Interim / Quarterly Report • Sep 24, 2024
Interim / Quarterly Report
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SMARTBROKERHOLDING

27 Consolidated Financial Statements
28 Notes to the Consolidated Financial Statements
Our unique combination of a comprehensive digital brokerage and investment platform with the largest group of publisher-independent financial news and community portals adds value to Germany's retail investing marketplace in a targeted and differentiated way.
We empower investors to make informed decisions and implement their investment strategies in a highly efficient way - via Smartbroker+, our low-cost online brokerage platform and the country's most active investor community.
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[^0]: ' adjusted for around 78,000 zero balance securities accounts in Smartbroker 10 (DAB)
| In € millions | Rounded | HY1 2024 HGB | HGB HGB |
Change in $\%$ | HY1 2022 HBG |
|---|---|---|---|---|---|
| Revenue | 25.5 | 23.4 | $9.0 \%$ | 27.7 | |
| thereof Media | 12.3 | 14.8 | $16.9 \%$ | 17.4 | |
| thereof Transaction | 13.2 | 8.7 | $51.7 \%$ | 10.4 | |
| Operating EBITDA | 2.9 | 1.7 | $70.6 \%$ | 4.6 | |
| thereof Media | 2.1 | 3.4 | $-38.2 \%$ | - | |
| thereof Transaction | 0.8 | $-1.7$ | $-147.1 \%$ | - | |
| Operating earnings (EBIT) | $-2.2$ | $-0.5$ | $340.0 \%$ | 2.5 | |
| Earnings before taxes | $-2.2$ | $-0.5$ | $340.0 \%$ | 2.3 | |
| Earnings after taxes | $-2.1$ | $-1.7$ | $23.5 \%$ | 1.2 | |
| Operating cash flow | 2.6 | 1.0 | $160.0 \%$ | 4.7 | |
| Free cash flow | 0.6 | $-4.6$ | $-113.0 \%$ | $-6.1$ | |
| Investments | 2.0 | 5.6 | $-64.3 \%$ | 10.8 | |
| Equity | 48.8 | 47.8 | $1.7 \%$ | 50.6 | |
| Net cash | 9.2 | 8.7 | $5.7 \%$ | 5.9 | |
| Total equity and liabilities | 64.3 | 72.0 | $-10.6 \%$ | 82.3 | |
| Number of shares | 16,781,252 | 15,681,252 | $0.6 \%$ | 15,101,252 | |
| Earnings per share, in $€$ | $-0.12$ | $-0.11$ | $9.1 \%$ | 0.08 |
| In € millions | Rounded | HY1 2024 | 2023 | Change in $\%$ | 2022 |
|---|---|---|---|---|---|
| Number of customers | 178,000* | 180,000* | $-11 \%$ | 267,000 | |
| Assets under custody (in € millions) | 9,924 | 9,400 | $5.6 \%$ | 9,156 | |
| Average assets under custody per securities account (in €) | 56,000** | $52,000^{*}$ | $7.7 \%$ | 34,300 | |
| Number of trades (in millions) | 1.9 | 3.7 | - | 4.6 | |
| Average number of trades per securities account | 21 | 17 | $23.5 \%$ | 18 | |
| Page views for the financial portals (in millions) | 1,300 | 2,100 | - | 2,600 | |
| Average number of employees | 265 | 261 | $1.5 \%$ | 239 |
The Smartbroker Group operates Smartbroker +- a multiple award-winning online brokerage platform, which is the only provider in Germany to combine the product range of traditional brokers with the favourable terms and conditions of neo brokers. In addition, the Group operates four high-reach stock market portals and related digital assets, apps and social media (wallstreet-online.de, boersenNews.de, FinanzNachrichten.de and Ariva.de). With several hundred million page views per month, the Group is by far the largest publisher-independent financial portal operator in German-speaking countries, and also hosts the region's largest finance community.

Dear Ladies and Gentlemen, Dear Shareholders,
The first half of 2024 proved better than expected for us in the Media segment, and in the Transaction segment, was still strongly characterised in the first few months of the year by customer communication relating to the migration of customers from DAB BNP Paribas to Baader Bank AG.
We saw relatively high transaction figures in the first two months of the year, after which trading activity cooled off. Owing to the market environment and the lower number of new customers, revenue performance in the Transaction segment fell short of our expectations.
We were able to achieve higher revenue than envisaged in the Media segment. At present, we are expecting these figures to continue until the end of 2024.
We are currently making several efforts and carrying out restructuring in order to expand our editorial content, especially on www.wallstreet-online.de, and to invest in video formats in particular. We hope this will increase the reach of our products in the medium term.
The combination of higher revenues in the Media segment and lower costs overall, but also lower marketing costs for Smartbroker+ in particular, resulted in EBITDA in the first half of 2024 that was significantly higher than planned.
The Transaction segment is now largely characterised by the Smartbroker+ product.
In order to complete the launch of Smartbroker+ and the migration of existing customers on schedule, we have utilised a large number of IT freelancers over the past year. We replaced these resources with internal staff as far as possible during the first six months of the year. Our goal is the sustainable development of internal expertise in all business areas. The further expansion of the Smartbroker+ product is the main goal for the next few quarters and years.
A large number of product improvements were achieved in the first six months of 2024:
There is again the option to trade via gettex at $€ 0.00$ (upwards of a trading volume of $€ 500 /$ order) here too.
We expect to continue developing Smartbroker+ at a fast pace for many years to come.
In addition to the pure product improvements, we have also further improved our terms and conditions for the benefit of our customers.
The range of shares that can be saved in share savings plans has been increased from 200 to over 2,800. At the same time, the minimum savings rate for all share, ETF and fund savings plans has been lowered to $€ 1.00$ and the fee for administering share savings plans has been reduced from the previous $0.80 \%$, minimum $€ 1.00$ per intervention, to $€ 0.00$.
The fee for orders on the gettex trading platform with a volume of less than $€ 500$ has been reduced from $€ 4$ to $€ 1$.
We therefore believe we are well equipped to face the competition over the next few years.
The dominant theme for the months of August/September 2024 is the completion of crypto trading. We are also currently in the process of introducing an interest rate offer for our customers, which will make Smartbroker+ an even more attractive overall proposition.
We are using a technical interface to create the foundation for Smartbroker to be able to accept orders via external front-ends, such as Brokerize, in the near future. This function will give us potential access to numerous customer groups, especially active customers.
For us, the first few months of 2024 were largely characterised by a very high volume of communication with our Smartbroker+ customers, due to the migration from DAB Bank to Baader Bank AG at the end of October 2023. We were unable to process this volume of enquiries, which was exacerbated by seasonal issues such taxes and exemption requests, with the speed and quality that our customers expected. Due to this situation, our measures to acquire new customers for Smartbroker+ were postponed from the beginning of 2024 to halfway through the year.
The number of new customers in mid-2024 is therefore still below our expectations.
Numerous tracking functions and analyses have had to be programmed in recent months for marketing purposes. These are not visible to the customers themselves, but they will enable us as a company to analyse and optimise our marketing activities very precisely.
We expect to significantly increase our marketing activities over the next few months.
Virtually everything we do in terms of marketing activities must be directly measurable for us - in terms of the quantity, but above all, the quality of the customers we acquire. We pursue a data- and performance-oriented marketing strategy. Setting this up takes a little more time than 'taking out a TV ad'.
However, we believe that this is the more sustainable way.
Our current marketing is limited to a few partnerships and some advertising on Google and in the app stores. We have not yet run any broad-based campaigns on social media, such as YouTube, Instagram, Facebook, X etc. Nor are we currently doing any TV or OOH advertising.
We also expect the range of topics covered by our campaigns to become significantly broader over the next few months.
In short, we are expecting to reach the new customer figure for 2024 of around 20,000 to 30,000 customers in Q4 2024.
We expect customer growth to be significantly higher in 2025. We have already laid the foundations for this with the current product. Over the next few months, the basis for this will also be in place in the form of the set-up in the marketing team.
We have the financial resources for significantly greater customer growth over the next few years thanks to the capital increase of $€ 7.6$ million in May 2024 and our strong operating business.
