ServiceNow, Inc. — Director's Dealing 2020

Jun 19, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2020-06-17

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-06-17	Common Stock	A	811	—	Acquired	811	Direct
2020-06-18	Common Stock	S	1165	$397.5025	Disposed	624318	Indirect
2020-06-18	Common Stock	S	5294	$398.3388	Disposed	619024	Indirect
2020-06-18	Common Stock	S	7434	$399.1815	Disposed	611590	Indirect
2020-06-18	Common Stock	S	4662	$400.3306	Disposed	606928	Indirect
2020-06-18	Common Stock	S	2508	$401.1115	Disposed	604420	Indirect
2020-06-18	Common Stock	S	3205	$402.162	Disposed	601215	Indirect
2020-06-18	Common Stock	S	1410	$403.34	Disposed	599805	Indirect
2020-06-18	Common Stock	S	322	$403.8307	Disposed	599483	Indirect
2020-06-18	Common Stock	S	235	$397.4172	Disposed	73165	Indirect
2020-06-18	Common Stock	S	821	$398.6666	Disposed	72344	Indirect
2020-06-18	Common Stock	S	619	$399.9506	Disposed	71725	Indirect
2020-06-18	Common Stock	S	282	$401.289	Disposed	71443	Indirect
2020-06-18	Common Stock	S	529	$402.4404	Disposed	70914	Indirect
2020-06-18	Common Stock	S	114	$403.875	Disposed	70800	Indirect

Footnotes

F1: Represents an award of restricted stock units ("RSUs"). 100% of the RSUs vest on the earlier of June 17, 2021 and the date of the Issuer's next annual stockholder meeting in 2021. Each RSU represents a contingent right to receive one share of the Issuer's common stock upon settlement for no consideration.

F2: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (2).

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $396.785 to $397.755 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $397.785 to $398.77 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $398.785 to $399.725 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $399.78 to $400.76 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $400.775 to $401.59 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $401.77 to $402.735 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $402.795 to $403.71 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $403.805 to $403.865 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $397.01 to $397.835 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $398.04 to $399.01 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $399.41 to $400.40 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $400.89 to $401.605 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $402.16 to $403.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.