Shoppers Stop Ltd — Investor Presentation 2021

Jul 29, 2021

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SEC/39/2021-22 July 29, 2021

	BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Fort, Mumbai 400 001. **Stock Code :532638 **	National Stock Exchange of India Limited Exchange Plaza, Bandra-Kurla Complex, Bandra (East), Mumbai 400 051. Stock Symbol : SHOPERSTOP

Dear Sir / Madam,

Sub.: Re-submission of Investor Presentation for quarter ended June 30, 2021 - Replacement of page nos. 18 and 25, due to totaling errors therein.

This is with reference to the submissions made by the Company today, vide its letter carrying reference no. SEC/36/2020-21. The same inter alia includes the Investor Presentation for the quarter ended June 30, 2021, which has totaling errors on Page 18 and Page 25.

We are vide this letter, accordingly submitting the revised Investor Presentation for the quarter ended June 30, 2021.

We regret for the inconvenience caused to the Stakeholders.

Kindly take this on record and oblige.

Thank you. Yours truly, For Shoppers Stop Limited

Digitally signed by Vijay Kumar Gupta DN: c=IN, o=Personal, title=4722, pseudonym=50da9cf758ac5a22309b7c5aafb5091c1736 Vijay Kumar 877311ccd700a9b4b11630000171, postalCode=400070, st=Maharashtra, serialNumber=ea97eedcebe495a8ab959d2f83633b1d5 45a65a3fc4edb11f5be94541cc7cc33, cn=Vijay Kumar Gupta Gupta Date: 2021.07.29 19:01:18 +05'30' Vijay Kumar Gupta Company Secretary & Compliance Officer

Encl: A/a

Shoppers Stop Ltd.

Registered & Service Office : Umang Tower, 5[th] Floor, Mindspace, Off. Link Road, Malad (W), Mumbai 400 064. T 022- 42497000 CIN : L51900MH1997PLC108798. Email : customercare@shoppersstop.com Website www.shoppersstop.com

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Performance Highlights Q1 FY22

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95%
EMPLOYEES ARE VACCINATED
&
READY TO SERVE
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2

FOCUSING ON ESSENTIALS

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CONTENTS
PERFORMANCE
ABOUT
OVERVIEW
US 2
1
STRATEGIC COMPANY
PILLARS FINANCIALS
3 4
WAY
FORWARD
5
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4

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244
S t o r e s
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7.8M 800+ F I R S T C I T I Z E N S B R A N D S

ABOUT US

14.2% Mix

17.8% Mix P R I VAT E B R A N D S E C O M

4.4 M S Q U A R E F E E T A R E A

47 C I T I E S

24 M+ WA L K - I N S i n Q 1

14.5K* TA L E N T P O O L

5

ABOUT US

244 Stores; 4.4M sq.ft.[*]

Store Count and Carpet Area (in Mns) 3.60 3.48 3.42

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260
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250

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240
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3.40 3.34 250 244

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230
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220
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3.20 211

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210
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200
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3.00 190
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Store count

Format Department store 83 Home Stop 11 Beauty Stores 127 Airport Doors 26

Q1FY20 Q1FY21 Q1FY22

*Chargeable Area

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OUR CUSTOMERS

Our Core Target Customers are upwardly mobile, middle to high income families, in the age group of 2535 years.

They are well informed about the latest fashion and beauty trends, key influencers and decision makers in their family’s shopping behaviour.

families form our Young tech-savvy secondary target across our group. They enjoy shopping Stores, App, Website and WhatsApp.

We have a fast-growing young customer base of 18-25 years age. These customers shop premium products with us, as they build their future dreams and careers.

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CONTENTS
PERFORMANCE
ABOUT
OVERVIEW
1 US 2
STRATEGIC COMPANY
PILLARS FINANCIALS
3 4
WAY
FORWARD
5
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PERFORMANCE OVERVIEW

• Recovery in sales is very encouraging

• Sales +306% vs Q1 FY21 (YoY) driven by higher footfalls

• Stores were operational for 28% of Q1

• As lockdown continues to ease across India from June 2[nd] half we observe:

• June – Overall recovery 49% Vs FY20

• Resurgence further improved in July with overall recovery of 71%

• Operational Cost Savings Vs FY20:Rs.140 Crs

• Net Debt Rs.98 Crs

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STRATEGIC PILLARS

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• Increase in First Citizens 26K