Kind regards,
André Kolbinger
Differentiation between Parent Company and Group
Throughout this report, 'Smartbroker Holding AG', SBH or the 'Parent Company' is used to refer to the parent company. Smartbroker AG, a wholly owned subsidiary of SBH and BaFin-regulated securities institution and operator of i.a. Smartbroker+, is referred to as Smartbroker AG or SBAG. Where information relates to the consolidated Group, the report refers to the 'Smartbroker Group', 'the Group', 'the Company' or simply to 'we'. Where the aforementioned differentiations are not used and no other reference is made, the information refers equally to the Group as well as the Parent Company.
Gender form
For simplification purposes, in sections of the interim report, only one gender form is used. Any other gender form is expressly included.
Forward-looking statements
This report contains forward-looking statements, which include both our own assumptions as well as third-party assessments. Such statements are always associated with uncertainties and risks. If fundamental assumptions do not turn out to be accurate as planned, actual results may deviate from expectations.
The Smartbroker Group is a financial services provider with a comprehensive product range, combining digital retail brokerage, savings and investment solutions with financial media and capital markets information. The Company develops and operates brokerage platforms for private investors and savers as well as Germany's largest financial community, financial portals and associated social media. In addition, the Group offers customised B2B software solutions for financial data, web services and the production of regulatory documents through ARIVA AG.
From information to transaction


The Group combines transaction (brokerage) and digital media services for private investors and savers thus benefiting from growth trends in both markets.
Transaction: The Group offers various brokerage products for private investors and savers via our subsidiary Smartbroker AG. The combination of a comprehensive product range and low fees, particularly through the Smartbroker+ product, set us apart from the competition. Since the introduction of Smartbroker+, we also have high-tech and user-friendly apps and websites, and a technology platform under our control, where we operate the front ends and middleware ourselves, and which we can develop efficiently and quickly thanks to its modular structure.
Media: In the Media segment, the Smartbroker Group positions itself as a leading provider of stock market portals, news apps, financial communities and social media products. Our wide reach based on a long-established market position, targeted/high-affinity audience as well as our innovative advertising formats form important distinguishing features.
Further details on the individual business segments can be found in the Management Report.
Synergies: Since the launch of the Transaction segment, we are covering the lion's share of the value chain of private wealth accumulation - from information gathering and investment decision-making to executing the transaction and subsequent monitoring. Following the successful launch of Smartbroker+ in summer 2023, this offering will be constantly expanded going forward. The focus will increasingly be on leveraging synergies between the Media and Transaction segments.
This will include using the media portals and apps to target potential new customers for Smartbroker+, as well as integrating media and news offerings into the Smartbroker+ trading apps. Advertisers will be able to benefit from crossplatform advertising. In addition, direct trading in financial instruments from the media pages and discussion forums will be possible from 2025.
Smartbroker Holding AG is a stock corporation under German law with its registered office in Berlin. The Company's shares are listed on the Basic Board of the Frankfurt Stock Exchange.
| Basic information | |
|---|---|
| ISIN | DE000A2G5609 |
| WKN | A2G560 |
| Ticker symbol | SB1 |
| Listing | Frankfurt Stock Exchange (Basic Board) |
| Share type | Bearer shares |
| Share capital | € 16,781,252.00 |
| Number of shares | 16781252 |
Share price development
Share price, 28 June 2024
52 W performance
52 W period low
52 W period high
€ 6.34
€ 9.34
-36\%
€ 5.86
€ 12.30
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[^0]: * Share price data refer to XETRA closing share prices; 52W = 30 June 2023 - 30 June 2024
Shareholder structure data as at 30 June 2024 André Kolbinger shown as the sum of private holding and holdings of family members

André Kolbinger (founder)
$55 \%$
The Company integrates considerations regarding sustainability, the environment, social responsibility, compliance and good corporate governance into its day-today corporate management and the assessment of its business activities. The management is keen to carry out more in-depth analyses and compile the derived recommendations for action in a voluntary ESGC report (Environmental, Social, Governance, Compliance report). Boosting efforts in the Environment and Social areas as well as standardising procedures and tools that are already deployed in selected Group subsidiaries are important concerns in terms of sustainable corporate governance.
Measures currently being implemented include:
Smartbroker Holding is responsible for the environmental compatibility and sustainability of its products and services. During development and implementation, the careful use of all resources is taken into account at all locations. This includes the appropriate and efficient use of energy, supplies and materials, as well as business travel and remote working practices.
Lively, open communication in the workplace, across teams and job levels; transparent communication of all matters that are key to the Company at regular town hall meetings
Appropriate professional development for employees, appropriate pay and opportunities for training and development
Responsible, prudent corporate governance, compliance with all legal requirements, but also ethical responsibility, transparency and openness are core principles underpinning all corporate actions at the Smartbroker Group.
The subsidiary Smartbroker AG is a securities institution licensed by BaFin (Federal Financial Supervisory Authority) ('zugelassenes Wertpapierinstitut' Section 15 Wertpapierinstitutsgesetz (WpIG) (German Securities Institutions Act) and is therefore subject to a number of national and international requirements and legal provisions that regulate the increased requirements with regard to risk management and compliance functions, for example, but also stipulate codes of conduct and organisational procedures.
A detailed employee manual describes the business organisation, regulates all essential aspects of internal processes and explains the conduct, organisational and transparency obligations with regard to the investment services business, the compliance function, risk management and measures to prevent money laundering and fraud. In addition, it sets out information on the initial training and continuing professional development of employees and the principles for personal transactions. As part of the Smartbroker+ internalisation project, a market abuse monitoring system was also developed, which is monitored on an ongoing basis, and risk management was enhanced by appointing experienced specialist staff. The reporting and notification system ensures that all disclosure and information obligations are complied with. Every employee has access to a whistleblower system for reporting violations of rules and laws.
The Smartbroker Group ('Smartbroker Group', 'the Group', 'the Company' or simply 'we') is a technology company headquartered in Berlin and employs over 260 employees at its locations in Berlin, Kiel, Leipzig, Munich and Zurich. As a financial services provider, the Group develops and operates digital brokerage platforms for private investors and savers as well as financial media portals, thereby combining important aspects of the retail investment market. The two main business areas are 'Transaction' (digital brokerage solutions) and 'Media' (financial and stock exchange portals, discussion forums, B2B software solutions).
At the end of the first half of 2024, the following individuals were appointed as members of the Management Board:
Roland Nicklaus stepped down from the Management Board of Smartbroker Holding AG effective 31 March 2024.
As of 30 June 2024, the Supervisory Board was composed as follows:
Tax consultant, Diplom-Kauffrau (FH), Member of the Supervisory Board since 24 June 2022, also on the Supervisory Board of Smartbroker AG, Berlin. Ms. Gromoll is employed as Head of Finance \& Tax (inhouse tax consultant) in André Kolbinger's Family Office.
Entrepreneur, Member of the Supervisory Board since 20 August 2020
The registered office of the Parent Company, Smartbroker Holding AG, is Berlin ('Smartbroker Holding AG', 'SBH' or 'the Parent Company'). As at the reporting date, the Parent Company had, directly or indirectly, the following subsidiaries with shareholdings of more than $50 \%$ :

wallstreet:onlineFonds Advisory GmbH was liquidated in the second half of 2023. wallstreet:online Corporate Finance AG, Mint Assets GmbH, Erste ICO Consulting Projektgesellschaft GmbH and crumbi AG were liquidated in the first half of 2024. Blockchain Consult GmbH is currently still in the process of liquidation.
*not operating, in liquidation; As at 30/6/2024
The Smartbroker Group is a financial technology provider that combines digital personal investing and saving with financial media and stock market information. The Company develops and operates brokerage platforms for private investors and savers as well as financial communities and portals. In addition, the Group offers B2B software solutions for financial data, web services and the production of regulatory documents through ARIVA.DE AG.
The Media business, which was established in 1998, provided access to the brokerage sector from 2018 through the investment in Smartbroker AG. The core product in the Transaction segment, Smartbroker 10, was launched at the end of 2019. The product that was launched on the market at that time was commercially successful, but was operated to a very high degree by external partners and therefore had a comparatively low level of vertical integration. The Smartbroker 2.0 project was initiated in 2021 to increase this level and ensure the Company's longterm control over the product, including free access to the price-performance directory, the number of new customers to be acquired, the possibility of regular product add-ons and the introduction of new features. The aim was to internalise the main outsourced functions and bring them in-house, to provide end customers with product access via mobile apps in addition to the web user interface and to broaden Smartbroker's income streams. The Smartbroker 2.0 project was essentially completed with the market launch of Smartbroker+ in August 2023 and the migration of existing customers to this new platform in October 2023. The first half of 2024 was then characterised by the clearance of the migration-related backlog of customer enquiries, the achievement of operational stability and the expansion of the product to include missing components - and thus the creation of the foundation for the customer acquisition activities planned for the second half of 2024.
