SLEEPZ AG — Capital/Financing Update 2007

Sep 20, 2007

News Details

Corporate | 20 September 2007 11:00

bmp AG: Successful Conclusion of the Second Financing Round at nugg.ad

bmp AG / Miscellaneous

Release of a Corporate News, transmitted by DGAP - a company of EquityStory
AG.
The issuer / publisher is solely responsible for the content of this announcement.

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bmp AG: Successful Conclusion of the Second Financing Round at nugg.ad

Berlin,20.09.2007

The bmp AG (ISIN DE0003304200) informs that, 10 months after initial
investment by bmp, the second financing round under its management was
successfully concluded by nugg.ad AG, Berlin.

Apart from the first-round investors bmp Media Investors KGaA and VC Fonds
Berlin GmbH who expanded their investment, the Cologne Media Ventures GmbH
joined the circle of shareholders. The shareholding of bmp Media Investors
held in the company now amounts to 18.5% after implementation of the
financing round.

Also, the Board of Directors at nugg.ad was fortified, for which Mr. Dirk
Freytag, CEO of the manufacturer of AdServer technologies ADTECH AG, could
be won. Thus, for the next term, the Board of Directors is composed of Mr.
Dirk Freytag, Mr. Hartmut Scheffler, the Managing Director of TNS
Infratest, and Mr. Jens Spyrka, bmp, as chairman of the Board.

As sole solution on the market, the Predictive Behavioral Targeting of
nugg.ad considers also up-to-date survey and prognosis data besides the
clicking behaviour of web site seekers. On the basis of its products thus
leading in technology, nugg.ad plans to speed its growth beating the anyway
very dynamically growing market and the competition.

The company value accepted by the new partners within the financing round
confirms the excellent market position of Behavioural Targeting solutions
already fixed after about only one year of operational business activities.

Overmore, the potential of Behavioral Targeting increasingly convinces the
decision makers in the German advertising business. Thus nugg.ad already
today counts online marketing agents and advertising companies, such as
SevenOne Interactive (MyVideo.de, Lokalisten.de), Axel Springer
(autobild.de), MTV Networks (nick.de), HiMedia (FAZ.net), Unister
(preisvergleich.de), Tripple Internet Content Services, and the Austrian
standard among its customers.

Mr. Jens Spyrka, Board member of bmp Media Investors and responsible
partner of bmp AG: 'The already existing exclusive customer base and the
exclusivity feature 'Predictions' form the guarantor for the company's
further success and give way to hopes for a dynamic company growth. nugg.ad
is definitively among the most promising shareholdings of bmp Media
Investors.'

Innovations of the company will be presented at the OMD in Düsseldorf on
September 25 and 26. The nugg.ad booth is located in hall 10, H02.

About nugg.ad
nugg.ad AG is the leading technological provider of solutions for
behavioral targeting, which is used by advertisers, media agencies and ad
marketers to minimize wastage through untargeted advertising and to
increase the effectiveness of internet advertising. For classical
behavioral targeting, ad delivery depends upon the online content that the
user has previously called up. Thus different ads can be delivered to
different users in a targeted manner.

nugg.ad's unique predictive behavioral targeting allows complete profiles,
including demographics and interests, to be formed about all users starting
with the first click. The online usage data is enriched by nugg.ad through
online surveys on demographics, interests and lifestyle. This allows for
user profiles to be prepared in real time with all information relevant to
advertising, and for ads to be delivered precisely to the intended target
group. To make behavioral targeting possible on an even broader scale,
nugg.ad can on request also network various advertisers.

Berlin-based nugg.ad was founded in May 2006 by Stephan Noller, Frank
Wagner an Klaus Kögler. Since November 2006, the Berlin company bmp Media
Investors and the VC Fonds Berlin are holding shares of the company.

About bmp AG:
As an internationally operating private equity asset manager, bmp (ISIN
DE0003304200) invests own resources directly into company participations
and, at the same time, is engaged as a funds manager for funds of funds and
as a private equity advisor. To its shareholdings, bmp supplies not only
capital, but also 10 years of comprehensive know-how as a business
developer. With the experience from more than 80 own shareholdings, 13
initial public offers, as well as more than 25 trade sales from the
portfolio, bmp is among the most competent venture capital companies in
Germany and Poland.

About bmp Media Investors:
The bmp Media Investors is a thematically specialised venture capital
company under management of bmp, entering into shareholdings exclusively in
the area of media, entertainment, and marketing services in Germany and
Poland. Beside the nugg.ad AG, the present portfolio comprises the Brand
New World GmbH in Munich, the gamigo AG in Rheine, the Nokaut Sp.z.o.o. in
Gydingen, and the Shotgun Pictures GmbH in Stuttgart.

For further information:

bmp AG

Corinna Riewe
Investor Relations

Schlüterstraße 38
10629 Berlin
Tel: 030-20 30 5-567
Fax: 030-20 30 5- 555
E-mail: criewe@bmp.com
Internet: www.bmp.com

This issue of Corporate News represents neither an offering nor a request
for the tendering of bids for the purchase of securities – particularly not
in the US and not in any countries or jurisdictions in which offers,
requests for the tendering of bids for purchases or for sales would not be
permitted without previous registration or approval in accordance with the
stipulations of the respectively applicable securities regulations.

This issue of Corporate News represents neither an offer for the sale of
individual proprietary shares nor a request for the submission of an offer
for the purchase of individual shares; it is intended solely for
information purposes.
20.09.2007 Financial News transmitted by DGAP

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Language: English
Issuer: bmp AG
Schlüterstraße 38
10629 Berlin
Deutschland
Phone: +49 (0)30 20 305-0
Fax: +49 (0)30 20 305-532
E-mail: ir@bmp.com
Internet: www.bmp.com
ISIN: DE0003304200
WKN: 330420
Listed: Amtlicher Markt in Frankfurt (Prime Standard); Freiverkehr in
Berlin, Stuttgart, München, Hamburg, Düsseldorf; Foreign
Exchange(s) Warschau

End of News DGAP News-Service

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