SLEEPZ AG — M&A Activity 2006

Nov 20, 2006

News Details

Corporate | 20 November 2006 10:00

bmp AG: bmp is participating in nugg.ad

Corporate news transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. —————————————————————————— bmp AG: bmp is participating in nugg.ad Berlin, 20. November 2006 bmp AG (ISIN DE0003304200) has acquired a 17.5% interest in nugg.ad AG of Berlin. nugg.ad, a Berlin-based media company that was founded in May 2006, is receiving growth capital for broad market entry from bmp AG and from IBB Beteiligungsgesellschaft mbH. Its founders, Frank Wagner, Stephan Noller and Stanford Professor Andreas Weigend, retain controlling ownership of the company. Co-investor is VC Fonds, which is managed by IBB Beteiligungsgesellschaft mbH in Berlin. nugg.ad concentrates its activities in what are referred to as ‘Targeting Technologies’, which make it possible for a Web site to channel appropriate advertising in real time to each of its individual visitors. nugg.ad is thus the first service provider in Europe to combine survey-supported marketing research with technical analysis of user behaviour. This results in ‘Predictive Targeting’, which leads to a demonstrable improvement in media campaign visibility and acceptance. This is of particular interest to advertisers and marketers in the consumer goods sector. United Internet and TNS Infratest are the first customers for the ten-member team of founders with headquarters in Berlin. The technology is currently being tested by a number of large marketing companies. ‘We are pleased with this new investment: Working together with a team of experienced founders and employees, we are once again tackling an extremely exciting subject with excellent prospects for success. nugg.ad offers at the same time not only relevance but also efficiency, both of which are maxims for current developments in the Internet,’ declared Jens Spyrka, the bmp AG Partner responsible for this new investment. This investment on the part of bmp takes place against a background of explosive increases in online media budgets. It is primarily brand-name marketers who are beginning to shift advertising budgets from analogue to digital media. The result: The turnover of the leading online marketers in Germany in the area of banners alone rose by 58 percent in the first three quarters of 2006. Even though Internet usage already accounts for 12 per cent of the entirety of media utilisation in Germany, only 5 percent of the budget is currently being directed to online efforts (Statistics: OVK). About bmp AG: As an internationally active company in the Private Equity Asset Manager, bmp invests its own funds directly into equity investment while at the same time acting as a Funds Manager for others. bmp provides its trade investments not only with capital but also with the advantages of ten years of comprehensive business development know-how. With the experience it has gained from more than 80 trade investments of its own, 11 Initial Public Offerings and more than 20 trade sales from its portfolio, bmp is numbered among the most competent venture capital companies in Germany and Poland. For further information: bmp AG Corinna Riewe Investor Relations E-mail: criewe@bmp.com Schlüterstraße 38 10629 Berlin Tel: 030-20 30 5-567 Fax: 030-20 30 55 55 Internet: www.bmp.com This issue of Corporate News represents neither an offering nor a request for the tendering of bids for the purchase of securities – particularly not in the US and not in any countries or jurisdictions in which offers, requests for the tendering of bids for purchases or for sales would not be permitted without previous registration or approval in accordance with the stipulations of the respectively applicable securities regulations. This issue of Corporate News represents neither an offer for the sale of individual proprietary shares nor a request for the submission of an offer for the purchase of individual shares; it is intended solely for information purposes. (c)DGAP 20.11.2006 ————————————————————————— Language: English Issuer: bmp AG Schlüterstraße 38 10629 Berlin Deutschland Phone: +49 (0)30 20 305-0 Fax: +49 (0)30 20 305-532 E-mail: ir@bmp.com WWW: www.bmp.com ISIN: DE0003304200 WKN: 330420 Indices: Listed: Amtlicher Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin-Bremen, Stuttgart, München, Hamburg, Düsseldorf; Foreign Exchange(s) Warschau End of News DGAP News-Service —————————————————————————