The Transaction-Media combination thus ensures the Company's position as a comprehensive provider for private investors and savers in all fields of executiononly investing and capital markets information. The Smartbroker Group addresses the following customer and user groups:
The Transaction segment is operated through the subsidiary Smartbroker AG. Its mission is to broker transactions of financial instruments or provide verification of these (investment brokerage), the acquisition and sale of financial instruments in the name of third parties on account of third parties (acquisition brokerage), the brokerage of investment accounts and securities accounts without securities services (zero balance accounts/zero balance securities accounts) as well as the operation and marketing of its online financial portals. The main sources of income arise from transaction, acquisition, retention and internal commissions as well as rebates from product partners and trading venues.
Smartbroker or Smartbroker+, a digital next generation broker for private investors and savers, constitutes the most important component and, at the same time, is the largest driver of sales revenue and growth in the Transaction segment.
Smartbroker 1.0 was only available via a web interface. Securities account management and the technical execution of securities trading were carried out by the partner bank DAB BNP Paribas S.A. Germany branch, Munich ('DAB'). This product was replaced by Smartbroker+ with the launch of Smartbroker+ and the subsequent migration of existing customers. Smartbroker 1.0 customers who have not agreed to the migration to Baader Bank can continue to use the old product at DAB BNP Paribas S.A., albeit on different terms, and will also continue to be serviced by Smartbroker AG.
In the new Smartbroker+ system, which can also be accessed via mobile apps for iOS and Android as well as via its web interface, securities account management and transaction processing will be handled by Baader Bank AG. Both the control and vertical integration of Smartbroker AG have been expanded significantly in this product, in particular through the development and continuous operation of the front ends, the control of middleware operation and the significantly closer integration with the transaction processing partner.
Another portal operated by the Smartbroker Group is FondsDISCOUNT.de. This website specialises in brokering securities accounts with third-party banks such as comdirect, FNZ or FFB. Investors can use the portal to purchase investment funds without upfront fees while enjoying personalised customer service. Investments in equity interests, crowd investments and direct investments are also possible on special terms.
Across the Transaction segment, the Group managed around 178,000 customers ${ }^{1}$ and customer assets under custody of around $€ 9.9$ billion through its subsidiary Smartbroker AG ('SB AG') at the end of the first half of 2024. This equates to an average volume of more than $€ 56,000$ per account. The zero balance securities accounts of around 79,000 Smartbroker 10 customers were closed in Q1 2024.
The Company also develops and operates financial and stock market portals and discussion forums on financial, economic and political topics relating to fields such as the capital market, market trends, investing, wealth accumulation and management. The primary brands are wallstreet-online.de, boersenNews.de, Finanznachrichten.de and Ariva.de. The Media offering is supplemented by the platforms' respective social media channels, for which a new editorial direction was decided in the first half of the year and the basis created for a new monetisation strategy.
Within the B2C media segment, the Company's main revenue sources stem from advertising placed on its various media by bank partners, issuers of financial products and advertising agencies on behalf of consumer brands and companies. Lower income is also generated from Börsenbriefe and Smart Investor magazine subscriptions in print and digital versions.
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[^0]: ${ }^{1}$ Aftter adjustment of zero balance securities accounts as already anticipated in the 2023 Annual Report for better comparability (approx 79,000)
The segment is supplemented by B2B media. Subsidiary ARIVA.DE AG offers website creation (web, app), processing and provision of financial data and regulatory documents and supplies market data, master data and price information to banks and financial institutions. Revenue is generated from the licensing of software ('software as a service') and sales of products and services relating to the development and provision of digital content. Notably, the services relating to the provision of market data, price information and charts have also been used in the self-developed front ends (web, app) of Smartbroker+, which constitutes a synergistic effect between the Group's Media and Transaction offerings.
The Smartbroker Group's strategy is to provide comprehensive and low-cost products and applications for private investors, savers and capital market enthusiasts, linking customer interest in the areas of information and transaction. The growth of the profitable Media business in recent years enabled significant investment in the Transaction segment - initially by building up a stake in Smartbroker AG and since the end of 2019, by jointly launching Smartbroker/ Smartbroker+. This step diversified the Group's revenue and established a new business segment that not only represents growth potential per se, but also complements the existing product suite and offers synergies both in terms of revenue and costs.
The current and future corporate strategy is derived from this approach. The Group's goal is to achieve medium and long-term growth in the customer base in the Transaction segment by several tens of thousands of new customers per year. In the Media segment, revenue is expected to increase in line with the growth of the overall online advertising market. The linking of the Media and Transaction segments will also be a key focus of developments over the next few months and years in order to open up additional monetisation channels based on functional links.
In the first half of 2024, the Group systematically pressed ahead with the initiatives launched in 2023 to strengthen the competitive position of the Media segment. As well as continuing the visual reworking of the wallstreet-online.de and ariva.de portals, the main focus was on editorial reorganisation. The strong focus on reader interests, particularly with regard to specific trading content, has already led to significant increases in reach. Furthermore, Smartbroker+ was integrated into the Media products for the first time and is already contributing to the acquisition of new customers for the Transaction product. This interlinking strategy will be vigorously pursued over the coming months in order to enable Smartbroker+ customers to trade directly from the portals from 2025.
Following the successful launch of Smartbroker+ and the subsequent migration of existing customers from Smartbroker 1.0 to the new product at the end of last year, the priority in the first half of 2024 has been to establish operational stability. Due to contractual deadlines, Smartbroker+ had to be launched on the market as a minimum viable product. This, combined with the migration of existing customers with over one million securities account positions in October last year, led to an exceptionally high number of customer enquiries. Clearance of the backlog and the establishment of more efficient operating processes were achieved by the end of Q2 2024. This also had a positive impact on customer ratings, especially in the app stores, which have shown a positive trend since Q2 2024. The strategy of offering customer support that is easily accessible both by phone and electronically, and providing a high level of service will continue to be pursued and is seen as a differentiating feature compared to competing providers.
The expansion of the Smartbroker+ product range was another focus in the first half of 2024. In addition to the introduction of bond trading, other key product components such as RFQ trading, securities sub-accounts and foreign currency accounts were also introduced. The completion of these product components meant that a range of services could be established that was comparable to the previous offering through Smartbroker 1.0. Furthermore, the foundations were laid for the introduction of securities lending and crypto trading. The introduction of crypto trading in particular will be a high priority in Q3. The Group will also push ahead with the development initiatives relating to the integration of the Media and Transaction offerings.
For our advertising customers, particularly in the retail finance sector, our strategy of linking Transaction and Media offers interesting and virtually unique advertising opportunities. The development of a strong sales environment will continue to be a high priority for our product initiatives going forward.
The aim of all strategic measures is the sustainable expansion of the competitive position while at the same time achieving profitable growth. In the first half of 2024, the Company recorded a fall in the number of securities accounts year-on-year, partly due to the elimination of zero balance securities accounts and losses of customers following the migration to Smartbroker+. Due to the focus on clearing the backlog of customer enquiries and establishing operational stability, the number of new securities accounts opened in the first half of 2024 was at a low level. Now that stability and the aforementioned product add-ons have been achieved, the commercial focus in the second half of 2024 will increasingly be on acquiring new customers. In order to make the implementation of this strategy more transparent, the Company has published monthly operating performance indicators since the beginning of 2024.
Smartbroker Holding AG strives to continuously develop its products and services, design them efficiently and respond rapidly and appropriately to reasonable requests from users and customers. Fundamental research work is not carried out.
The Group completed the development work on the Smartbroker+ project in 2023. The project comprised the expansion of the Group's own IT infrastructure, the creation of web- and app-based user interfaces, customer databases, parts of the middleware, as well as the necessary internal integrations and those with the securities account management and transaction processing systems of the partner bank. Most of the work was carried out internally.
