ServiceNow, Inc. — Director's Dealing 2020

Dec 4, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2020-12-02

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-11-17	Common Stock	G	6000	—	Disposed	453483	Indirect
2020-12-02	Common Stock	S	960	$521.9773	Disposed	452523	Indirect
2020-12-02	Common Stock	S	1892	$522.766	Disposed	450631	Indirect
2020-12-02	Common Stock	S	3604	$523.7485	Disposed	447027	Indirect
2020-12-02	Common Stock	S	5038	$524.9221	Disposed	441989	Indirect
2020-12-02	Common Stock	S	9019	$525.7374	Disposed	432970	Indirect
2020-12-02	Common Stock	S	4404	$526.8982	Disposed	428566	Indirect
2020-12-02	Common Stock	S	5504	$527.7505	Disposed	423062	Indirect
2020-12-02	Common Stock	S	2039	$528.778	Disposed	421023	Indirect
2020-12-02	Common Stock	S	1797	$529.7789	Disposed	419226	Indirect
2020-12-02	Common Stock	S	1573	$530.7616	Disposed	417653	Indirect
2020-12-02	Common Stock	S	170	$532.371	Disposed	417483	Indirect
2020-12-02	Common Stock	S	228	$522.7734	Disposed	57572	Indirect
2020-12-02	Common Stock	S	377	$524.0785	Disposed	57195	Indirect
2020-12-02	Common Stock	S	852	$525.447	Disposed	56343	Indirect
2020-12-02	Common Stock	S	479	$526.6359	Disposed	55864	Indirect
2020-12-02	Common Stock	S	342	$527.7908	Disposed	55522	Indirect
2020-12-02	Common Stock	S	214	$529.4843	Disposed	55308	Indirect
2020-12-02	Common Stock	S	108	$531.0656	Disposed	55200	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	811	Direct

Footnotes

F1: Represents shares donated to charity by the reporting person.

F2: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (2).

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $521.31 to $522.30 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $522.31 to $523.275 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $523.325 to $524.31 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $524.35 to $525.33 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $525.35 to $526.335 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $526.36 to $527.345 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $527.355 to $528.315 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $528.445 to $529.34 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $529.44 to $530.38 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $530.565 to $531.33 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $532.205 to $532.70 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $522.31 to $523.10 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $523.56 to $524.40 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $525.07 to $525.915 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $526.265 to $527.11 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F19: Represents the weighted average sales price per share. The shares sold at prices ranging from $527.31 to $527.99 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F20: Represents the weighted average sales price per share. The shares sold at prices ranging from $529.135 to $529.72 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F21: Represents the weighted average sales price per share. The shares sold at prices ranging from $530.77 to $531.33 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.