SLEEPZ AG — Share Issue/Capital Change 2008

Jul 8, 2008

News Details

Corporate | 8 July 2008 10:00

bmp AG: Successful closing of the third financing round for nugg.ad

bmp AG / Miscellaneous

Release of a Corporate News, transmitted by DGAP - a company of EquityStory
AG.
The issuer / publisher is solely responsible for the content of this announcement.

---

bmp AG: Successful closing of the third financing round for nugg.ad

Berlin, 08.07.2008

bmp AG (ISIN DE003304200) announces, that under their lead the third
financing round for nugg.ad AG, Berlin, has been successfully concluded.

European Founders Funds and VC Fonds Technologie participated in this round
together with existing investors bmp Media Investors and Media Ventures.
Once the financing round will have been implemented, the stake in the
company held by bmp Media Investors will then amount to 18.88%.

The conclusion of the financing round, in which numerous investors had
shown an interest, confirms - not only by accepting the company’s value -
the exceptional positioning of nugg.ad AG in the market for behavioral
targeting.

More than existing 15 clients, the first successful steps towards
internationalisation and, in among other things, taking of factual market
leadership in Poland mark the distinctive 'proof of concept'.

Not only is great importance attached to predictive behavioral targeting
for the marketing of portals and editorial services on the Internet, but it
is also considered a useful tool for the monetary valuation of social
networks.

Here, nugg.ad can score twice, because in addition to the possibly unique
prediction of future behavior nugg.ad also gives data protection the
highest priority.

Proven by the ULD certificate, as well as by putting anonymisation into
practice daily, nugg.ad offers the necessary anonymisation in particular to
social networks: Databases are separated from specific IP addresses.
However, the relevance of advertising to the individual is increased.
Hence, the financing round provides for the expansion of services in the
area of social networks, and additionally for the further development of
the customer base and the continued internationalisation.

Jens Spyrka, member of the Board of Directors of bmp Media Investors and
Chairman of the Supervisory Board of nugg.ad AG says, 'The already existing
exclusive customer base as well as the unique selling proposition
'predictions' together with the full protection of personal rights
guarantees the continuous success of the company and give hope for further
dynamic company growth, which has been additionally intensified by
extending the base of investors.

About nugg.ad:

nugg.ad AG, founded in 2006 by Frank Wagner, Stephan Noller and Klaus
Kögler, is the leading technological provider of predictive behavioral
targeting solutions for controlling of advertising in digital media.
nugg.ad enables advertisers, media agencies and marketers to significantly
increase the effectiveness of advertising by its delivery to more relevant
target groups.

The unique approach of predictive behavioural targeting allows the
enhancement of usage profiles through online surveys on demographics,
product interests and lifestyle in real time. For this, predictions
(statistic profiles) are used, which however do not contain user related
data. Thus, nugg .ad was awarded as the first targeting provider the data
protection seal of approval by the Unabhängige Landeszentrum für
Datenschutz, Schleswig-Holstein (ULD).

In 2008, nugg.ad has been awarded the 'Red Herring 100 Europe' and the
'European Seal of E-Excellence'. Since the end of 2006, bmp Media Investors
and other financial investors are holding shares in this company. Among the
customers of nugg.ad are SevenOne Interactive, GWP media-marketing,
Orangemedia, Hi-media, ARBOMedia, Interia and the Austrian Standard.

About bmp:

As an internationally operating private equity asset manager, bmp (ISIN
DE0003304200) invests its own resources into companies and, at the same
time, operates as a fund manager for fund of funds and as a private equity
advisor. bmp does not only support its portfolio companies with capital,
but also with 10 years of comprehensive know-how as a business developer.
With the experience from more than 80 own shareholdings, 14 stock market
flotations as well as more than 25 trade sales from the portfolio, bmp is
among the most competent venture capital companies in Germany and Poland.

bmp Media Investors AG & Co. KGaA is a thematically specialised venture
capital company under the management of bmp AG, which exclusively focuses
on shareholdings in the media, entertainment and marketing services
industries in Germany and Poland. In addition to nugg.ad AG, the current
portfolio of bmp Media Investors comprises the companies Brand New World
GmbH (Munich), gamigo AG (Hamburg), Nokaut Sp.z.o.o. (Gdynia), Shotgun
Pictures GmbH (Stuttgart), Greenhanger GmbH (Berlin), Republika Kobiet sp.
z o.o. (Warsaw) and Mando GmbH (Berlin).

For further information:

Corinna Riewe
Investor Relations
Email: criewe@bmp.com
Tel: 030-20 30 5-567
Fax: 030-20 30 5- 555

bmp AG, Schlüterstraße 38,10629 Berlin

Internet: www.bmp.com

This issue of Corporate News represents neither an offering nor a request
for the tendering of bids for the purchase of securities – particularly not
in the US and not in any countries or jurisdictions in which offers,
requests for the tendering of bids for purchases or for sales would not be
permitted without previous registration or approval in accordance with the
stipulations of the respectively applicable securities regulations.

This issue of Corporate News represents neither an offer for the sale of
individual proprietary shares nor a request for the submission of an offer
for the purchase of individual shares; it is intended solely for
information purposes.
08.07.2008 Financial News transmitted by DGAP

---

Language: English
Issuer: bmp AG
Schlüterstraße 38
10629 Berlin
Deutschland
Phone: +49 (0)30 20 305-0
Fax: +49 (0)30 20 305-532
E-mail: ir@bmp.com
Internet: www.bmp.com
ISIN: DE0003304200
WKN: 330420
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
in Berlin, Stuttgart, München, Hamburg, Düsseldorf; Foreign
Exchange(s) Warschau

End of News DGAP News-Service

---