ServiceNow, Inc. — Regulatory Filings 2012

Jun 29, 2012

As filed with the Securities and Exchange Commission on June 29, 2012

Registration No. 333-

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM S-8

REGISTRATION STATEMENT

UNDER

THE SECURITIES ACT OF 1933

SERVICENOW, INC.

(Exact name of registrant as specified in its charter)

Delaware	20-2056195
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

ServiceNow, Inc.

12225 El Camino Real, Suite 100

San Diego, California 92130

(Address, including zip code, and telephone number, including area code, of Registrant’s principal executive offices)

2005 Stock Plan

2012 Equity Incentive Plan

2012 Employee Stock Purchase Plan

(Full title of the plans)

Frank Slootman

President and Chief Executive Officer

ServiceNow, Inc.

12225 El Camino Real, Suite 100

San Diego, California 92130

(858) 720-0477

(Name, address, including zip code, and telephone number, including area code, of agent for service)

Please send copies of all communications to:

Gordon Davidson, Esq. Robert A. Freedman, Esq. Dawn H. Belt, Esq. Fenwick & West LLP 801 California Street Mountain View, California 94041 (650) 988-8500 Robert Specker, Esq. General Counsel ServiceNow, Inc. 12225 El Camino Real, Suite 100 San Diego, California 92130 (858) 720-0477

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	¨	Accelerated filer	¨
Non-accelerated filer	x (Do not check if a smaller reporting company)	Smaller reporting company	¨

CALCULATION OF REGISTRATION FEE

Title of Securities To Be Registered		Proposed Maximum Offering Price Per Share	Proposed Maximum Aggregate Offering Price	Amount of Registration Fee
Common Stock, $0.001 par value per share
-Outstanding under the 2005 Stock Plan (options)	37,460,758(2)	$ 3.80(3)	$ 142,350,881.00	$ 16,314.00
-Outstanding under the 2005 Stock Plan (RSUs)	1,030,644(4)	18.00(5)	18,551,592.00	2,127.00
-Outstanding under the 2012 Equity Incentive Plan (options)	693,310(6)	18.00(7)	12,479,580.00	1,431.00
-Outstanding under the 2012 Equity Incentive Plan (RSUs)	1,660(8)	18.00(9)	29,880.00	4.00
-To be issued under the 2012 Equity Incentive Plan	11,211,093(10)	18.00(11)	201,799,674.00	23,127.00
-To be issued under the 2012 Employee Stock Purchase Plan	5,000,000(12)	15.30(13)	76,500,000.00	8,767.00
TOTAL	55,397,465	N/A	$ 451,711,607.00	$ 51,770.00

(1) Pursuant to Rule 416(a) under the Securities Act of 1933, as amended (the “Securities Act”), this Registration Statement shall also cover any additional shares of the Registrant’s Common Stock that become issuable in respect of the securities identified in the above table by reason of any stock dividend, stock split, recapitalization or other similar transaction effected without the Registrant’s receipt of consideration which results in an increase in the number of the outstanding shares of the Registrant’s Common Stock.

(2) Represents shares of Registrant’s common stock reserved for issuance pursuant to stock options outstanding under the 2005 Stock Plan, as amended (the “2005 Stock Plan”), as of the date of this Registration Statement. Any such shares of common stock that are subject to awards under the 2005 Stock Plan which are forfeited, lapse unexercised or would otherwise have been returned to the share reserve under the 2005 Stock Plan will be available for issuance under the 2012 Equity Incentive Plan. See footnote 10 below.

(3) Estimated solely for the purpose of calculating the registration fee in accordance with Rule 457(h) under the Securities Act on the basis of the weighted average exercise price of $3.80 per share (rounded up to the nearest cent).

(4) Represents shares of Registrant’s common stock reserved for future issuance pursuant to restricted stock units outstanding under the 2005 Stock Plan. Any such shares of common stock that are subject to awards under the 2005 Stock Plan which are forfeited, lapse unexercised or would otherwise have been returned to the share reserve under the 2005 Stock Plan will be available for issuance under the 2012 Equity Incentive Plan. See footnote 10 below.

(5) Estimated solely for the purpose of calculating the registration fee in accordance with Rule 457(h) under the Securities Act and based upon the initial public offering price of the Registrant’s common stock set forth in the Registrant’s Registration Statement on Form S-1 (File No. 333-180486) declared effective on June 28, 2012 (the “Initial Public Offering Price”).