The transaction platform and securities account management were outsourced to Baader Bank during the setup of Smartbroker+. The Smartbroker Group contributes the front ends, which were developed internally, as well as important back-office functions, regulatory components and the middleware, which will be operated in cooperation with another partner. Customer support will be handled by the Group as is currently the case. These measures have significantly improved the Group's control over the Smartbroker+ product; considerably simplified the
future operation of the product, customer acquisition and customer support and enabled the ongoing further development of the product for the first time.
Due to the contractual time constraints and the associated deadline pressure, more use was made of services provided by freelancers in the area of development in 2023. With a few exceptions, these freelancers were replaced by internal staff in the first half of 2024. The goal is to sustainably develop internal expertise in all areas of business operations.
In the first half of 2024, the Group invested around $€ 2$ million in the new Smartbroker+ trading platform. A total of around $€ 29$ million has been invested in the development of Smartbroker+ over the project term since 2021. € 13 million of this amount had to be impaired in 2022.
A detailed description of the market environment can be found in the Company's 2023 Annual Report. Since the publication of the annual report, there have been no significant deviations or new developments that have had a material impact on the Group's market environment.
It should be emphasised that the difficult macroeconomic conditions persist. Falling, but still high, inflation rates, the continuation of the Russian war of aggression in Ukraine and geopolitical shifts with potentially long-term effects are making a significant contribution to uncertainty on the stock markets. The Company believes that in turn this has led to a reduction in private investors' interest in capital market information and a decline in their trading activity. The persistently low volatility on the stock exchanges also had an impact on all areas of the Group, but particularly on business in the Media segment in the first half of 2024.
The first half of 2024 followed on seamlessly from the previous challenging years. The testing market situation, characterised by international inflation, continued uncertainty in the markets and low trading volume on the stock exchanges were negative factors affecting our largest business segments. However, thanks to the consistent updating and realignment of our Media offerings, page views on the media portals and apps increased by around 20\% year-on-year.
Trading activity among Smartbroker customers continued to decline year-onyear. The number of trades in the first half of 2024 was around 15\% lower than in HY1/2023 - with a correspondingly negative impact on revenue performance. In addition, the price increase agreed with DAB BNP Paribas for the remaining existing customers led to a significant decline in trading activity among the DAB customers serviced. This was offset by the persistently high interest rate level, from which the Company was able to benefit by sharing in the interest earned on customer deposits.
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[^0]: ${ }^{2}$ Federal Ministry for Economic Affairs and Climate Action, January 2024 and Bundesbank, monthly report December 2023
${ }^{3}$ Federal Statistical Office (Destatis), January 2024
Due to the contractual deadlines for the launch of Smartbroker+ and the migration of existing customers from Smartbroker 1.0 to the new product, Smartbroker+ was launched as a minimum viable product in late summer 2023. This meant that individual product components that existing customers were familiar with from the DAB product were not yet available, leading to queries and dissatisfaction among existing customers, and consequently to a backlog of customer enquiries. Secondly, the missing product components had to be delivered subsequently in order to meet customer expectations and secure all planned revenue streams. The clearing of the backlog, establishment of operational stability and the expansion of the product to include the missing components were all achieved in the first half of 2024. Having said that, the negative customer experiences in the phase around the migration and reviews in the app stores led to a reluctance on the part of customers to trade, which had a negative impact on revenue performance and made it more difficult to acquire new customers. In addition to the further expansion of product features, increasing the depth of information and functionality of Smartbroker+ and the gradual integration of content and functions between Smartbroker+ and the Company's own portals, the focus in the second half of the year will therefore be primarily on improving customer perception and measures to acquire new customers.
Opportunities to reduce costs and increase efficiency are analysed on an ongoing basis and taken where possible.
Adjusted for the zero balance securities accounts at DAB BNP Paribas that were closed in Q1 2024, the number of securities accounts held at Smartbroker AG is at the same level as at the end of 2023. As at 30 June 2024, Smartbroker AG serviced around 178,000 customers. Smartbroker AG was able to marginally increase assets under custody to $€ 9.9$ billion (31 December 2023: € 9.4 billion) during the first half of 2024. The average volume per securities account grew from around $€ 52,000$ as at 31 December 2023 to around $€ 56,000$ as at 30 June 2024, mainly due to market conditions. However, new customer acquisition had not yet been pursued to any significant extent due to the backlog extending into Q2 2024 and the functionalities still to be implemented. Initiatives to acquire new customers are scheduled to begin in the second half of 2024, particularly in Q4.
The Group reports its financial results on the basis of the German Commercial Code (HGB). In the first half of 2024, the Group generated revenue of $€ 25.5$ million, which equates to an increase of around 9\% year-on-year (previous year: € 23.4 million). The interim result after taxes was $€-2.1$ million (previous year: net loss of $€-1.7$ million).
The key financial performance indicators for the Group in its operating business developed as follows in the first half of 2024:
| Key performance indicators | Result HY1 2024 | Plan HY1 2024 |
|---|---|---|
| Revenue | $€ 25.5$ million | $€ 24.9$ million |
| EBITDA | $€ 2.9$ million | $€ 0.2$ million |
For a detailed presentation of the assets, please refer to the balance sheet and the consolidated fixed assets schedule. Total assets amounted to $€ 64,326$ thousand as at 30 June 2024 (previous year: $€ 63,836$ thousand).
| In $€$ millions | 30/6/2024 | 31/12/2023 |
|---|---|---|
| Fixed assets | 38.4 | 41.7 |
| Current assets | 25.2 | 21.3 |
| Equity | 48.6 | 43.1 |
| Liabilities | 10.9 | 15.0 |
| Total equity and liabilities | 64.3 | 63.8 |
| Equity ratio | $76 \%$ | $67 \%$ |
The Group's solvency was ensured at all times during the reporting period. As at 30 June 2024, the cash balance amounted to $€ 17,518$ thousand.
| In $€$ millions | HY1 2024 | HY1 2023 |
|---|---|---|
| Cash flow from operating activities | 2.1 | 1.0 |
| Cash flow from investing activities | $(2.4)$ | $(4.8)$ |
| Cash flow from financing activities | 5.4 | $(2.3)$ |
| Cash and cash equivalents at the beginning of the period | 12.3 | 27.4 |
| Cash and cash equivalents at the end of the period | 17.5 | 21.3 |
Cash flow from operating activities was positive in the first half of 2024. The decline in investing activities was primarily due to the completion of the Smartbroker Cloud platform at the end of August 2023 and the resulting lower costs in the first half of 2024 compared to the previous year. Financing activities mainly comprised the repayment of bank loans and the capital increase of $€ 7.6$ million in May 2024.
Revenue across the Group was up 9\% year-on-year. EBITDA (earnings before interest, depreciation, amortisation and taxes) rose from $€ 1,697$ thousand in the same period in the previous year to $€ 2,919$ thousand in the first half of 2024. The improvement in EBITDA is mainly due to increased revenue in the Transaction segment as a result of the launch of Smartbroker+. The interim result for 2024 was $€-2,092$ (previous year: $€-1,727$ thousand) due to the high scheduled amortisation of Smartbroker+.
At Group level, the Smartbroker Group generated revenue of $€ 25,512$ thousand in the first half of 2024 (equivalent period in the previous year: $€ 23,425$ thousand). The cost of materials of $€ 9,171$ thousand was below the level in the previous year (previous year: $€ 9,804$ thousand), of which $€ 243$ thousand was attributable to customer acquisition costs for Smartbroker (previous year: $€ 348$ thousand). Personnel costs were up 5\% to $€ 10,352$ thousand (equivalent period in the previous year: $€ 9,875$ thousand).
Total amortisation of intangible assets and depreciation of fixed assets amounted to $€ 5,113$ thousand in the first half of 2024 (equivalent period in the previous year: $€ 2,183$ thousand), of which $€ 1,396$ thousand (equivalent period in the previous year: $€ 1,436$ thousand) was attributable to goodwill and hidden reserves from capital consolidation.
Other operating expenses of $€ 3,284$ thousand (equivalent period in the previous year: $€ 3,811$ thousand) comprised general administrative expenses such as rent, insurance and consulting costs, costs for stock exchange listing etc.
Financial income in the first half of 2024 was $€-17$ thousand (previous year: $€-13$ thousand).
