ServiceNow, Inc. — Director's Dealing 2021

Feb 2, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2021-01-29

Reporting Person: McDermott William R (Director, President & CEO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-01-29	Common Stock	S	300	$530.1167	Disposed	12381	Direct
2021-01-29	Common Stock	S	400	$531.3225	Disposed	11981	Direct
2021-01-29	Common Stock	S	600	$532.2867	Disposed	11381	Direct
2021-01-29	Common Stock	S	1105	$533.8721	Disposed	10276	Direct
2021-01-29	Common Stock	S	1300	$534.9693	Disposed	8976	Direct
2021-01-29	Common Stock	S	1400	$536.4875	Disposed	7576	Direct
2021-01-29	Common Stock	S	900	$537.4144	Disposed	6676	Direct
2021-01-29	Common Stock	S	925	$538.6343	Disposed	5751	Direct
2021-01-29	Common Stock	S	900	$539.4911	Disposed	4851	Direct
2021-01-29	Common Stock	S	1100	$540.6771	Disposed	3751	Direct
2021-01-29	Common Stock	S	900	$541.85	Disposed	2851	Direct
2021-01-29	Common Stock	S	400	$542.955	Disposed	2451	Direct
2021-01-29	Common Stock	S	1015	$543.9231	Disposed	1436	Direct
2021-01-29	Common Stock	S	936	$545.0296	Disposed	500	Direct
2021-01-29	Common Stock	S	400	$545.8325	Disposed	100	Direct
2021-01-29	Common Stock	S	100	$550	Disposed	0	Direct
2021-01-29	Common Stock	M	32129	$266.31	Acquired	32129	Direct
2021-01-29	Common Stock	S	800	$530.4863	Disposed	31329	Direct
2021-01-29	Common Stock	S	1910	$531.7395	Disposed	29419	Direct
2021-01-29	Common Stock	S	1000	$532.76	Disposed	28419	Direct
2021-01-29	Common Stock	S	2318	$533.9565	Disposed	26101	Direct
2021-01-29	Common Stock	S	2245	$535.006	Disposed	23856	Direct
2021-01-29	Common Stock	S	3592	$536.2579	Disposed	20264	Direct
2021-01-29	Common Stock	S	2601	$536.8793	Disposed	17663	Direct
2021-01-29	Common Stock	S	2000	$538.1775	Disposed	15663	Direct
2021-01-29	Common Stock	S	1934	$539.2277	Disposed	13729	Direct
2021-01-29	Common Stock	S	2400	$540.1238	Disposed	11329	Direct
2021-01-29	Common Stock	S	2400	$541.231	Disposed	8929	Direct
2021-01-29	Common Stock	S	1746	$542.2602	Disposed	7183	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-01-29	Employee Stock Option (Right to Buy)	$266.31	M	32129	Disposed	2029-11-18	Common Stock (32129.0)	Direct

Footnotes

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $529.74 to $530.69 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $530.89 to $531.62 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $532.00 to $532.91 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $533.23 to $534.14 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $534.30 to $535.29 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $535.91 to $536.77 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $536.93 to $537.87 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $538.11 to $539.04 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $539.19 to $540.13 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $540.35 to $541.315 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $541.37 to $542.335 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $542.55 to $543.36 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $543.555 to $544.29 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $544.60 to $545.48 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $545.70 to $546.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $529.92 to $530.80 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F19: Represents the weighted average sales price per share. The shares sold at prices ranging from $531.25 to $532.19 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F20: Represents the weighted average sales price per share. The shares sold at prices ranging from $532.30 to $533.07 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F21: Represents the weighted average sales price per share. The shares sold at prices ranging from $533.49 to $534.45 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F22: Represents the weighted average sales price per share. The shares sold at prices ranging from $534.52 to $535.41 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F23: Represents the weighted average sales price per share. The shares sold at prices ranging from $535.63 to $536.61 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F24: Represents the weighted average sales price per share. The shares sold at prices ranging from $536.63 to $537.58 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F25: Represents the weighted average sales price per share. The shares sold at prices ranging from $537.69 to $538.65 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F26: Represents the weighted average sales price per share. The shares sold at prices ranging from $538.70 to $539.665 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F27: Represents the weighted average sales price per share. The shares sold at prices ranging from $539.71 to $540.68 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F28: Represents the weighted average sales price per share. The shares sold at prices ranging from $540.89 to $541.84 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F29: Represents the weighted average sales price per share. The shares sold at prices ranging from $541.955 to $542.81 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F30: Subject to the Issuer's common stock reaching certain specified average closing prices for the 20 business day period ending on the trading day immediately prior to each vesting date, the shares subject to the option vest as to one-fifth (1/5) of the total shares on November 15, 2020 and thereafter shall vest as to one-sixtieth (1/60) of the total number of shares in 48 equal monthly installments beginning on December 15,2020, subject to the continued employment of the Reporting Person on each vesting date. For additional details about vesting conditions, please refer to the employment agreement between the Issuer and the Reporting Person.