(6) Represents shares of Registrant’s common stock reserved for issuance pursuant to stock options outstanding under the 2012 Equity Incentive Plan as of the date of this Registration Statement.

(7) Estimated solely for the purpose of calculating the registration fee in accordance with Rule 457(h) under the Securities Act on the basis of the exercise price of $18.00 per share.

(8) Represents shares of Registrant’s common stock reserved for future issuance pursuant to restricted stock units outstanding under the 2012 Equity Incentive Plan.

(9) Estimated solely for the purpose of calculating the registration fee in accordance with Rule 457(h) under the Securities Act and based upon the Initial Public Offering Price.

(10) Shares of common stock reserved for issuance under the 2012 Equity Incentive Plan consist of (a) 8,905,030 shares of common stock reserved for issuance under the 2012 Equity Incentive Plan and (b) 2,306,063 shares of common stock previously reserved but unissued under the 2005 Stock Plan that are now available for issuance under the 2012 Equity Incentive Plan. To the extent outstanding awards under the 2005 Stock Plan are forfeited, lapse unexercised or would otherwise have been returned to the share reserve under the 2005 Stock Plan, the shares of common stock subject to such awards instead will be available for future issuance under the 2012 Equity Incentive Plan. See footnote 2 and footnote 4 above.

(11) Estimated solely for the purpose of calculating the registration fee in accordance with Rule 457(h) under the Securities Act and based upon the Initial Public Offering Price of the Registrant’s common stock.

(12) Represents shares of Registrant’s common stock reserved for future issuance under the Registrant’s 2012 Employee Stock Purchase Plan.

(13) Estimated solely for the purpose of calculating the registration fee in accordance with Rule 457(h) under the Securities Act and based upon the Initial Public Offering Price, multiplied by 85%. Pursuant to the Registrant’s 2012 Employee Stock Purchase Plan, the purchase price of a share is 85% of the fair market value of the Registrant’s common stock.

PART I

Information Required in the Section 10(a) Prospectus

The information called for by Part I of Form S-8 is omitted from this Registration Statement in accordance with Rule 428 of the Securities Act of 1933, as amended (the “Securities Act”) and the instructions to Form S-8. In accordance with the rules and regulations of the Securities and Exchange Commission (the “Commission”) and the instructions to Form S-8, such documents are not being filed with the Commission either as part of this Registration Statement or as prospectuses or prospectus supplements pursuant to Rule 424.

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PART II

Information Required in the Registration Statement

Item 3. Incorporation of Documents by Reference .

The following documents filed by the Registrant with the Commission pursuant to the Securities Act and the Securities Exchange Act of 1934, as amended (the “Exchange Act”) are incorporated herein by reference:

(a) the Registrant’s prospectus filed on June 28, 2012 pursuant to Rule 424(b) under the Securities Act relating to the Registration Statement on Form S-1, as amended (Registration No. 333-180486); and

(b) the description of the Registrant’s common stock contained in the Registrant’s Registration Statement on Form 8-A (Registration No. 001-35580) filed with the Commission on June 19, 2012 under Section 12(b) of the Exchange Act, including any amendments or reports filed for the purpose of updating such description.

All documents filed by the Registrant pursuant to Section 13(a), 13(c), 14 or 15(d) of the Exchange Act subsequent to the filing of this Registration Statement and prior to the filing of a post-effective amendment, which indicates that all securities offered hereby have been sold or which deregisters all securities then remaining unsold, shall be deemed to be incorporated by reference into this Registration Statement and to be a part hereof from the date of filing such documents, except as to specific sections of such documents as set forth therein. Any statement contained in a document incorporated or deemed to be incorporated by reference herein shall be deemed to be modified or superseded for purposes of this Registration Statement to the extent that a statement contained in any subsequently filed document, which also is deemed to be incorporated by reference herein, modifies or supersedes such statement.

Item 4. Description of Securities .

Not applicable.

Item 5. Interests of Named Experts and Counsel .

Not applicable.

Item 6. Indemnification of Directors and Officers .

Section 145 of the Delaware General Corporation Law authorizes a court to award or a corporation’s board of directors to grant indemnity to directors and officers under certain circumstances and subject to certain limitations. The terms of Section 145 of the Delaware General Corporation Law are sufficiently broad to permit indemnification under certain circumstances for liabilities, including reimbursement of expenses incurred, arising under the Securities Act.

