ServiceNow, Inc. — Director's Dealing 2020

Nov 4, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2020-11-02

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-11-02	Common Stock	S	1699	$475.0949	Disposed	493784	Indirect
2020-11-02	Common Stock	S	3106	$476.0713	Disposed	490678	Indirect
2020-11-02	Common Stock	S	5497	$477.0935	Disposed	485181	Indirect
2020-11-02	Common Stock	S	3146	$478.1816	Disposed	482035	Indirect
2020-11-02	Common Stock	S	780	$479.5225	Disposed	481255	Indirect
2020-11-02	Common Stock	S	404	$480.756	Disposed	480851	Indirect
2020-11-02	Common Stock	S	868	$481.5865	Disposed	479983	Indirect
2020-11-02	Common Stock	S	608	$483.8167	Disposed	479375	Indirect
2020-11-02	Common Stock	S	613	$484.8849	Disposed	478762	Indirect
2020-11-02	Common Stock	S	678	$486.0215	Disposed	478084	Indirect
2020-11-02	Common Stock	S	954	$486.9824	Disposed	477130	Indirect
2020-11-02	Common Stock	S	1279	$489.0395	Disposed	475851	Indirect
2020-11-02	Common Stock	S	1477	$489.9009	Disposed	474374	Indirect
2020-11-02	Common Stock	S	239	$490.6772	Disposed	474135	Indirect
2020-11-02	Common Stock	S	468	$492.8916	Disposed	473667	Indirect
2020-11-02	Common Stock	S	199	$494.1413	Disposed	473468	Indirect
2020-11-02	Common Stock	S	1059	$495.6676	Disposed	472409	Indirect
2020-11-02	Common Stock	S	1254	$496.5811	Disposed	471155	Indirect
2020-11-02	Common Stock	S	1349	$497.7026	Disposed	469806	Indirect
2020-11-02	Common Stock	S	2260	$498.8852	Disposed	467546	Indirect
2020-11-02	Common Stock	S	699	$499.7151	Disposed	466847	Indirect
2020-11-02	Common Stock	S	1434	$501.0334	Disposed	465413	Indirect
2020-11-02	Common Stock	S	1895	$502.6676	Disposed	463518	Indirect
2020-11-02	Common Stock	S	688	$503.5913	Disposed	462830	Indirect
2020-11-02	Common Stock	S	2087	$504.8847	Disposed	460743	Indirect
2020-11-02	Common Stock	S	1046	$505.6625	Disposed	459697	Indirect
2020-11-02	Common Stock	S	214	$507.15	Disposed	459483	Indirect
2020-11-02	Common Stock	S	560	$475.9304	Disposed	59840	Indirect
2020-11-02	Common Stock	S	291	$477.4989	Disposed	59549	Indirect
2020-11-02	Common Stock	S	91	$478.56	Disposed	59458	Indirect

Footnotes

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $474.455 to $475.39 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $475.62 to $476.60 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $476.64 to $477.61 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $477.685 to $478.63 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $479.025 to $479.76 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $480.23 to $481.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $481.29 to $481.97 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $483.34 to $484.29 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $484.41 to $485.33 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $485.63 to $486.38 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $486.68 to $487.65 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $488.505 to $489.495 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $489.50 to $490.355 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $490.65 to $490.95 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $492.51 to $493.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $493.88 to $494.38 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F19: Represents the weighted average sales price per share. The shares sold at prices ranging from $495.035 to $495.94 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F20: Represents the weighted average sales price per share. The shares sold at prices ranging from $496.04 to $496.96 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F21: Represents the weighted average sales price per share. The shares sold at prices ranging from $497.24 to $498.07 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F22: Represents the weighted average sales price per share. The shares sold at prices ranging from $498.275 to $499.26 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F23: Represents the weighted average sales price per share. The shares sold at prices ranging from $499.56 to $500.17 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F24: Represents the weighted average sales price per share. The shares sold at prices ranging from $500.6575 to $501.19 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F25: Represents the weighted average sales price per share. The shares sold at prices ranging from $502.23 to $503.13 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F26: Represents the weighted average sales price per share. The shares sold at prices ranging from $503.305 to $503.98 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F27: Represents the weighted average sales price per share. The shares sold at prices ranging from $504.33 to $505.22 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F28: Represents the weighted average sales price per share. The shares sold at prices ranging from $505.35 to $506.12 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F29: Represents the weighted average sales price per share. The shares sold at prices ranging from $475.40 to $476.38 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F30: Represents the weighted average sales price per share. The shares sold at prices ranging from $477.03 to $477.94 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.