ServiceNow, Inc. — Director's Dealing 2021

May 11, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2021-05-07

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-05-07	Common Stock	S	733	$475.3019	Disposed	356750	Indirect
2021-05-07	Common Stock	S	678	$476.6416	Disposed	356072	Indirect
2021-05-07	Common Stock	S	455	$477.8149	Disposed	355617	Indirect
2021-05-07	Common Stock	S	703	$479.4545	Disposed	354914	Indirect
2021-05-07	Common Stock	S	272	$480.0851	Disposed	354642	Indirect
2021-05-07	Common Stock	S	998	$481.619	Disposed	353644	Indirect
2021-05-07	Common Stock	S	1558	$482.6319	Disposed	352086	Indirect
2021-05-07	Common Stock	S	1895	$483.7566	Disposed	350191	Indirect
2021-05-07	Common Stock	S	215	$484.3691	Disposed	349976	Indirect
2021-05-07	Common Stock	S	404	$485.7363	Disposed	349572	Indirect
2021-05-07	Common Stock	S	298	$486.9118	Disposed	349274	Indirect
2021-05-07	Common Stock	S	1436	$488.2341	Disposed	347838	Indirect
2021-05-07	Common Stock	S	1694	$489.319	Disposed	346144	Indirect
2021-05-07	Common Stock	S	1218	$490.5873	Disposed	344926	Indirect
2021-05-07	Common Stock	S	1371	$491.6526	Disposed	343555	Indirect
2021-05-07	Common Stock	S	740	$492.2812	Disposed	342815	Indirect
2021-05-07	Common Stock	S	332	$493.40	Disposed	342483	Indirect
2021-05-07	Common Stock	S	88	$475.49	Disposed	49112	Indirect
2021-05-07	Common Stock	S	69	$477.8207	Disposed	49043	Indirect
2021-05-07	Common Stock	S	99	$479.2491	Disposed	48944	Indirect
2021-05-07	Common Stock	S	12	$479.9263	Disposed	48932	Indirect
2021-05-07	Common Stock	S	176	$481.6337	Disposed	48756	Indirect
2021-05-07	Common Stock	S	89	$482.08	Disposed	48667	Indirect
2021-05-07	Common Stock	S	223	$483.8589	Disposed	48444	Indirect
2021-05-07	Common Stock	S	45	$485.585	Disposed	48399	Indirect
2021-05-07	Common Stock	S	90	$487.5067	Disposed	48309	Indirect
2021-05-07	Common Stock	S	153	$488.8176	Disposed	48156	Indirect
2021-05-07	Common Stock	S	90	$489.705	Disposed	48066	Indirect
2021-05-07	Common Stock	S	251	$491.0734	Disposed	47815	Indirect
2021-05-07	Common Stock	S	82	$492.17	Disposed	47733	Indirect

Footnotes

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $474.81 to $475.79 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $476.46 to $476.70 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $477.54 to $478.11 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $478.78 to $479.76 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $479.98 to $480.18 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $481.10 to $482.06 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $482.20 to $483.08 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $483.29 to $484.13 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $484.30 to $484.41 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $485.34 to $486.27 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $486.64 to $487.18 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $487.82 to $488.73 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $488.89 to $489.84 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $489.97 to $490.875 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $491.095 to $491.97 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $492.10 to $492.985 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F19: Represents the weighted average sales price per share. The shares sold at prices ranging from $477.615 to $478.245 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F20: Represents the weighted average sales price per share. The shares sold at prices ranging from $478.825 to $479.75 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F21: Represents the weighted average sales price per share. The shares sold at prices ranging from $479.92 to $479.935 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F22: Represents the weighted average sales price per share. The shares sold at prices ranging from $481.055 to $481.955 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F23: Represents the weighted average sales price per share. The shares sold at prices ranging from $483.39 to $484.08 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F24: Represents the weighted average sales price per share. The shares sold at prices ranging from $487.005 to $487.94 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F25: Represents the weighted average sales price per share. The shares sold at prices ranging from $488.22 to $489.065 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F26: Represents the weighted average sales price per share. The shares sold at prices ranging from $489.29 to $490.12 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F27: Represents the weighted average sales price per share. The shares sold at prices ranging from $490.80 to $491.71 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.