronext Brussels (ISIN BE0974323553, ticker symbol SMAR).

For additional information

Stef De corte*, CEO

smartphoto group NV Kwatrechtsteenweg 160 B-9230 Wetteren Tel. +32.9.365.99.10 E-mail: corporate@smartphoto.com - Internet: www.smartphotogroup.com

* Fixed representative of Acortis BV

This press release is a free translation of the official Dutch version.