The Group recorded a net loss of $€$-2,092 thousand (equivalent period in the previous year: $€-1,727$ thousand) in the first half of 2024.
| In $€$ millions | HY1 2024 | HY1 2023 |
|---|---|---|
| Revenues | 25.5 | 23.4 |
| Cost of materials | $(9.2)$ | $(9.8)$ |
| Personnel expenses | $(10.4)$ | $(9.9)$ |
| Depreciation and amortisation | $(5.1)$ | $(2.2)$ |
| EBIT | $(2.2)$ | $(0.5)$ |
| Net loss | $(2.1)$ | $(1.7)$ |
Cash flow from investing activities mainly includes the completion of Smartbroker+.
In the first half of 2024, on average 265 employees were employed by the Smartbroker Group.
| Annual average | |||
|---|---|---|---|
| HY1 2024 | $\mathbf{2 0 2 3}$ | Change | |
| Number of employees | 265 | 261 | 4 |
| Including Management Board members and working students. |
The increase is largely attributable to the hiring of new employees in connection with the Smartbroker project.
The first half of 2024 was characterised by Media business that remained at a low level, low trading activity among Smartbroker customers and the second expansion stage of the Smartbroker+ product, to which the latest product features have been added. Customer acquisition costs were at a very low level in the first half of 2024 due to minimal marketing activities, similar to the previous year.
Overall, the Group closed with a loss after tax of $€-2.1$ million. Total assets were up $€ 0.5$ million to $€ 64.3$ million. Consolidated cash flow from operating activities amounted to $€ 2.1$ million. Cash and cash equivalents amounted to $€ 17.5$ million as at 30 June 2024.
For a detailed presentation of the Group's opportunities and risks, please refer to the information in the consolidated management report for the 2023 financial year. Since the publication of the annual report, there have been no significant deviations or new developments that have a material impact on the Group's risk profile.
There are still uncertainties in the capital markets. This has an impact on private investors' interest in investing in capital markets, their trading activity and their use of financial media. The Company is expecting the challenging situation to continue in the second half of 2024, but could also improve slightly depending on interest rate policy.
The launch of the SMARTBROKER+ product in August 2023 will open up new earnings potential and growth opportunities for the Smartbroker Group in 2024 as a whole. The realisation of this potential depends, among other things, on the successful further development of the product (subsequent delivery of all functionalities in order to align the product range with the existing Smartbroker platform; addition of more product features in line with customer demand, such as securities sub-accounts, extended information on the web interface), as well as the migration of existing customers to the new system and the rate at which new customers can be acquired for SMARTBROKER+.
General market conditions influence the Group's key operating performance indicators. In the Transaction segment, these conditions have an impact on the number of new customers and trades per securities account, for example, and in the Media segment, on the page views of the media portals and apps.
A full product range and the operational stability that has been established will ensure regular operation of Smartbroker+ for the first time in the second half of 2024. Smartbroker+ will contribute to the Group's revenue and profitability. Product add-ons such as crypto trading and a high level of customer service will contribute to further differentiation from competing offerings, which requires a correspondingly strong product, IT and customer service team. The top priority in the second half of the year will be to ramp up measures to acquire new customers. These are due to be implemented in Q4 in particular and are expected to lead to gross new customer growth of between 20,000 and 30,000. In spite of increased expenditure on new customer acquisition, Smartbroker+ product enhancements and the continued subdued advertising market environment, the Company is expecting positive operating cash flow for 2024.
The Group's solvency was ensured at all times during the reporting period. As at 30 June 2024, the cash balance amounted to $€ 17,518$ thousand.
| In € millions | $2024 F^{1}$ |
|---|---|
| Revenue | $50-55$ |
| EBITDA | +3 to +5 |
${ }^{1} 2024 F$ Forecast based on current assumptions and plans subject to risks and uncertainties
Planning is based on the assumption that business in the Media segment will remain stable or grow slightly in line with market developments. In a full-year comparison, business in the Media segment will be roughly on a par with the previous year and will therefore be able to achieve positive EBITDA margins. In the Transaction segment, the Company is planning gross customer growth of between 20,000 and 30,000. Due to the follow-up work required in customer service as a result of the migration
and the initiatives to establish operational stability and product completeness, the focus on acquiring new customers is not expected to return until after the end of Q3 2024. Nevertheless, the net number of customer securities accounts should increase by the end of 2024 and thus return to a sustainable positive trend.
Berlin, 2 September 2024
Management Board of Smartbroker Holding AG
André Kolbinger
Stefan Zmojda
Michael Bulgrin
Oliver Haugk
| Consolidated Balance Sheet as at 30 June 2024 | Annex 1 |
|---|---|
| Consolidated Profit and Loss Statement 1 January 2024 - 30 June 2024 | Annex 2 |
| Consolidated Cash Flow Statement 1 January 2024 - 30 June 2024 | Annex 3 |
| Consolidated Statement of Changes in Equity 1 January 2024 - 30 June 2024 | Annex 4 |
| Notes to the Consolidated Financial Statements as at 30 June 2024 | Annex 5 |
| Annex to the Notes - Consolidated Schedule of Liabilities 1 January - 30 June 2024 | Annex 6 |
| Annex to the Notes - Consolidated Fixed Assets Schedule 1 January - 30 June 2024 | Annex 7 |
| AsSETS | 30/6/2024 | 31/12/2023 |
|---|---|---|
| A. Fixed assets | 38,417 | 41,669 |
| I. Intangible assets | 35,777 | 38,770 |
| 1. Internally generated industrial property rights and similar rights and assets | 8,061 | 8,997 |
| 2. Purchased licences, software and similar rights and assets | 11,392 | 12,143 |
| 3. Goodwill thereof from capital consolidation | 16,324 | 17,630 |
| II. Fixed assets | 15,919 | 17,199 |
| 1. Other property, plant and equipment | 1,670 | 1,841 |
| III. Financial assets | 970 | 1,058 |
| 1. Interests in affiliated companies | $<1$ | $<1$ |
| 2. Securities held as fixed assets | 587 | 600 |
| 3. Other loans | 383 | 459 |
| B. Current assets | 25,248 | 21,254 |
| I. Inventories | 3 | 1 |
| II. Receivables and other assets | 7,727 | 8,990 |
| 1. Trade and other receivables | 5,732 | 7,084 |
| 2. Capital contributions called but not paid | 49 | 0 |
| 3. Other assets | 1,946 | 1,906 |
| III. Cash and cash equivalents | 17,518 | 12,263 |
| C. Prepayments and accrued income | 661 | 912 |
| Total assets | 64,326 | 63,836 |
In $€$ thousands
| LIABILITIES | 30/6/2024 | 31/12/2023 |
|---|---|---|
| A. Equity | 48,589 | 43,051 |
| I. Subscribed capital | 16,781 | 15,681 |
| II. Capital reserve | 45,272 | 38,727 |
| III. Equity difference from currency conversion | 165 | 179 |
| IV. Retained losses | $-13,614$ | $-11,518$ |
| V. Non-controlling interests | 15 | $-18$ |
| B. Negative goodwill from capital consolidation | 0 | 0 |
| C. Provisions | 2,844 | 3,381 |
| 1. Provisions for taxes | 205 | 380 |
| 2. Other provisions | 2,639 | 3,001 |
| D. Liabilities | 10,887 | 15,000 |
| 1. Bank loans and overdrafts | 8,313 | 10,446 |
| 2. Advance payments received from customers | 0 | 60 |
| 3. Trade payables | 1,947 | 3,852 |
| 4. Other liabilities | 627 | 642 |
| E. Accruals and deferred income | 838 | 933 |
| F. Deferred tax liabilities | 1,168 | 1,471 |
| Total liabilities | 64,326 | 63,836 |