As permitted by the Delaware General Corporation Law, the Registrant’s restated certificate of incorporation that will be in effect at the closing of the Registrant’s initial public offering contains provisions that eliminate the personal liability of its directors for monetary damages for any breach of fiduciary duties as a director, except liability for the following:

• any breach of the director’s duty of loyalty to the Registrant or its stockholders;

• acts or omissions not in good faith or that involve intentional misconduct or a knowing violation of law;

• under Section 174 of the Delaware General Corporation Law (regarding unlawful dividends and stock purchases); or

• any transaction from which the director derived an improper personal benefit.

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As permitted by the Delaware General Corporation Law, the Registrant’s restated bylaws that will be in effect at the closing of the Registrant’s initial public offering provide that:

• the Registrant is required to indemnify its directors and executive officers to the fullest extent permitted by the Delaware General Corporation Law, subject to very limited exceptions;

• the Registrant may indemnify its other employees and agents as set forth in the Delaware General Corporation Law;

• the Registrant is required to advance expenses, as incurred, to its directors and executive officers in connection with a legal proceeding to the fullest extent permitted by the Delaware General Corporation Law, subject to very limited exceptions; and

• the rights conferred in the restated bylaws are not exclusive.

The Registrant has entered into indemnification agreements with each of its current directors and executive officers to provide these directors and executive officers additional contractual assurances regarding the scope of the indemnification set forth in the Registrant’s restated certificate of incorporation and restated bylaws and to provide additional procedural protections. There is no pending litigation or proceeding involving a director or executive officer of the Registrant for which indemnification is sought. The indemnification provisions in the Registrant’s restated certificate of incorporation, restated bylaws and the indemnification agreements entered into between the Registrant and each of its directors and executive officers may be sufficiently broad to permit indemnification of the Registrant’s directors and executive officers for liabilities arising under the Securities Act.

The Registrant currently carries liability insurance for its directors and officers.

In addition, certain of the Registrant’s non-employee directors may, through their relationships with their employers, be insured and/or indemnified against certain liabilities incurred in their capacity as members of the Registrant’s board of directors.

See also the undertakings set out in response to Item 9 of this Registration Statement.

Item 7. Exemption from Registration Claimed .

Not applicable.

Item 8. Exhibits .

The following exhibits are filed herewith:

Exhibit Number	Exhibit Description	Incorporated by Reference — Form	File No.	Exhibit	Filing Date
4.1	Restated Certificate of Incorporation, as currently in effect.	S-1/A	333-180486	3.1	6/19/12
4.2	Restated Certificate of Incorporation to be effective upon closing of the Registrant’s public offering.	S-1/A	333-180486	3.2	5/4/12
4.3	Bylaws, as currently in effect.	S-1/A	333-180486	3.3	5/24/12
4.4	Restated Bylaws to be effective upon closing of the Registrant’s public offering.	S-1/A	333-180486	3.4	5/4/12
4.5	Form of Common Stock Certificate.	S-1/A	333-180486	4.1	5/4/12

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Exhibit Number	Exhibit Description	Incorporated by Reference — Form	File No.	Exhibit	Filing Date
5.1	Opinion of Fenwick & West LLP.				X
23.1	Consent of PricewaterhouseCoopers LLP, independent registered public accounting firm.				X
23.2	Consent of Fenwick & West LLP (included in Exhibit 5.1).				X
24.1	Power of Attorney (included on the signature page of this Registration Statement).				X
99.1	2005 Stock Plan and Forms of Stock Option Agreement and Restricted Stock Unit Agreement thereunder thereunder.	S-1	333-180486	10.2	3/30/12
99.2	2012 Equity Incentive Plan and Forms of Stock Option Award Agreement, Restricted Stock Agreement, Stock Appreciation Right Award Agreement and Restricted Stock Unit Award Agreement
thereunder.	S-1/A	333-180486	10.3	6/19/12
99.3	2012 Employee Stock Purchase Plan and Form of Subscription Agreement thereunder.	S-1/A	333-180486	10.4	6/19/12

Item 9. Undertakings .

A. The undersigned Registrant hereby undertakes:

(1) to file, during any period in which offers or sales are being made, a post-effective amendment to this Registration Statement:

(i) to include any prospectus required by Section 10(a)(3) of the Securities Act;

(ii) to reflect in the prospectus any facts or events arising after the effective date of the Registration Statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in this Registration Statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than a 20% change in the maximum aggregate offering price set forth in the “Calculation of Registration Fee” table in the effective Registration Statement; and

(iii) to include any material information with respect to the plan of distribution not previously disclosed in the Registration Statement or any material change to such information in the Registration Statement; provided, however, that clauses (1)(i) and (1)(ii) shall not apply if the information required to be included in a post-effective amendment by those clauses is contained in periodic reports filed with or furnished to the Commission by the Registrant pursuant to Section 13 or Section 15(d) of the Exchange Act that are incorporated by reference in this Registration Statement;

(2) that, for the purpose of determining any liability under the Securities Act, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof; and

(3) to remove from registration by means of a post-effective amendment any of the securities being registered that remain unsold at the termination of the offering.

