SLEEPZ AG — M&A Activity 2007

Dec 11, 2007

News Details

Corporate | 11 December 2007 10:33

bmp AG: bmp and VC-Fonds Berlin finance mobile DailyME.TV

bmp AG / Miscellaneous

Release of a Corporate News, transmitted by DGAP - a company of EquityStory
AG.
The issuer / publisher is solely responsible for the content of this announcement.

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bmp AG: bmp and VC-Fonds Berlin finance mobile DailyME.TV

Berlin, December 11, 2007

bmp Media Investors AG & Co. KGaA, a 100% affiliate of bmp AG (ISIN
DE0003304200) and the VC-Fonds Berlin are taking a stake in Mobile TV
service provider.

Hardly any subject is as present in the current discussion as Mobile TV.
The market development for Mobile TV as well as for mobile marketing is
highly dynamic. DailyME.TV, currently going through its beta test, combines
decisive factors which promise a rapid market penetration.

All the users need is a normal multimedia mobile phone. Presently almost 30
Nokia mobile phones (mainly models from the E and N range) are supported,
the portation on further device platforms is planned resp. already being
developed. By end of April, with the finishing of the beta tests, also the
Windows mobile platform will be served and thus the technical coverage will
reach 6 million mobile phones.

Under the precondition of a UMTS data option, ideally a flat rate, or of a
more and more common access via WLAN spots, the player installation opens
the possibility to simply compose a personalised program out of content
partner offers and online available video podcasts. Whenever a mobile phone
has internet access, the program is continuously being updated without any
further action of the user. The play-back of the program, in contrary, does
not require internet access.

DailyME.TV thus fulfills the core prerequisites towards Mobile TV uniquely:
time sovereignty, selectivity and mobility.

The planned participation of the content owners and technical partners in
the turnover revenue and the low threshold of entry for the user underline
the high attractiveness of the business model. The product will be
refinanced via advertising revenue and premium service fees.

The MediaCast technology, for which the patent is pending, has been
developed since beginning of 2007 by the experienced Berlin founders team
around Michael Merz. DailyME.TV already saw its first successful show case
on the IFA fair, being supported by ARD and Nokia. Michael Merz is
convinced to be able to rapidly establish a large and satisfied DailyME.TV
user community hand in hand with the portation on further platforms and the
escalating increase of UMTS data flat rates and WLAN. Numerous content
owners have already decided to cooperate with this future-oriented product.

'Besides the possibility of an individual program composition, especially
the intelligent connection management and the automatic download in the
background has elated us', says Jens Spyrka, Board member of bmp Media
Investors. 'We see very good possibilities to achieve a high coverage,
which will also be supported by uploading possibilities on UGC portals and
the planned community functions.

Clemens Kabel, Senior Investment Manager at IBB Beteiligungsgesellschaft
(that manages the VC Fonds Berlin GmbH), is in particular convinced by the
business model in partnership which promises large support in the area of
content and user acquisition. Additionally, the high value added for the
user will account for broad acceptance of commercials.

Dirk Kraus, founder and Board member of YOC AG, which supports DailyME.TV
and has participated in the financing round as a business angel sees,
besides the high innovative character of the DailyME.TV solution, in
particular in the current backflow and the possibility of a precise
targeting interesting opportunities for the advertising industry.

The investors are taking a stake in mando.TV GmbH, the provider of
DailyME.TV. bmp Media Investors and VC-Fonds Berlin assume each just under
24%, yoc AG 2% - the majority of the company remains in the hands of the
founders team. The milestone-based financing allows for a continuous
expansion of the business operations until the achievement of the
break-even.

For further information about DailyME.TV, please visit:
www.DailyME.TV.

About mando.TV GmbH:
mando.TV GmbH with its mobile phone TV-platform DailyME.TV offers content
providers and advertisors easy access to the mobile phone of their target
groups. Thanks to the unique transmission technology (patent pending) on
the basis of the technologies on-hand today, an individual program can be
made available for mobile phone users 24 hours per day. The program is
composed of a large variety of formats of renowned content providers and
the whole multitude of video podcasts. The platform combines the
attractiveness of moving picture formats with the advantages of the
internet on currently available mobile phones. mando.TV GmbH was founded at
the beginning of 2007 and is based in Berlin.

About IBB Beteiligungsgesellschaft mbH:
IBB Beteiligungsgesellschaft mbH (www.ibb-bet.de) has managed the VC Fonds
Berlin since November 2004. The VC Fonds Berlin is the result of a mutual
initiative of the Investitionsbank Berlin (IBB) and the federal state of
Berlin and has partly been financed out of the means of the European Fund
for Regional Development (EFRE). Its purpose is the participation in Berlin
technology companies with growth potential which are operating in the key
technology sectors. Since 1997, the IBB Beteiligungsgesellschaft mbH has
made available in consortia with partners around € 400 million for Berlin
technology companies, out of which the IBB Beteiligungsgesellschaft mbH has
invested around € 50 million as a lead, co-lead, or co-investor.

About bmp AG:
As an internationally operating private equity asset manager, bmp (ISIN
DE0003304200) supplies advisory services in the area of direct investment
for third parties and own investment companies, such as bmp Media Investors
AG & Co. KGaA, upon investment in innovative growth companies, mainly from
Germany and Poland. Furthermore, in the area of fund investments, bmp
supports third parties in their investment in international private equity
funds.

The bmp Media Investors is focused on the areas of media, entertainment,
and marketing services, in which bmp AG has a broad track record. The
portfolio of bmp Media Investors comprises in total 8 companies.

For further information:

Corinna Riewe
Investor Relations

bmp AG, Schlüterstraße 38,10629 Berlin

Tel: +49 30 20 30 5-567
Fax: +49 30 20 30 5- 555

E-mail: criewe@bmp.com
Internet: www.bmp.com

This issue of Corporate News represents neither an offering nor a request
for the tendering of bids for the purchase of securities – particularly not
in the US and not in any countries or jurisdictions in which offers,
requests for the tendering of bids for purchases or for sales would not be
permitted without previous registration or approval in accordance with the
stipulations of the respectively applicable securities regulations.

This issue of Corporate News represents neither an offer for the sale of
individual proprietary shares nor a request for the submission of an offer
for the purchase of individual shares; it is intended solely for
information purposes.
11.12.2007 Financial News transmitted by DGAP

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Language: English
Issuer: bmp AG
Schlüterstraße 38
10629 Berlin
Deutschland
Phone: +49 (0)30 20 305-0
Fax: +49 (0)30 20 305-532
E-mail: ir@bmp.com
Internet: www.bmp.com
ISIN: DE0003304200
WKN: 330420
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
in Berlin, Stuttgart, München, Hamburg, Düsseldorf; Foreign
Exchange(s) Warschau

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