| In € thousands | $1 / 1 /-30 / 6 / 24$ | $1 / 1 /-30 / 6 / 23$ |
|---|---|---|
| 1. Revenues | 25,512 | 23,425 |
| 2. Other internal work capitalised | 27 | 1,376 |
| Total | 25,539 | 24,801 |
| 3. Other operating income | 187 | 386 |
| 4. Cost of materials | $-9,171$ | $-9,804$ |
| Gross profit | 16,555 | 15,383 |
| 5. Personnel expenses | $-10,352$ | $-9,875$ |
| 6. Depreciation and amortisation | $-5,113$ | $-2,183$ |
| 7. Other operating expenses | $-3,284$ | $-3,811$ |
| Operating profit | $-2,194$ | $-486$ |
| 8. Other interest and similar income | 84 | 118 |
| 9. Interest and similar expenses | $-101$ | $-132$ |
| Earnings before taxes | $-2,211$ | $-499$ |
| 10. Taxes on income and profit | 118 | $-1,228$ |
| thereof from release/formation of deferred taxes | 303 | $-1,004$ |
| Earnings after taxes | $-2,093$ | $-1,727$ |
| Consolidated net loss | $-2,093$ | $-1,727$ |
| 11. Profit/loss attributable to non-controlling interests | $-3$ | 41 |
| 12. Consolidated profit/loss carried forward from previous year | $-11,518$ | 4,393 |
| Consolidated retained earnings | $-13,614$ | 2,707 |
| Cash Flow Statement (in accordance with DRS 21) | $\begin{gathered} 1 / 1 / \ -30 / 6 / 2024 \end{gathered}$ | $\begin{gathered} 1 / 1 / \ -30 / 6 / 2023 \end{gathered}$ |
|---|---|---|
| Cash flow from operating activities | 2,098 | 997 |
| Consolidated net loss/profit for the year (including minority interests) | $-2,092$ | $-1,727$ |
| Depreciation/write-ups of fixed assets | 5,113 | 2,183 |
| Increase/decrease in provisions | $-538$ | 669 |
| Other non-cash expenses/income | $-416$ | 386 |
| Increase/decrease in inventories, trade receivables and other assets not allocated to investing or financing activities | 1,262 | $-842$ |
| Increase/decrease in trade payables and other equity and liabilities not allocated to investing or financing activities | $-1,508$ | $-210$ |
| Interest expenses/income | 17 | 13 |
| Income tax expenses/income | $-118$ | 1,228 |
| Income tax payments | 379 | $-705$ |
| Cash flow from investing activities | $-2,362$ | $-4,812$ |
| Payments for investments in intangible assets | $-2,430$ | $-4,399$ |
| Proceeds from disposals of fixed assets | 36 | 21 |
| Payments for investments in fixed assets | $-140$ | $-583$ |
| Proceeds from disposals of financial assets | 88 | 30 |
| Interest received | 84 | 118 |
| In € thousands | $\begin{gathered} 1 / 1 / \ -30 / 6 / 2024 \end{gathered}$ | $\begin{gathered} 1 / 1 / \ -30 / 6 / 2023 \end{gathered}$ |
|---|---|---|
| Cash flow from financing activities | 5,412 | $-2,264$ |
| Proceeds from contributions to equity by shareholders of the Parent Company | 7,645 | 0 |
| Repayments of bonds and (financial) loans | $-2,132$ | $-2,312$ |
| Interest paid | $-101$ | $-132$ |
| Net change in cash and cash equivalents | 5,148 | $-6,080$ |
| Changes in cash and cash equivalents due to exchange rate fluctuations and valuation | 107 | 27 |
| Changes in cash and cash equivalents due to changes in the scope of consolidation | ||
| Change in cash and cash equivalents | 5,255 | $-6,053$ |
| Cash and cash equivalents at the beginning of the period | 12,263 | 27,374 |
| Cash and cash equivalents at the end of the period | 17,518 | 21,321 |
| In € thousands | $\begin{gathered} 1 / 1 / \ 2024 \end{gathered}$ | $\begin{gathered} 1 / 1 / \ 2023 \end{gathered}$ | Capital increase | Disposal/addition of non-controlling interests | Net loss/ profit for the year | Currency conversion | 30/4/2024 | $\begin{gathered} 31 / 12 / \ 2023 \end{gathered}$ | ||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| $\begin{gathered} 1 \mathrm{HY} \ 2024 \end{gathered}$ | 2023 | $\begin{gathered} 1 \mathrm{HY} \ 2024 \end{gathered}$ | 2023 | $\begin{gathered} 1 \mathrm{HY} \ 2024 \end{gathered}$ | 2023 | $\begin{gathered} 1 \mathrm{HY} \ 2024 \end{gathered}$ | 2023 | |||||
| Group equity | 43,051 | 49,431 | 7,645 | 0 | 0 | 5 | $-2,092$ | $-5,923$ | $-14$ | $-462$ | 48,689 | 43,051 |
| Parent Company's equity | 43,069 | 49,397 | 7,645 | 0 | 0 | 5 | $-2,096$ | $-5,976$ | $-14$ | $-462$ | 48,604 | 42,963 |
| Subscribed capital | 15,681 | 15,681 | 1,100 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16,781 | 15,681 |
| Capital reserve | 38,727 | 38,727 | 6,545 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 45,272 | 38,727 |
| Equity difference from currency conversion | 179 | 637 | 0 | 0 | 0 | 0 | 0 | 0 | $-14$ | $-451$ | 165 | 179 |
| Retained losses/karnings | $-11,518$ | $-5,648$ | 0 | 0 | 0 | 5 | $-2,096$ | $-5,869$ | 0 | $-11$ | 13,614 | $-11,518$ |
| Non-controlling interests | $-18$ | 35 | 0 | 0 | 0 | 0 | 3 | $-53$ | 0 | 0 | $-18$ | $-18$ |
These consolidated financial statements are prepared in accordance with Sections 290 ff. of the German Commercial Code (HGB).
The consolidated profit and loss statement has been prepared using the nature of expense method.
In order to improve the clarity of presentation, we have summarised individual items of the consolidated balance sheet and consolidated profit and loss statement and broken them down and explained them separately in the relevant notes. Disclosures on appurtenance to other items and 'thereof' qualifiers are also made here.
The Parent Company has its registered office at Ritterstrasse 11 in 10969 Berlin and is listed in the Commercial Register of the Municipal Court of Charlottenburg under Number HRB 96260 B.
The consolidated financial statements include all companies over which the company exercises a controlling influence, either directly or indirectly.
Subsidiaries without significant business operations, which are also not material in their entirety to the presentation of a true and fair view of the net assets, financial position, results of operations and cash flows, have not been included in these financial statements.
The consolidated entities (fully consolidated) include:
| Included affiliated companies | Percentage of capital | |
|---|---|---|
| 1 | Smartbroker Holding AG, Berlin | Parent company |
| 2 | Markets Inside Media GmbH, Leipzig | 100.00 |
| 3 | ABC New Media AG, Zurich, Switzerland | 100.00 |
| 4 | ARIVA.DE AG, Kiel | 100.00 |
| 5 | Smart Investor Media GmbH, Munich | 90.00 |
| 6 | Blockchain Consult GmbH (in liquidation), Frankfurt am Main | 50.00 |
| 7 | wallstreet:online publishing GmbH, Berlin | 90.00 |
| 8 | GF Global Funds SICAV, Liechtenstein | 66.00 |
| 9 | Smartbroker AG, Berlin | 100.00 |
crumbl AG (in liquidation), Berlin, Wallstreet Online Corporate Finance AG (in liquidation), Berlin, Mint Assets GmbH (in liquidation), Berlin and Erste ICO Consulting Projektgesellschaft GmbH (in liquidation), Berlin were liquidated in the first half of 2024.
Blockchain Consult GmbH (in liquidation), Frankfurt am Main is currently in the process of liquidation.
The capital consolidation is conducted according to the revaluation method. For the shares acquired, the revaluation method is applied at the time of acquisition.
According to this methodology, the value of the shares owned by the Parent Company represents the amount of the subsidiary's equity attributable to these shares. Equity is recognised at the amount corresponding to the fair value of the assets, liabilities, prepayments and accrued income/accruals and deferred income to be included in the consolidated financial statements at the time of consolidation.
Any difference remaining after offsetting is recognised as goodwill if it arises on the asset side. The difference is released to income over 10 years, which corresponds to the weighted average remaining useful life of the depreciable assets acquired. Goodwill arising from the separate financial statements of Markets Inside Media GmbH is amortised over 15 years and recognised in profit or loss. For reasons of simplification, the differences of the companies that are no longer operationally active were dissolved directly against the profit and
loss carried forward by the parent company. Receivables and liabilities between Group companies are offset.
