SMART PARKING LIMITED — AGM Information 2013

Nov 7, 2013

AGM Presentation November 2013

Overview FY 12/ 13 Negatives

• FY 2012/13 was a difficult year with legacy issues and weaker results

• Long lead times for technology sales, up to 18 months to close deals

• Large number of legacy tax issues in UK parking management business

• One off DVLA (Driver Vehicle License Agency) database access issue resulting in lost revenue - $300k

• Legal disputes with vendor of UK parking management business

• Major senior management changes

• No coherent sales strategy or structure

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Overview FY 12/ 13 – Positives

• NEW sales team and structure

• NEW strategy

• NEW products including RFID

• NEW and growing sales pipeline

• NEW and successful marketing campaign launched

• NEW people & systems in place – ready for growth

• Retained and growing management services accounts: ASDA, Co-Op, Sainsbury

• Successful rebrand and web launch

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Business Objectives 2013

• Build the right team – right people in right places – complete

• Create sales focused environment in UK, NZ & Aus – complete

• Create distribution network – sell through distribution – on-going

• Sell more service - grow recurring revenue, data and maintenance – on-going

• Re-invent and build the CPT/ Smart Parking brand – complete

• Focus on V2 software development and continue to build solid desirable products – complete

• Invest in our people – communicate, understand and motivate – on-going

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Technology: Update

• Version 2 software complete and installed

• Version 2 sensor design complete and ready for install in Bondi and Westminster

• RFID near market ready

• Sector sales strategy starting to show results with wins in each target area

• Recurring revenue continues to grow with each new sale

• Technology sales pipeline now over $15m

• Resellers signed up in new markets

• New website, Blog and general marketing presence continues to grow

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Parking Management UK: Update

• Targeting new vertical markets including transport, government and health. Prospective clients include: Transport for London & Oxfordshire NHS Trust

• Developed direct management services sales pipeline (currently $6m)

• Additional enforcement technology continues to roll out

• Created a target driven sales environment

• Significant tenders being developed and quoted in focus vertical markets

• New lease sites being assessed

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Recent Business Wins

Technology:

• Waverley Council – Bondi Beach 883 bays, complete by December 24[th]

• Rotorua Council NZ – 1,500 bays will be complete by December 1[st]

• – now

• Westminster City Council phase 1 – 3,000 bays, complete by March 30[th] through standstill period and proceeding to contract

• Australian National University, car counting system, installed

• Auckland Airport guidance system, 300 bays installed and quoted for additional 700 bays

Parking Management:

• Edinburgh College enforcement management contract

• Co-op conversions and new sites – ANPR installations & managed services

• Hayes Matalan – ANPR installation and managed service

• Leyton Leisure – managed service contract

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Market Opportunity

Market opportunity - Technology

“The global market for smart parking systems in 2013 is expected to be worth $60.0 million. Navigant Research projects annual revenue will grow to $356.5 million by 2020, representing a compound annual growth rate (CAGR) of 29.0%. On a cumulative basis, the market will reach $1.6 billion between 2013 and 2020. During this period, the smart parking systems market will rapidly transition from the pilot stage to being an accepted technology for city management”.

(Source: Navigant Research)

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Market opportunity - Technology

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Market Opportunity: London

• Recent Westminster win, entry to the London market:

• London Parking Stats:

• In London alone there are 32 individual boroughs with 12 of them classed as inner city boroughs – Westminster being one of these

• There are 3 million on street parking spaces in London

• Over 400,000 are in the 12 inner boroughs

• Over 8 million people live in London with just under 3 million living in the 12 inner city boroughs

• London is one city – we believe the market opportunity to be large

• Single London solution for the Smart City?

RFID Update

RFID (Radio Frequency Identification)

• The intelligent RFID system can identify a specific driver or class of driver to a parking location and monitor and record parking details. This means that parking permit holders including residents, relevant employees and loading users can now be automatically and remotely monitored in real time.

• RFID allows fuss-free management of permit parking and Blue Badge parking, e-wallet interface encryption and cashless payment. It provides real-time flexibility, with the option of remotely managing dynamic tariffs and business rules by parking space and maximum .

• stay times

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RFID – where can I use it?

Applications and opportunity to use RFID with sensors:

• On street parking – park and walk, no payment required

• Interface with E-Tag

• Residents parking – RFID tag becomes the permit

• Disabled drivers tag – stops disabled parking bay abuse

• Hospital staff parking – Tag becomes the permit to park

• University's - Tag becomes the permit to park

• Office block parking – permit parking

• Anywhere that requires parking space to be managed efficiently

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