SLEEPZ AG — Capital/Financing Update 2009

Apr 1, 2009

News Details

Corporate | 1 April 2009 09:30

bmp AG: dailyme.tv – Second round of financing at mando.TV GmbH

bmp AG / Miscellaneous

Release of a Corporate News, transmitted by DGAP - a company of EquityStory
AG.
The issuer / publisher is solely responsible for the content of this announcement.

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bmp AG: dailyme.tv - Second round of financing at mando.TV GmbH

Berlin, 01.04.2009

bmp AG (ISIN DE0003304200) is announcing the successful closing of a second
financing round for its portfolio company mando.TV GmbH. bmp Media
Investors led the negotiations. The company will use the acquired capital
primarily to further increase the reach of its free mobile TV service
dailyme.tv.

Within this financing round ERP-Startfonds of KfW next to the current
investors bmp and VC Fonds Technologie (managed by IBB
Beteiligungsgesellschaft) invested into the company.

A second closing is planned for early summer this year.

Since March 2008 dailyme.tv offers its users the easiest possibility to
watch their favourite content anytime on their mobile phones, from well
known TV formats to popular video podcasts. Already today users can watch
mobile TV on more than 250 mobile phones free of charge. The latest
addition to the supported mobile platform is Google's Android. A version
for Apple's iPhone/iPod Touch line of products is in the final stage of
development and will complete dailyme.tv's presence on all relevant mobile
phone platforms.

In this context dailyme.tv acts as a content-aggregator and technical
distributor for Video and TV content on mobile phones. Content owners
benefit from a mobile distribution channel with revenue-share offering and
marketers can run targeted mobile-campaigns using innovative advertising
media tools.

Stefan Bielau, CEO of mando.TV GmbH, comments: 'In 2008 we managed to
deliver the 'proof-of-concept' for our dailyme.tv service. Now our
top-priority is to leverage our strong position regarding the large number
of supported mobile phone platforms and market the service to a broad
audience. We are very happy that we convinced the KfW, next to our current
investors, of the potential of our service and welcome them to our pool of
investors.'

Markus Corallo, Investment Manager at bmp Media Investors: 'Mobile internet
usage showed strong growth during the last months, but it will still take
some time until fast and reliable mobile internet access will be available
with blanket coverage. This young market in mind, easy-to-use services like
dailyme.tv that are specifically developed for the mobile usage of
information and entertainment have a great potential to be a driver for the
further development of mobile internet usage. At the same time dailyme.tv
offers content owners an interesting, additional distribution channel and
an opportunity to monetize their content on more screens. Marketers find an
interesting environment for targeted campaigns with small wastage.
Especially the support of mobile video ads as highly efficient
communication tool is a good base for further success.'

Clemens Kabel, Prokurist of IBB Beteiligungsgesellschaft: 'dailyme.tv's
most striking features are the ease-of-use and the visual quality in
everyday's usage. Similar to the BlackBerry principle for emails, the users
programme is refreshed automatically every time a low-cost connection is
available. Therefore users can consume their up-to-date video content in
great quality and without stuttering play-back even when there is no access
to the internet. This USP together with the growing success of smartphones
like Apple's iPhone, RIM's BlackBerry's and the Android phones, having
initiated dynamics in the usage of mobile services and its applications
that were not expected until recently, have convinced us of the dailyme.tv
service.'

