ServiceNow, Inc. — Director's Dealing 2020

Oct 19, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2020-10-15

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-10-15	Common Stock	S	344	$506.7821	Disposed	521139	Indirect
2020-10-15	Common Stock	S	863	$508.0362	Disposed	520276	Indirect
2020-10-15	Common Stock	S	1456	$509.5308	Disposed	518820	Indirect
2020-10-15	Common Stock	S	1937	$510.799	Disposed	516883	Indirect
2020-10-15	Common Stock	S	2088	$511.7158	Disposed	514795	Indirect
2020-10-15	Common Stock	S	2366	$512.8538	Disposed	512429	Indirect
2020-10-15	Common Stock	S	3079	$513.9431	Disposed	509350	Indirect
2020-10-15	Common Stock	S	2683	$514.9802	Disposed	506667	Indirect
2020-10-15	Common Stock	S	1518	$515.7549	Disposed	505149	Indirect
2020-10-15	Common Stock	S	1200	$516.889	Disposed	503949	Indirect
2020-10-15	Common Stock	S	1074	$518.2545	Disposed	502875	Indirect
2020-10-15	Common Stock	S	2010	$519.2707	Disposed	500865	Indirect
2020-10-15	Common Stock	S	579	$519.9127	Disposed	500286	Indirect
2020-10-15	Common Stock	S	2201	$521.2209	Disposed	498085	Indirect
2020-10-15	Common Stock	S	2298	$521.9675	Disposed	495787	Indirect
2020-10-15	Common Stock	S	304	$522.8163	Disposed	495483	Indirect
2020-10-15	Common Stock	S	93	$506.785	Disposed	62907	Indirect
2020-10-15	Common Stock	S	239	$509.1462	Disposed	62668	Indirect
2020-10-15	Common Stock	S	541	$511.5593	Disposed	62127	Indirect
2020-10-15	Common Stock	S	178	$513.2097	Disposed	61949	Indirect
2020-10-15	Common Stock	S	276	$514.3395	Disposed	61673	Indirect
2020-10-15	Common Stock	S	302	$515.3341	Disposed	61371	Indirect
2020-10-15	Common Stock	S	91	$516.5835	Disposed	61280	Indirect
2020-10-15	Common Stock	S	178	$517.9451	Disposed	61102	Indirect
2020-10-15	Common Stock	S	182	$519.501	Disposed	60920	Indirect
2020-10-15	Common Stock	S	278	$521.1258	Disposed	60642	Indirect
2020-10-15	Common Stock	S	242	$522.1451	Disposed	60400	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	811	Direct

Footnotes

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $506.765 to $506.785 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $507.815 to $508.655 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $508.895 to $509.875 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $510.10 to $511.07 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $511.225 to $512.035 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $512.43 to $513.39 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $513.43 to $514.40 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $514.435 to $515.35 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $515.445 to $516.405 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $516.53 to $517.39 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $517.575 to $518.45 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $518.63 to $519.61 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $519.67 to $520.14 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $520.70 to $521.545 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $521.725 to $522.62 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $522.74 to $522.90 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F19: Represents the weighted average sales price per share. The shares sold at prices ranging from $508.65 to $509.48 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F20: Represents the weighted average sales price per share. The shares sold at prices ranging from $511.07 to $511.97 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F21: Represents the weighted average sales price per share. The shares sold at prices ranging from $512.385 to $513.22 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F22: Represents the weighted average sales price per share. The shares sold at prices ranging from $513.79 to $514.76 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F23: Represents the weighted average sales price per share. The shares sold at prices ranging from $515.01 to $515.50 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F24: Represents the weighted average sales price per share. The shares sold at prices ranging from $516.385 to $516.60 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F25: Represents the weighted average sales price per share. The shares sold at prices ranging from $517.49 to $518.39 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F26: Represents the weighted average sales price per share. The shares sold at prices ranging from $519.34 to $519.84 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F27: Represents the weighted average sales price per share. The shares sold at prices ranging from $520.72 to $521.48 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F28: Represents the weighted average sales price per share. The shares sold at prices ranging from $521.96 to $522.62 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.