ServiceNow, Inc. — Director's Dealing 2021

Mar 9, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2021-03-08

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-03-08	Common Stock	S	444	$463.9123	Disposed	387039	Indirect
2021-03-08	Common Stock	S	1224	$464.8765	Disposed	385815	Indirect
2021-03-08	Common Stock	S	645	$465.7108	Disposed	385170	Indirect
2021-03-08	Common Stock	S	772	$466.7044	Disposed	384398	Indirect
2021-03-08	Common Stock	S	235	$468.0606	Disposed	384163	Indirect
2021-03-08	Common Stock	S	109	$468.80	Disposed	384054	Indirect
2021-03-08	Common Stock	S	353	$470.2429	Disposed	383701	Indirect
2021-03-08	Common Stock	S	537	$471.741	Disposed	383164	Indirect
2021-03-08	Common Stock	S	585	$472.9461	Disposed	382579	Indirect
2021-03-08	Common Stock	S	118	$474	Disposed	382461	Indirect
2021-03-08	Common Stock	S	104	$475.12	Disposed	382357	Indirect
2021-03-08	Common Stock	S	111	$477.23	Disposed	382246	Indirect
2021-03-08	Common Stock	S	462	$479.3664	Disposed	381784	Indirect
2021-03-08	Common Stock	S	952	$480.6139	Disposed	380832	Indirect
2021-03-08	Common Stock	S	968	$481.5895	Disposed	379864	Indirect
2021-03-08	Common Stock	S	1482	$482.6187	Disposed	378382	Indirect
2021-03-08	Common Stock	S	1357	$483.755	Disposed	377025	Indirect
2021-03-08	Common Stock	S	727	$484.9317	Disposed	376298	Indirect
2021-03-08	Common Stock	S	1275	$486.1009	Disposed	375023	Indirect
2021-03-08	Common Stock	S	1003	$487.4416	Disposed	374020	Indirect
2021-03-08	Common Stock	S	617	$488.9262	Disposed	373403	Indirect
2021-03-08	Common Stock	S	306	$489.6967	Disposed	373097	Indirect
2021-03-08	Common Stock	S	500	$490.7414	Disposed	372597	Indirect
2021-03-08	Common Stock	S	114	$493.03	Disposed	372483	Indirect
2021-03-08	Common Stock	S	98	$463.9813	Disposed	52102	Indirect
2021-03-08	Common Stock	S	122	$464.9795	Disposed	51980	Indirect
2021-03-08	Common Stock	S	75	$466.84	Disposed	51905	Indirect
2021-03-08	Common Stock	S	72	$468.55	Disposed	51833	Indirect
2021-03-08	Common Stock	S	164	$473.7007	Disposed	51669	Indirect
2021-03-08	Common Stock	S	159	$480.6264	Disposed	51510	Indirect

Footnotes

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $463.23 to $464.20 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $464.35 to $465.26 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $465.44 to $465.90 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $466.49 to $467.09 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $467.63 to $468.55 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $470.11 to $470.30 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $471.37 to $472.065 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $472.43 to $473.40 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $478.92 to $479.73 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $480.11 to $480.81 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $481.12 to $482.06 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $482.26 to $483.15 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $483.35 to $484.22 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $484.405 to $485.29 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $485.66 to $486.64 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $486.89 to $487.80 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F19: Represents the weighted average sales price per share. The shares sold at prices ranging from $488.14 to $489.12 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F20: Represents the weighted average sales price per share. The shares sold at prices ranging from $489.26 to $490.05 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F21: Represents the weighted average sales price per share. The shares sold at prices ranging from $490.64 to $490.78 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F22: Represents the weighted average sales price per share. The shares sold at prices ranging from $463.36 to $464.01 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F23: Represents the weighted average sales price per share. The shares sold at prices ranging from $464.38 to $465.19 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F24: Represents the weighted average sales price per share. The shares sold at prices ranging from $473.53 to $473.88 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F25: Represents the weighted average sales price per share. The shares sold at prices ranging from $480.075 to $481.06 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.