About dailyme.tv:
dailyme.tv is a mobile TV service which mando.TV GmbH launched in March
2008 in Germany, Austria and Switzerland. With dailyme.tv users can compile
and use a custom TV program on their mobile phones (already more than 600
channels incl. ProSieben, Sat. 1, Sport1 TV, N24, Deutsche Welle, kabel
eins, MTV as well as popular web content such as Ehrensenf and MyVideo).
The program updates automatically as soon as an authorised data connection
becomes available (Wi-Fi, Bluetooth, HSDPA, EDGE, UMTS, Active Sync etc.).
dailyme.tv itself is a free of charge service as it is refinanced via
advertising. Users not having a flat rate or not using free WiFi etc. may
however have to pay data transmission costs.
For advertisers, the service offers a new, cutting-edge advertising
platform (mobile banners, video ads etc.). The service can already be used
on more than 250 different mobile phones and is technically available to
more than 11 million users in Germany, Austria and Switzerland. Alongside
its founders bmp Media Investors AG & Co. KGaA, VC Fonds Berlin GmbH, VC
Fonds Technologie Berlin GmbH, KfW and YOC AG are shareholders of mando.TV
GmbH.

About IBB Beteiligungsgesellschaft mbH:
IBB Beteiligungsgesellschaft mbH (www.ibb-bet.de) manages the VC Fonds
Berlin since November 2004 and the VC Fonds Technologie Berlin as well as
VC Fonds Kreativwirtschaft Berlin since December 2007. The three VC Fonds
Berlin are financed with funds of the Investitionsbank Berlin (IBB) and the
European Fund for Regional Development (EFRE), the latter being
administered by the federal state of Berlin. Since 1997, the IBB
Beteiligungsgesellschaft mbH has made available in consortia with partners
more than EUR 600 million to Berlin technology and creative companies, out
of
which the IBB Beteiligungsgesellschaft mbH has invested around EUR 77
million
as a lead, co-lead, or co-investor.

About bmp:
As an internationally operating private equity asset manager, bmp (ISIN
DE0003304200) invests its own resources into companies and, at the same
time, operates as a fund manager for fund of funds and as a private equity
advisor. bmp does not only support its portfolio companies with capital,
but also with 10 years of comprehensive know-how as a business developer.
With the experience of about 100 own shareholdings, 14 stock market
flotations as well as more than 25 trade sales from the portfolio, bmp is
among the most competent venture capital companies in Germany and Poland.
bmp Media Investors AG & Co. KGaA is a thematically specialised venture
capital company under the management of bmp AG, which exclusively focuses
on shareholdings in the media and marketing services industries in Germany
and Poland. Besides mando.TV GmbH these are nugg.ad AG (Berlin), K2
Internet SA (Warszawa), Brand New World GmbH (Munich), Nokaut
Sp.z.o.o.(Gdynia), Shotgun Pictures GmbH (Stuttgart), Greenhanger GmbH
(Berlin), Republika Kobiet sp. z o.o. (Warszawa), SklepyFirmowe.pl Sp. z
o.o.(Gdynia), Microshooting GmbH (Düsseldorf), Pomocni Sp. z o.o.
(Warszawa) and Motor Entertainment GmbH (Berlin).

For further information:

Corinna Riewe
Investor Relations
Email: criewe@bmp.com

bmp AG, Schlüterstraße 38, 10629 Berlin

Tel: +49-(0)30-20 30 5-567
Fax: +49-(0)30-20 30 5- 555

Internet: www.bmp.com

This issue of Corporate News represents neither an offering nor a request
for the tendering of bids for the purchase of securities - particularly not
in the US and not in any countries or jurisdictions in which offers,
requests for the tendering of bids for purchases or for sales would not be
permitted without previous registration or approval in accordance with the
stipulations of the respectively applicable securities regulations.

This issue of Corporate News represents neither an offer for the sale of
individual proprietary shares nor a request for the submission of an offer
for the purchase of individual shares; it is intended solely for
information purposes.
01.04.2009 Financial News transmitted by DGAP

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Language: English
Issuer: bmp AG
Schlüterstraße 38
10629 Berlin
Deutschland
Phone: +49 (0)30 20 305-0
Fax: +49 (0)30 20 305-532
E-mail: ir@bmp.com
Internet: www.bmp.com
ISIN: DE0003304200
WKN: 330420
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
in Berlin, Stuttgart, München, Hamburg, Düsseldorf; Foreign
Exchange(s) Warschau

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