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B. The undersigned Registrant hereby undertakes that, for purposes of determining any liability under the Securities Act, each filing of the Registrant’s annual report pursuant to Section 13(a) or Section 15(d) of the Exchange Act (and, where applicable, each filing of an employee benefit plan’s annual report pursuant to section 15(d) of the Securities Exchange Act of 1934) that is incorporated by reference into this Registration Statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.

C. Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling persons of the Registrant pursuant to the foregoing provisions, or otherwise, the Registrant has been advised that in the opinion of the Commission such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the Registrant of expenses incurred or paid by a director, officer or controlling person of the Registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered hereby, the Registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue.

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SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of San Diego, State of California, on this 29th of June, 2012.

ServiceNow, Inc.
By:	/s/ Frank Slootman
	Frank Slootman President and Chief Executive Officer

POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS , that each person whose signature appears below constitutes and appoints Frank Slootman and Michael P. Scarpelli, and each of them, as his true and lawful attorneys-in-fact and agents, each with the full power of substation, for him and in his name, place or stead, in any and all capacities, to sign any and all amendments to this registration statement (including post-effective amendments) to this Registration Statement on Form S-8, and to file the same, with all exhibits thereto and documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in and about the premises, as fully to all intents and purposes as he might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or their or his substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Act of 1933, as amended, this Registration Statement has been signed by the following persons on behalf of the Registrant in the capacities and on the dates indicated.

Signature	Title	Date
/s/ Frank Slootman Frank Slootman	President, Chief Executive Officer and Director (Principal Executive Officer)	June 29, 2012
/s/ Michael P. Scarpelli Michael P. Scarpelli	Chief Financial Officer (Principal Financial Officer and Principal Accounting
Officer)	June 29, 2012
/s/ Frederic B. Luddy Frederic B. Luddy	Chief Product Officer and Director	June 29, 2012
/s/ Paul V. Barber Paul V. Barber	Director	June 29, 2012
/s/ Ronald E.F. Codd Ronald E.F. Codd	Director	June 29, 2012

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/s/ Douglas M. Leone Douglas M. Leone	Director	June 29, 2012
/s/ Jeffrey A. Miller Jeffrey A. Miller	Director	June 29, 2012
/s/ Charles E. Noell, III Charles E. Noell, III	Director	June 29, 2012
/s/ William L. Strauss William L. Strauss	Director	June 29, 2012

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EXHIBIT INDEX

Exhibit Number	Exhibit Description	Incorporated by Reference — Form	File No.	Exhibit	Filing Date
4.1	Restated Certificate of Incorporation, as currently in effect.	S-1/A	333-180486	3.1	6/19/12
4.2	Restated Certificate of Incorporation to be effective upon closing of the Registrant’s public offering.	S-1/A	333-180486	3.2	5/4/12
4.3	Bylaws, as currently in effect.	S-1/A	333-180486	3.3	5/24/12
4.4	Restated Bylaws to be effective upon closing of the Registrant’s public offering.	S-1/A	333-180486	3.4	5/4/12
4.5	Form of Common Stock Certificate.	S-1/A	333-180486	4.1	5/4/12
5.1	Opinion of Fenwick & West LLP.				X
23.1	Consent of PricewaterhouseCoopers LLP, independent registered public accounting firm.				X
23.2	Consent of Fenwick & West LLP (included in Exhibit 5.1).				X
24.1	Power of Attorney (included on the signature page of this Registration Statement).				X
99.1	2005 Stock Plan and Forms of Stock Option Agreement and Restricted Stock Unit Agreement thereunder thereunder.	S-1	333-180486	10.2	3/30/12
99.2	2012 Equity Incentive Plan and Forms of Stock Option Award Agreement, Restricted Stock Agreement, Stock Appreciation Right Award Agreement and Restricted Stock Unit Award Agreement
thereunder.	S-1/A	333-180486	10.3	6/19/12
99.3	2012 Employee Stock Purchase Plan and Form of Subscription Agreement thereunder.	S-1/A	333-180486	10.4	6/19/12