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SES-imagotag Earnings Release 2010

Aug 12, 2010

1660_iss_2010-08-12_10292dbc-7a7c-4142-a1c6-f21233deef69.pdf

Earnings Release

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January – June 2010 (H1) turnover

  • Declining sales : 20 930 K€
  • Slowdown of French sales
  • Sustained sharp increase of export sales
  • 330 stores installed (+3.4 %) in 17 countries, with 66 networks

Turnover:

In the second quarter 2010, Store Electronic Systems delivered a total of 222 new stores generating sales of 11 323 K€, a 30.3 % decline over 2009. This situation is a consequence of declining sales on the French market (-47 %); export sales exhibit strong growth for the same period (+108 %).

In France the end of the Auchan rollout continues to negatively impact sales, both in number and size of installed stores. Also, the overall slowdown of business witnessed in Q1 has continued throughout Q2 2010, in particular with franchised networks.

On foreign markets the Dansk Supermarked rollout has been initiated in Q2, further contributing to the sharp increase of export sales.

In K€ 2nd Quarter
2009
2nd Quarter
2010
% change
Turnover 16 242 11 323 -30.3 %
- of which France 14 473 7 650 -47.1 %
- of which export markets 1 769 3 673 +107.6 %

Over the first half of 2010, SES installed 330 stores against 319 during H1 2009 (+3%). Growth is remarkable on export markets, fuelled by the large number of orders in Italy. Recurring sales are increasing (+6 %), in spite of a difficult market environment.

H1 H1 % change
In K€ 2009 2010
Turnover 30 144 20 930 -30.6 %
- of which France 26 390 14 190 -46.2 %
- of which export markets 3 754 6 740 +79.6 %

First half results:

H1 results will be released August 26, 2010.

Sales Outlook:

On a "like for like basis", i.e. after neutralizing large rollouts as per Auchan or Dansk, new orders in H1 2010 are up 8.5 %, pointing to a slight improvement on the French market over the recent period without reaching the levels of 2009. It should also be noted that the Auchan rollout will progressively have less of a negative impact on H2 sales.

H2 2010 export sales will be positively impacted by the up and running Dansk rollout, the contribution of which was fairly marginal in H1. The Company will also continue to proactively target new markets, as it has in H1 with the signing of pilot stores in three new countries.

About Store Electronic Systems

Store Electronic Systems is the worldwide leader in Electronic Shelf Labelling systems (ESL) for large-scale food and nonfood retailers. The global market for this reliable, high value-added product offers strong potential, in its deployment phase at the

international level.

Store Electronic Systems is listed on the Compartment C of EuronextTM Paris. Mnémo: SESL

ISIN codes: FR0010282822 - Reuters: SESL.PA - Bloomberg: SESL.FP

www.ses-esl.com www.store-electronic-systems.com

YOUR CONTACTS

Michel Boyer François Berrubé Executive Vice President and C.F.O Marketing Director Tél. : 01 34 34 61 66 Tél. : 01 34 34 61 73 [email protected] [email protected]