ServiceNow, Inc. — Director's Dealing 2021

Sep 9, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2021-09-07

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-08-16	Common Stock	G	6482	—	Disposed	291001	Indirect
2021-09-07	Common Stock	S	328	$660.6854	Disposed	290673	Indirect
2021-09-07	Common Stock	S	3627	$661.7334	Disposed	287046	Indirect
2021-09-07	Common Stock	S	1398	$662.6752	Disposed	285648	Indirect
2021-09-07	Common Stock	S	1130	$663.634	Disposed	284518	Indirect
2021-09-07	Common Stock	S	258	$664.7514	Disposed	284260	Indirect
2021-09-07	Common Stock	S	721	$665.8004	Disposed	283539	Indirect
2021-09-07	Common Stock	S	1001	$666.8669	Disposed	282538	Indirect
2021-09-07	Common Stock	S	2206	$667.7386	Disposed	280332	Indirect
2021-09-07	Common Stock	S	1203	$668.9442	Disposed	279129	Indirect
2021-09-07	Common Stock	S	759	$669.802	Disposed	278370	Indirect
2021-09-07	Common Stock	S	141	$670.4652	Disposed	278229	Indirect
2021-09-07	Common Stock	S	100	$671.345	Disposed	278129	Indirect
2021-09-07	Common Stock	S	680	$673.6529	Disposed	277449	Indirect
2021-09-07	Common Stock	S	631	$674.7668	Disposed	276818	Indirect
2021-09-07	Common Stock	S	282	$675.9751	Disposed	276536	Indirect
2021-09-07	Common Stock	S	535	$678.5951	Disposed	276001	Indirect
2021-09-07	Common Stock	S	323	$661.7878	Disposed	42877	Indirect
2021-09-07	Common Stock	S	264	$662.6731	Disposed	42613	Indirect
2021-09-07	Common Stock	S	73	$664.1558	Disposed	42540	Indirect
2021-09-07	Common Stock	S	59	$665.325	Disposed	42481	Indirect
2021-09-07	Common Stock	S	241	$666.8487	Disposed	42240	Indirect
2021-09-07	Common Stock	S	133	$667.8924	Disposed	42107	Indirect
2021-09-07	Common Stock	S	37	$669.0043	Disposed	42070	Indirect
2021-09-07	Common Stock	S	145	$670.1733	Disposed	41925	Indirect
2021-09-07	Common Stock	S	5	$671.01	Disposed	41920	Indirect
2021-09-07	Common Stock	S	166	$673.5004	Disposed	41754	Indirect
2021-09-07	Common Stock	S	25	$677.8876	Disposed	41729	Indirect
2021-09-07	Common Stock	S	29	$678.63	Disposed	41700	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	707	Direct

Footnotes

F1: Represents shares donated to charity by the reporting person.

F2: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (2).

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $660.22 to $661.075 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $661.23 to $662.21 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $662.235 to $663.22 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $663.23 to $664.08 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $664.27 to $665.1975 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $665.27 to $666.255 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $666.275 to $667.255 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $667.285 to $668.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $668.305 to $669.29 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $669.305 to $670.26 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $670.35 to $671.085 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $673.31 to $674.215 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $674.585 to $675.50 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $675.975 to $676.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $678.46 to $678.99 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F19: Represents the weighted average sales price per share. The shares sold at prices ranging from $661.23 to $662.205 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F20: Represents the weighted average sales price per share. The shares sold at prices ranging from $662.34 to $662.90 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F21: Represents the weighted average sales price per share. The shares sold at prices ranging from $664.14 to $664.67 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F22: Represents the weighted average sales price per share. The shares sold at prices ranging from $666.32 to $667.015 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F23: Represents the weighted average sales price per share. The shares sold at prices ranging from $667.505 to $668.15 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F24: Represents the weighted average sales price per share. The shares sold at prices ranging from $668.72 to $669.295 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F25: Represents the weighted average sales price per share. The shares sold at prices ranging from $669.855 to $670.655 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F26: Represents the weighted average sales price per share. The shares sold at prices ranging from $670.875 to $671.10 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F27: Represents the weighted average sales price per share. The shares sold at prices ranging from $673.33 to $674.08 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F28: Represents the weighted average sales price per share. The shares sold at prices ranging from $677.59 to $677.90 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.