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ServiceNow, Inc. — Director's Dealing 2025
Aug 11, 2025
29788_dirs_2025-08-11_028042f3-ac1a-4b12-8486-e0e38f7e9a77.zip
Director's Dealing
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SEC Form 4 — Statement of Changes in Beneficial Ownership
Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2025-08-07
Reporting Person: Fipps Paul (President, Global Customer Ops)
Non-Derivative Transactions
| Date | Security | Code | Shares | Price | A/D | Holdings After | Ownership |
|---|---|---|---|---|---|---|---|
| 2025-08-07 | Common Stock | M | 309 | — | Acquired | 810 | Direct |
| 2025-08-07 | Common Stock | F | 124 | $874.12 | Disposed | 686 | Direct |
| 2025-08-07 | Common Stock | M | 309 | — | Acquired | 995 | Direct |
| 2025-08-07 | Common Stock | F | 124 | $874.12 | Disposed | 871 | Direct |
| 2025-08-07 | Common Stock | M | 136 | — | Acquired | 1007 | Direct |
| 2025-08-07 | Common Stock | F | 55 | $874.12 | Disposed | 952 | Direct |
| 2025-08-07 | Common Stock | M | 33 | — | Acquired | 985 | Direct |
| 2025-08-07 | Common Stock | F | 14 | $874.12 | Disposed | 971 | Direct |
| 2025-08-07 | Common Stock | M | 33 | — | Acquired | 1004 | Direct |
| 2025-08-07 | Common Stock | F | 14 | $874.12 | Disposed | 990 | Direct |
| 2025-08-07 | Common Stock | M | 14 | — | Acquired | 1004 | Direct |
| 2025-08-07 | Common Stock | F | 6 | $874.12 | Disposed | 998 | Direct |
Derivative Transactions
| Date | Security | Exercise Price | Code | Shares | A/D | Expiration | Underlying | Ownership |
|---|---|---|---|---|---|---|---|---|
| 2025-08-07 | Restricted Stock Units | $ | M | 309 | Disposed | Common Stock (309) | Direct | |
| 2025-08-07 | Restricted Stock Units | $ | M | 309 | Disposed | Common Stock (309) | Direct | |
| 2025-08-07 | Restricted Stock Units | $ | M | 136 | Disposed | Common Stock (136) | Direct | |
| 2025-08-07 | Restricted Stock Units | $ | M | 33 | Disposed | Common Stock (33) | Direct | |
| 2025-08-07 | Restricted Stock Units | $ | M | 33 | Disposed | Common Stock (33) | Direct | |
| 2025-08-07 | Restricted Stock Units | $ | M | 14 | Disposed | Common Stock (14) | Direct |
Footnotes
F1: Includes 6 shares acquired under the Issuer's Employee Stock Purchase Plan on July 31, 2025.
F2: Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
F3: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
F4: 30% of the shares subject to the restricted stock units vested on February 7, 2025, 15% of the shares subject to the restricted stock units vested on August 7, 2025. 15% of the shares subject to the restricted stock units will vest on February 7, 2026, and 20% of the shares subject to the restricted stock units will vest on each of August 7, 2026, and February 7, 2027, subject to the reporting person's continued service to the Issuer on each vesting date.
F5: Acquired upon achievement of certain performance criteria pursuant to the performance-based restricted stock units granted February 15, 2024 under the Issuer's 2021 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2024 until December 31, 2024, with achievement of the applicable performance criteria subject to determination by the Issuer's Compensation Committee. This determination was obtained on February 4, 2025.
F6: The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 7, 2024, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
F7: The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on November 7, 2024, and subject to the Reporting Person's continued service to the Issuer on each vesting date.