ServiceNow, Inc. — Director's Dealing 2021

Dec 8, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2021-12-07

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-11-05	Common Stock	G	6477	—	Disposed	239524	Indirect
2021-12-07	Common Stock	S	231	$630.0043	Disposed	239293	Indirect
2021-12-07	Common Stock	S	298	$633.83	Disposed	238995	Indirect
2021-12-07	Common Stock	S	108	$635.2142	Disposed	238887	Indirect
2021-12-07	Common Stock	S	250	$636.1649	Disposed	238637	Indirect
2021-12-07	Common Stock	S	401	$637.3883	Disposed	238236	Indirect
2021-12-07	Common Stock	S	505	$638.7473	Disposed	237731	Indirect
2021-12-07	Common Stock	S	175	$641.4742	Disposed	237556	Indirect
2021-12-07	Common Stock	S	391	$643.3152	Disposed	237165	Indirect
2021-12-07	Common Stock	S	195	$645.238	Disposed	236970	Indirect
2021-12-07	Common Stock	S	635	$646.4809	Disposed	236335	Indirect
2021-12-07	Common Stock	S	271	$647.7255	Disposed	236064	Indirect
2021-12-07	Common Stock	S	937	$648.8274	Disposed	235127	Indirect
2021-12-07	Common Stock	S	358	$649.5943	Disposed	234769	Indirect
2021-12-07	Common Stock	S	567	$650.7985	Disposed	234202	Indirect
2021-12-07	Common Stock	S	615	$651.7947	Disposed	233587	Indirect
2021-12-07	Common Stock	S	216	$653.3285	Disposed	233371	Indirect
2021-12-07	Common Stock	S	272	$654.4806	Disposed	233099	Indirect
2021-12-07	Common Stock	S	362	$656.1919	Disposed	232737	Indirect
2021-12-07	Common Stock	S	101	$657.7486	Disposed	232636	Indirect
2021-12-07	Common Stock	S	658	$659.3311	Disposed	231978	Indirect
2021-12-07	Common Stock	S	671	$660.2093	Disposed	231307	Indirect
2021-12-07	Common Stock	S	1342	$661.6965	Disposed	229965	Indirect
2021-12-07	Common Stock	S	1580	$662.5847	Disposed	228385	Indirect
2021-12-07	Common Stock	S	2496	$663.4481	Disposed	225889	Indirect
2021-12-07	Common Stock	S	656	$664.4541	Disposed	225233	Indirect
2021-12-07	Common Stock	S	491	$665.9903	Disposed	224742	Indirect
2021-12-07	Common Stock	S	218	$667.1895	Disposed	224524	Indirect
2021-12-07	Common Stock	S	29	$633.83	Disposed	38671	Indirect
2021-12-07	Common Stock	S	116	$638.1773	Disposed	38555	Indirect

Footnotes

F1: Represents shares donated to charity by the reporting person.

F2: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (2).

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $630.00 to $630.01 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $634.895 to $635.64 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $635.955 to $636.84 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $636.98 to $637.77 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $638.40 to $639.33 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $641.34 to $641.61 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $643.105 to $643.89 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $644.95 to $645.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $646.08 to $646.86 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $647.015 to $647.995 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $648.12 to $649.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $649.34 to $650.26 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $650.44 to $651.285 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $651.53 to $652.40 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $653.12 to $654.015 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F19: Represents the weighted average sales price per share. The shares sold at prices ranging from $654.14 to $654.715 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F20: Represents the weighted average sales price per share. The shares sold at prices ranging from $655.71 to $656.535 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F21: Represents the weighted average sales price per share. The shares sold at prices ranging from $657.69 to $658.145 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F22: Represents the weighted average sales price per share. The shares sold at prices ranging from $658.795 to $659.70 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F23: Represents the weighted average sales price per share. The shares sold at prices ranging from $659.84 to $660.675 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F24: Represents the weighted average sales price per share. The shares sold at prices ranging from $661.17 to $662.16 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F25: Represents the weighted average sales price per share. The shares sold at prices ranging from $662.175 to $662.955 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F26: Represents the weighted average sales price per share. The shares sold at prices ranging from $663.23 to $664.09 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F27: Represents the weighted average sales price per share. The shares sold at prices ranging from $664.235 to $664.905 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F28: Represents the weighted average sales price per share. The shares sold at prices ranging from $665.49 to $666.36 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F29: Represents the weighted average sales price per share. The shares sold at prices ranging from $666.985 to $667.52 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F30: Represents the weighted average sales price per share. The shares sold at prices ranging from $637.97 to $638.935 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.