• Private Brand Growth +621 % Volume +96% (Share +620 bps)

• Omni+295% vs LY (4X Growth) Investment in Omni channel continues

• Beauty Growth +375% (Share +280bps)

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DIGITAL FOOTPRINT - STRONG GROWTH CONTINUES

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60
Digital Sales/Mix
21%
18%
40
16%
11%
1%
44 20
6% 18%
15 11
1% -
Q1FY20 Q1FY21 Q1FY22
Rs. in Crs.
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CONTENTS
PERFORMANCE
ABOUT
OVERVIEW
1 US 2
STRATEGIC COMPANY
PILLARS FINANCIALS
3 4
WAY
FORWARD
5
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FIRST CITIZEN

7.8M Members

Overall Sales Contribution

Contribution

: 72%

: Flat : 26K

ATV

Paid Enrollment

: Calls to engage with customers 4.1M

7 Marketing campaigns executed during the quarter

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PERSONAL SHOPPERS

• Extensive Tele-calling during lockdown generated 3% of Store sales

• 2.5x Average Ticket Size

• 16%+ Contribution

• Styling festivals at stores and Online

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PRIVATE & EXCLUSIVE BRANDS

Private Brand Sales/Mix

Contribution to Business 14.2%

 Private Brand Contribution to Apparel 21.6%

20.0%

14.2%

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40
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• Continues to outperform. Kidswear and Womenswear leading

15.0%

14.8%

35

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• Improved offerings and Sharp prices led to healthy volume growth of 96%

10.0%



• highest selling brand in women western wear

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5.0% -

Q1FY21

Q1FY22

• Launched – a range of Men’s Indian wear

• 90% Catalogue available on ECom

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BEAUTY BRANDS

Contribution to business % +280 bps vs LY 19.2

25.0%

20.0%

Beauty Sales/Mix

19.2%

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60
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50
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• Beauty recovered better than chain in Q1

• Fragrance and Makeup led the recovery

• Online Mix : 20% (+300 bps vs LY)

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40
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• Brand Launches in Fragrances – Kenneth Cole, Vince Camuto

15.0%

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30
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10.0%

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• Launched Private brand Arcelia – Products in Bath & Body , hair accessories and personal care categories

16.4%

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10

5.0% -

Q1FY21

Q1FY22

 Events and Activations

• Showstopper Beauty fest (24th June – 28th June)

• Armani Live session with Fiona Carolina

• 100 Micro Influencers &10 Mega Influencers

• Insta Live Makeover session by MAC / Loreal / Lakme

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CONTENTS
PERFORMANCE
ABOUT
OVERVIEW
1 US 2
STRATEGIC COMPANY
PILLARS FINANCIALS
3
[4] 5
WAY
FORWARD
5
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FINANCIALS Q1 FY22

Particulars	Non - GAAP	Non - GAAP	Financials	GAAP Financials	GAAP Financials	GAAP Financials
Rs. in Crs.	FY 22	FY21	Gr%	FY22	FY21	Gr%
Revenue	246	61	306%	225	60	277%
Other Income	3	3	24%	64	104	-38%
Total Revenue	249	64	294%	289	164	77%
Margin	72	10	586%	78	17	350%
Margin%	29%	17%		35%	29%
OperatingExp.	191	146	31%	141	120	17%
EBITDA	-116	-133	13%	1	2	-17%
Depreciation	35	47	-25%	88	100	-12%
Finance Cost	5	7	-27%	51	55	-8%
PBT	-156	-187	16%	-137	-153	10%

Adjustment in netprofit	GAAP adj
PBT(asper Non GAAP)	-156
Lease Rent (Non-GAAP) Finance costs Depreciation on ROU Assets Remeasurement of leases life Others	-54 45 51 -60 0
PBT(asper GAAP)	-137

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BALANCE SHEET

Particulars	Jun'21	Mar'21
Net worth Loan Fund	631 195	774 124
Total Liabilities	825	898
Fixed Assets + Lease Deposit Investments Inventory ROR Inventory Other Current Assets	730 111 288 569 456	762 196 284 565 456
Total Current Assets	1313	1304
Trade Creditors Trade Creditors ROR Others	329 569 431	352 565 429
Total Current Liability	1328	1346
Net Current Assets	-15	-42
Total Assets	825	917

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Net Cash Rs. in Crs Cash & Investments 96 Loan 195 Net Debt 98

