ServiceNow, Inc. — Director's Dealing 2020

Mar 16, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2020-03-12

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-03-12	Common Stock	S	95	$261.82	Disposed	703388	Indirect
2020-03-12	Common Stock	S	490	$264.9023	Disposed	702898	Indirect
2020-03-12	Common Stock	S	560	$265.631	Disposed	702338	Indirect
2020-03-12	Common Stock	S	1249	$267.3321	Disposed	701089	Indirect
2020-03-12	Common Stock	S	1770	$268.2472	Disposed	699319	Indirect
2020-03-12	Common Stock	S	3106	$269.096	Disposed	696213	Indirect
2020-03-12	Common Stock	S	3775	$270.1014	Disposed	692438	Indirect
2020-03-12	Common Stock	S	1132	$271.0786	Disposed	691306	Indirect
2020-03-12	Common Stock	S	1342	$272.1769	Disposed	689964	Indirect
2020-03-12	Common Stock	S	1832	$273.2789	Disposed	688132	Indirect
2020-03-12	Common Stock	S	735	$274.3951	Disposed	687397	Indirect
2020-03-12	Common Stock	S	1929	$275.4345	Disposed	685468	Indirect
2020-03-12	Common Stock	S	1064	$276.3286	Disposed	684404	Indirect
2020-03-12	Common Stock	S	858	$277.5605	Disposed	683546	Indirect
2020-03-12	Common Stock	S	1043	$278.7878	Disposed	682503	Indirect
2020-03-12	Common Stock	S	1447	$279.848	Disposed	681056	Indirect
2020-03-12	Common Stock	S	570	$280.9588	Disposed	680486	Indirect
2020-03-12	Common Stock	S	848	$281.9691	Disposed	679638	Indirect
2020-03-12	Common Stock	S	881	$282.9964	Disposed	678757	Indirect
2020-03-12	Common Stock	S	844	$284.3046	Disposed	677913	Indirect
2020-03-12	Common Stock	S	286	$285.5397	Disposed	677627	Indirect
2020-03-12	Common Stock	S	144	$286.555	Disposed	677483	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	76000	Indirect
Common Stock	1213	Direct

Footnotes

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $264.26 to $265.175 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $265.435 to $265.79 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $266.63 to $267.495 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $267.675 to $268.66 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $268.68 to $269.555 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $269.685 to $270.66 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $270.70 to $271.505 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $271.71 to $272.685 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $272.78 to $273.755 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $273.87 to $274.785 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $274.865 to $275.825 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $275.99 to $276.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $277.06 to $277.85 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $278.08 to $279.05 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $279.33 to $280.30 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $280.44 to $281.315 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F19: Represents the weighted average sales price per share. The shares sold at prices ranging from $281.45 to $282.43 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F20: Represents the weighted average sales price per share. The shares sold at prices ranging from $282.705 to $283.36 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F21: Represents the weighted average sales price per share. The shares sold at prices ranging from $283.875 to $284.83 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F22: Represents the weighted average sales price per share. The shares sold at prices ranging from $285.145 to $285.87 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F23: Represents the weighted average sales price per share. The shares sold at prices ranging from $286.20 to $286.56 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.