In the consolidated profit and loss statement, income from inter-company sales and other intra-Group income are offset against the corresponding expenses. In the first half of 2024, the Group realised inter-company profits within its scope of consolidation. As part of the Smartbroker project, inter-company results in the amount of € 33 thousand were eliminated at Parent Company level upon consolidation due to capitalisation of own work by its subsidiary ARIVA.DE AG.
The currency differences arising from the consolidation of liabilities and expenses and income are recognised in profit or loss as other operating income or other operating expenses.
The consolidated financial statements are prepared in accordance with the accounting standards of the German Commercial Code (HGB).
Assets and liabilities are valued uniformly in the consolidated financial statements. Deviating accounting and valuation principles in the annual financial statements of the Group companies are adjusted (commercial balance sheet II).
Acquired and internally generated intangible assets are recognised at acquisition or production cost and, if subject to depreciation, are amortised on a straightline basis over their useful lives of 2 to 15 years. Acquired domain names are not depreciated on a scheduled basis because, in application of the tax perspective, the domain name is deemed to offer the possibility of use for an unlimited period of time.
Goodwill from the initial consolidation of shares is amortised on a straight-line basis over a period of 10 years. The customer bases of ARIVA.DE AG and Smartbroker AG that are allocated to goodwill are depreciated on a straight-line basis over 5 years.
The goodwill of Markets Inside Media GmbH, which was acquired in 2018, is based on a useful life of 15 years. The brand names capitalised as part of the initial
consolidation and the deferred tax liabilities attributable thereto are amortised over a period of 15 years.
With regard to goodwill, regular impairment tests are carried out.
Property, plant and equipment are recognised at cost and, if depreciated, are reduced by scheduled depreciation.
Tangible fixed assets are depreciated in accordance with the expected useful life. Low-value assets with a net individual value up to $€ 250$ are depreciated in full or recognised as an expense in the year of acquisition; their immediate disposal is assumed. Fixed assets with a net individual value of between $€ 250$ and $€ 800.00$ are depreciated in full in the year of acquisition.
Regarding financial assets, shares and securities are measured at the lower of cost or fair value in the event of expected permanent impairment and loans are generally recorded at par value.
Receivables and other assets are stated at nominal value. All items subject to risk are taken into account through the formation of appropriate individual value adjustments; the general credit risk is taken into account through lump-sum deductions.
Cash and cash equivalents are shown on the balance sheet at nominal value.
Prepayments and accrued income includes expenses prior to the balance sheet date insofar as they represent an expense for a certain period after this date.
Subscribed capital under Equity is valued at the nominal amount.
Provisions are recognised at the settlement amount which, according to a reasonable commercial judgement, is necessary to cover all risks and contingent liabilities known at the balance sheet date.
Liabilities are recognised at their settlement amounts.
Accruals and deferred income includes all receipts up to the balance sheet date, insofar as they represent income for future periods.
Deferred taxes are calculated within the scope of consolidation measures by disclosing hidden reserves in accordance with Sections 300 to 307 of the German Commercial Code (HGB), but not from the initial recognition of goodwill or negative goodwill from capital consolidation.
Deferred taxes are recognised for temporary valuation differences between the HGB balance sheet and the tax basis of the holding company. Deferred tax assets also include tax deduction claims resulting from the expected future utilisation of existing tax loss carryforwards and their realisation is likely. The recoverability of these tax deduction claims is assessed based on the Company's individual forecast results, which are derived from the Company's overall planning, taking into account tax adjustment effects and the effects on earnings from the reversal of taxable temporary differences. The planning horizon is five years. Deferred taxes are calculated based on the tax rates that apply on the balance sheet date or have been announced for the date on which the deferred tax assets and liabilities are realised. The tax rate applicable to the Company is unchanged at 30\%. It is made up of the corporation tax rate plus the solidarity surcharge and a trade tax rate calculated as the average of the different trade tax rates.
The initial recording of assets and liabilities resulting from foreign currency transactions is undertaken using currency conversions on commercial balance sheet II based on the spot exchange rate on the transaction date.
Any monetary assets and liabilities that are in foreign currency are converted at the spot exchange rate on the closing date. In the case of a remaining term of one year or less, neither the realisation principle (Section 298 (1) in conjunction with Section 252 (1) no. 4 clause 2 HGB) nor the purchasing cost principle (Section 298 (1) in conjunction with Section 253 (1) sentence 1 HGB ) are applied for exchange rate-related value changes.
Non-monetary assets, which have been acquired in foreign currency, are converted on the date of receipt. Any subsequent valuation is undertaken in the domestic currency on the basis of the acquisition costs recorded on the date of receipt.
With the exception of equity (subscribed capital, reserves, profit or loss carried forward), which is translated at the historical spot exchange rates on the date of
initial consolidation, the assets and liabilities in the annual financial statements prepared in foreign currencies are shown at the current spot exchange rate at the end of the year converted into euro. The items in the profit and loss statement are converted into euro at the average exchange rate. Any resulting differences are shown in consolidated equity under the item 'Equity difference from currency conversion'.
Exchange-rate-related differences arising from the consolidation of liabilities and expenses and income are generally recognised under other operating income or expenses.
The development of fixed assets is shown in the fixed assets schedule as an annex to the notes, detailing depreciation and amortisation.
Additions of $€ 1,863$ thousand to intangible assets are primarily based on acquisitions as part of the further development of the Smartbroker+ project ( $€ 1,815$ thousand) and the further development of the CRM software ( $€ 48$ thousand).
Goodwill includes an amount of $€ 404$ thousand (previous year: $€ 431$ thousand) that was included in the annual financial statements of Markets Inside Media GmbH in 2020. The remaining $€ 15,919$ thousand (previous year: $€ 17,199$ thousand) resulted from the initial consolidation of acquired shares.
In property, plant and equipment, additions of $€ 140$ thousand resulted in particular from purchases of new technical and office equipment.
Other loans encompass two loans, namely $€ 283$ thousand (previous year: $€ 339$ thousand) to TS private assets GmbH and $€ 100$ thousand (previous year: $€ 120$ thousand) to Neufeldtneun GmbH \& Co. KG.
As in the previous year, receivables and other assets have a remaining term of less than one year. Trade receivables include individual valuation adjustments and a general provision for doubtful debts.
Capital contributions called but not paid include an amount of $€ 49$ thousand relating to the capital increase in the first half of the year. Payments in this amount were received shortly after the closing date for the interim financial statements.
Other assets mainly include inland revenue receivables of $€ 1,405$ thousand (previous year: $€ 1,405$ thousand). Other assets also include receivables from security deposits of $€ 439$ thousand (previous year: $€ 460$ thousand).
Accruals and deferred income include expenses incurred prior to 30 June 2024, insofar as they represent expenses relating to a specified period after that date.
Subscribed capital of $€ 16,781,252.00$ is divided into 16,781,252 no-par value bearer shares each with a notional stake of $€ 1.00$ in the share capital.
A capital increase at a price of $€ 6.95$ was carried out in the reporting year. A total of 1,100,000 no-par value bearer shares were issued. The new subscribed capital now amounts to $€ 16,781$ thousand (previous year: $€ 15,681$ thousand), while the capital reserve totals $€ 45,272$ thousand (previous year: $€$ 38,727).
The currency differences of $€ 165$ thousand (previous year: $€ 179$ thousand) arose from the translation of ABC New Media AG's equity from CHF into EUR.
The share of non-controlling interests in equity is $€-15$ thousand.
The net loss was $€ 13,614$ thousand as at 30 June 2024.
Other provisions are mainly related to obligations to employees, including holiday provisions ( $€ 1,122$ thousand; previous year $€ 1,214$ thousand), outstanding invoices ( $€ 404$ thousand; previous year $€ 522$ thousand), bonuses for the Management Board and managing directors ( $€ 251$ thousand; previous year $€ 206$ thousand), cost for financial statements and audit ( $€ 355$ thousand; previous year $€ 605$ thousand), and Supervisory Board remuneration ( $€ 162$ thousand; previous year $€ 141$ thousand).
