SMART PARKING LIMITED — AGM Information 2014

Nov 6, 2014

AGM Presentation November 2014

Paul Gillespie: CEO

Executive Summary

• Smart Parking (ASX: SPZ) is a world leader in the development and marketing of intelligent car parking solutions and parking management services
• SPZ runs two business divisions:
  • Parking Technology established in 2003, specialises in on-street and off-street technology and data transfer for parking space availability. Offices in Auckland, Melbourne and Birmingham (UK) and employs 27 people
  • Management Services UK based and specialises in managing car parks on behalf of retail customers, land owners and managing agents, currently operate over 1,100 car parking sites. Operational hub in Birmingham and employs 368 people.
• 2013/2014 has seen Smart Parking's technology proven through winning marquee contracts with Westminster (London), Camden (London), Bondi (Sydney) and Rotorua (New Zealand)
• Completed a capital raising of $12.1m (net of costs) in March 2014 to accelerate growth and invest in sales & marketing, operations professionals and expand R&D capability

Overview & Progress

• Completed Westminster City Council installation
• Implemented the 2020 Vision strategy
• New Sales People hired in tier 1 areas UK and Australia
• New high skilled operational professionals hired in New Zealand & UK
• R&D team expanded to increase capability and maintain competitive edge
• Restructure complete in UK & NZ teams relocated to Birmingham and Auckland
• Increased number of trial sites and opportunities throughout EMEA, AUS & NZ
• Increased recurring revenue by 53%

Technology Update

• 2020 Vision strategy implemented
• New sales people hired
• Expanding the number of trials in key areas
• Negotiating with 10 UK City Councils and Transportation authorities
• Milton Keynes and Camden council trials
• R&D team expanded
• Closed the Cambridge office and relocated the sales and finance teams to Auckland

Westminster Update

• Phase 1 delivered and providing 'real time' data
• Unique and challenging project, one of a kind
• Over 3,500 pieces of hardware installed on the streets of Westminster, all communicating with Smart Parking back office
• Phase 2 of 7,000 additional sensors planned for 2015
• RFID & resident permit trial for 2015

Westminster Images

Westminster Media Links

• http://recombu.com/cars/articles/news/westminster-council-to-solve-daily-parking-woeswith-parkright-app
• http://www.cbronline.com/news/5-uk-internet-of-things-transport-projects-4416598
• https://www.transportxtra.com/magazines/local\_transport\_today/news/?id=39560
• http://www.parking-net.com/parking-news/smart-parking-ltd/smartpark-real-time-bay-sensor
• http://www.localgov.co.uk/Infra-red-parking-sensors-set-to-transform-borough/37506
• http://www.telegraph.co.uk/news/uknews/road-and-rail-transport/11193768/Parking-sensorsto-end-drivers-parking-nightmare-in-Westminster.html
• https://www.youtube.com/watch?v=cHuXpPUiwbM

8

Project Map

Westminster City Council phase 1 & 2 map:

RFID – Tag Payment Portal

• Centralised account management
  • Update details
  • Update payments
  • Update alerts
  • Manage RFID tags
• Parking history (web and email)
• Payment history (web and email)
• Dashboard for account summary
• Login through social media Facebook/ LinkedIn
• Fully configurable design
• Future of parking…

	CITY OFMelbourne
Dashboard	My Account	Permits	$\sim$Payments	這businessPayment HistoryParking History
DashboardYour account at a glance.
	Account Balance	Payment details
	$53.50	Auto Top-up		Top up
Offers & AlertsThe City of Melbourne.	We've noticed your Credit Card is about to expire.	Don't let it slow you down, update your payment details today! Any questions, give us a shout.
Recent parking history				View all
RFID No.	Parking date	Time in	Duration (hrs)	Balance
1234	10/12/2013	10.05 pm	$50.00	$53.50
1234	08/02/2013	11:15 pm	$20.00	$10.00
1234	06/12/2013	9:15 pm	$30.00	$20300
1234	06/12/2013	8.23 pm	$50.00	$55.70
1234	06/12/2013	6.55 am	$30.00	$20300
Account optionsManage my occountCheck account balanceManage PermitsView Usage	Pay for parkingPro-poidMonthly invoicingAuto top-up		ContactFor further information onSmartparking please contactInfo@smartparking.com.au

Services Update

Management Services Update

• Challenging year with lot's of change
• New Strategy implemented
• New management team installed
• Closed the Perth (Scotland) office and relocated finance and operational team to Birmingham
• Number Plate Recognition camera installation continuing – further 25 site installations complete this year
• New business wins with Marks & Spencer & CBRE strengthen our retail and property division

Services - Key Account Update

Asda

• Signed contract extension for further two years
• New commercials agreed
• New Store Programme 13 opened already this year, another 2 due to open in November
• Keen to pursue further technology opportunities with us

Services - Key Account Update

Matalan

• Retained account through a tender exercise for a further 3 years
• 29 stores now under management with the addition of Enfield
• Technology roll out continuing in H1 & H2 FY2015

Services - New Business

In addition to new sites with existing customers we have signed a new contract with:

• M&S Marks & Spencer in Sevenoaks's, Kent
• First Smart Parking site with this retailer
• Providing all payment machines, ANPR technology, attendant service, enforcement and cash collection

Summary

Summary

• SPZ is a world leader in the development, installation and maintenance of intelligent car parking solutions for cities around the globe and Parking Management Services in the UK
• Financial results for the full year are encouraging for the technology business with new contracts and a growing recurring revenue line
• Financial results for the services business are below expectation but the SPZ Board and management team are focused on returning this business to profit with investment in people and technology
• SPZ's ability to deliver an 'end to end' technology and management solution under a strong brand is unique in the parking industry
• Technology and service is proven through winning marquee contracts with Westminster (London), Camden (London), Bondi (Sydney) and Rotorua (New Zealand), Asda, Matalan and M&S