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CASH FLOW

Particulars	Jun'21	Mar'21
Cash Profit from Operations (after tax) Changes in WorkingCapital	-115 17	-186 -59
Cashgenerated from Operations	-98	-245
Fixed Assets /Reduction in Capex Creditors	-12	-78
Cashgenerated from Operations	-110	-323
Redemption of Investments (Net)	47	69
Cash post Investing Activities	-62	-254
Right issues Proceeds(Net) Interest & Finance Cost Loan Repayment	0 -5 45	296 -28 26
Net Increase/(decrease)in Bank Balance	-23	40

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CONTENTS PERFORMANCE ABOUT OVERVIEW 1 US 2 STRATEGIC COMPANY PILLARS FINANCIALS 3[4] 5 WAY FORWARD 5 21

WAY FORWARD

General/ Customers

Product

Operations

	• Demand outlook looks positive, with continued decline of 2nd wave • Expect normalcy by late Q3 • Long Festive (Pujo and Diwali) would assist recovery • Customers – •Investment in advanced analytics and Martech, leading to better engagement •Leverage user content in member communication •Better engagement with First Citizen Black Customers through exclusive initiatives		• To Launch • Apparel –Exclusive online Brand (In.fuse) for Men, Women and Kids in Q2 • Beauty 50+brands in the next 3 months • Arcelia (Beauty Private Brand)Fragrance and Deodorants in Q2 and colour cosmetics in Q4 • Home - Galmaxy, Borosil, Vedas Homes and Vidivi. • Continued product innovation with focus on Athleisure and other category extensions		• Network Expansion & Evolution continues.Plan to Open 30+ Stores in the next 24 months • Launch Shoppers Stop Beauty premium stores • MakeBeauty Services more personal • Penetrate Tier 2 – 3 marketswith concise stores • Omni – • Rollout new Customer interface on App/Mobile. • Leverage Brands Partnership to build destination categories

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DISCLAIMER

Certain statements in this release concerning our future growth prospects are forward-looking statements within the meaning of applicable securities laws and regulations, and which involve number of risks and uncertainties, beyond the Control of the company, that could cause actual results to differ materially from those in such forward-looking statements The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding

Fluctuations in earnings, our ability to attract and retain highly skilled professionals, political instability, legal cost advantage, wage increases, our ability to attract and retain highly skilled professionals, political instability, legal restrictions on raising capital or acquiring companies outside India, and unauthorized use of our intellectual property and General economic conditions affecting our industry.

Shopper’s Stop Ltd. may, from time to time, make additional written and oral forward looking statements, including our reports to shareholders. The Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the company. The Company also expects the media to have access to all or parts of this release and the management’s commentaries and opinions thereon, based on which the media may wish to comment and/or report on the same. Such comments and/or reporting maybe made only after taking due clearance and approval from the Company’s authorized personnel. The Company does not take any responsibility for any interpretations/ views/ commentaries/reports which may be published or expressed by any media agency, without the prior authorization of the Company’s authorized personnel.

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ANNEXURE

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FINANCIALS Q1 FY22

Particulars	Non -GAAP Financials	Non -GAAP Financials	Non -GAAP Financials	GAAP Financials	GAAP Financials	GAAP Financials
Rs. inCrs.	FY22	FY21	Gr%	FY22	FY21	Gr%
Revenue	246	61	306%	225	60	277%
Other Income	3	3	24%	64	104	-38%
Total Revenue	249	64	294%	289	164	77%
Margin	72	10	586%	78	17	350%
Margin%	29%	17%		35%	29%
OperatingExp.	191	146	31%	141	120	17%
EBITDA	-116	-133	13%	1	2	-17%
Depreciation	35	47	-24%	88	100	-12%
Finance Cost	5	7	-27%	51	55	-8%
PBT	-156	-187	16%	-137	-153	10%
Exceptional Item/OCI	15	-23	165%	15	-23	165%
PBT(Aft. Excp & OCI)	-171	-164	-5%	-152	-130	-17%
Tax	-35	-38	10%	-35	-38	0.0%
PAT	-137	-125	-9%	-118	-92	-28%

Adjustment in netprofit	GAAP adj
PBT(asper Non – GAAP)	-156
Lease Rent(Non-GAAP)	-54
Finance costs	45
Depreciation on ROU Assets	51
Remeasurement of leases life	-60
Others	0
PBT( asper GAAP)	-137

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In case of any clarifications please contact on investor@shoppersstop.com

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