Details of the residual terms and the collateralisation of the liabilities are provided in the schedule of liabilities.
| Type of liability | 30/6/2024 | 2023 | 30/6/2024 | 2023 | 30/6/2024 | 2023 | 30/6/2024 | 2023 |
|---|---|---|---|---|---|---|---|---|
| Bank loans and overdrafts | 4,046 | 4,258 | 4,267 | 6,188 | 0 | 0 | 8,313 | 10,446 |
| Advance payments received from customers | 0 | 60 | 0 | 0 | 0 | 0 | 0 | 60 |
| Trade payables | 1,947 | 3,852 | 0 | 0 | 0 | 0 | 1,947 | 3,852 |
| Other liabilities | 627 | 642 | 0 | 0 | 0 | 0 | 627 | 642 |
| VW customer base | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| of which taxes | 329 | 342 | 0 | 0 | 0 | 0 | 329 | 342 |
| Total | 6,620 | 8,812 | 4,267 | 6,188 | 0 | 0 | 10,887 | 15,000 |
€ 6,957 thousand of bank loans and overdrafts is secured by joint and several guarantees from the subsidiaries Markets Inside Media GmbH, ABC New Media AG, ARIVA.DE AG and Smartbroker AG. In addition, $€ 1,297$ is secured by joint and several guarantees/co-liability of the subsidiaries Markets Inside Media GmbH, ABC New Media AG and ARIVA.DE AG.
Accruals and deferred income includes accruals for subscription payments of $€ 77$ thousand (previous year: $€ 232$ thousand). $€ 740$ thousand (previous year: $€ 701$ thousand) is mainly due to accruals of advertising revenues in the Investor Relations segment, which were received as at 30 June 2024 but the advertising was not delivered until the period after.
Deferred tax liabilities result from the following circumstances and have developed as follows:
| In $€$ thousands | $30 / 6 / 2024$ | $31 / 12 / 2023$ | Change |
|---|---|---|---|
| Deferred tax assets arising from the disclosure of hidden reserves | 556 | 524 | 32 |
| Deferred tax assets from the capitalisation of internally generated intangible assets | 2,581 | 2,852 | -271 |
| Tax loss carryforwards | $-1,905$ | $-1,905$ | 0 |
| Total | 1,232 | 1,471 | -239 |
The valuation of the resulting deferred taxes is based on an average tax rate of $30 \%$.
For the calculation of the tax for Switzerland (ABC New Media AG), 17\% is used.
Other operating income of $€ 187$ thousand (previous year: $€ 386$ thousand) includes income from the reversal of provisions ( $€ 75$ thousand; previous year $€ 22$ thousand) and income from currency conversion ( $€ 30$ thousand; previous year $€ 195$ thousand).
Other operating income also includes income unrelated to the accounting period of $€ 6$ thousand (previous year: $€ 1$ thousand).
Other operating expenses of $€ 3,284$ thousand (previous year: $€ 3,811$ thousand) include administrative expenses such as rental and leasing costs of $€ 1,120$ thousand (previous year $€ 1,084$ thousand), costs for non-deductible input tax of $€ 584$ thousand (previous year $€ 323$ thousand), legal and consulting costs of $€ 349$ thousand (previous year $€ 890$ thousand), accounting and auditing costs of $€ 201$ thousand (previous year $€ 181$ thousand) as well as expenses for licenses of $€ 158$ thousand (previous year $€ 105$ thousand).
Other operating expenses include currency conversion expenses of $€ 42$ thousand (previous year: $€ 276$ thousand).
In addition, other operating expensesinclude expenses unrelated to the accounting period of $€ 12$ thousand (previous year: $€ 97$ thousand).
Smartbroker Holding AG has issued a letter of comfort covering the lease agreement of its subsidiary Smartbroker AG in the amount of $€$ 10,932 thousand. Of this, $€ 7,406$ thousand was still outstanding as of 30 June 2024. The risk of potentially having to cover the claim is considered low.
These obligations include:
| Smartbroker Group Financial obligations | 30/6/2024 | ||
|---|---|---|---|
| In € thousands | |||
| until | until 06/2025 | 1 to 5 years | $>5$ years |
| Totals leasing | 98 | 7 | 0 |
| Totals rent | 1,888 | 6,621 | 702 |
| Totals for maintenance and service contracts | 721 | 947 | 0 |
| Total financial obligations | 2,707 | 7,574 | 702 |
Other financial obligations of up to 1 year amounted to $€ 2,707$ thousand (previous year: $€ 1,863$ thousand), of 1 to 5 years $€ 7,574$ thousand (previous year: $€ 6,399$ thousand) and of more than 5 years $€ 702$ thousand (previous year: $€ 1,428$ thousand).
Rent consists mainly of the rent of the office building of ARIVA.DE AG in Kiel with a financial obligation of $€ 1,120$ thousand over the next five years and the rent for the office space for Smartbroker AG and Smartbroker Holding AG in Berlin Ritterstrasse with a total financial obligation of $€ 7,358$ thousand as per the lease agreement.
Both these items represent a greater financial burden, but are necessary especially in order to implement the Smartbroker project and to accommodate the associated additional personnel requirements. This increased risk is mitigated by sublease agreements to external companies for periods during which the office accommodation is not yet used for the Company's own employees.
In the year under review, any transactions with related parties were conducted at arm's length.
In 2020, Smartbroker Holding AG signed a partnership programme with Firstlead GmbH, Berlin. The main shareholder of Firstlead GmbH is Supervisory Board member Marcus Seidel. The contract agreed with Firstlead GmbH is in line with the customary conditions in the market.
Smartbroker Holding AG has reached an agreement with its subsidiaries Markets Inside Media GmbH, Leipzig, Ariva.de AG, Kiel and ABC New Media AG, Zurich (Switzerland) for the placement of advertising on the media outlets belonging to the subsidiaries. The remuneration paid to Smartbroker Holding AG is customary in the market in each case. Under the trust agreement with Smartbroker AG regarding the acquisition of VW's portfolio, Smartbroker Holding AG received a revenue share of $55 \%$ of the revenues generated with this customer base in the first half of 2024. As part of the cooperation agreement with Smartbroker AG regarding the Smartbroker project, Smartbroker Holding AG receives a 10\% share of revenue. Smartbroker Holding AG bears the costs for marketing and for the development of the new website. Contractual terms are at arm's length and customary in the market.
Average number of employees of the companies included in the notes to the consolidated financial statements:
| Overview of Group employees | 1 HY 2024 | 2023 |
|---|---|---|
| Smartbroker Holding AG | 54 | 79 |
| Ariva.de AG | 64 | 64 |
| Markets Inside Media GmbH | 9 | 11 |
| Smart Investor Media GmbH | 5 | 5 |
| Smartbroker AG | 129 | 95 |
| wallstreet:online Publishing GmbH | 4 | 7 |
| Total | $\mathbf{2 6 5}$ | $\mathbf{2 6 1}$ |
Cash and cash equivalents consist of the balance sheet items cash on hand and bank balances.
Cash flow from investing activities mainly includes the purchase of intangible assets totalling $€ 2,876$ thousand (previous year: $€ 4,399$ thousand) for the 'Smartbroker+' project. It also includes an amount of $€ 140$ thousand (previous year: $€ 583$ thousand) for the purchase of office furniture and other fixtures and fittings for the new office as well as technical equipment.
Cash flow from financing activities includes servicing of the loans taken out, where $€ 2,132$ thousand (previous year: $€ 2,132$ thousand) relates to repayment and $€ 107$ thousand (previous year: $€ 132$ thousand) to interest.
Smartbroker Holding AG
Management Board
Andre Kolbinger Oliver Haugk
Michael Bulgrin
Stefan Zmojda
| In $€$ thousands | 1/1/2024 | Carrying amount | |||
|---|---|---|---|---|---|
| Borrowing | Settlement | ||||
| Loans | 10,446 | 0 | $-2,133$ | 8,313 | 10,446 |
| Liabilities financial institutions (<1 yr) | 107 | 0 | $-54$ | 53 | 107 |
| Liabilities financial institutions (1-5 yrs) | 10 | 0 | $-3$ | 7 | 10 |
| Loan BVB 4.5 million | 1,275 | 0 | $-450$ | 825 | 1,275 |
| Loan DZ Bank 2.5 million | 755 | 0 | $-283$ | 472 | 755 |
| Loan DZ Bank 8 million | 5,049 | 0 | $-843$ | 4,206 | 5,049 |
| Loan BVB 5 million | 3,250 | 0 | $-500$ | 2,750 | 3,250 |

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