ServiceNow, Inc. — Director's Dealing 2020

Sep 18, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2020-09-16

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-09-16	Common Stock	S	1549	$456.5859	Disposed	545934	Indirect
2020-09-16	Common Stock	S	1906	$457.5479	Disposed	544028	Indirect
2020-09-16	Common Stock	S	1399	$458.4826	Disposed	542629	Indirect
2020-09-16	Common Stock	S	1585	$459.6169	Disposed	541044	Indirect
2020-09-16	Common Stock	S	2387	$460.7104	Disposed	538657	Indirect
2020-09-16	Common Stock	S	2386	$461.8893	Disposed	536271	Indirect
2020-09-16	Common Stock	S	2004	$462.9942	Disposed	534267	Indirect
2020-09-16	Common Stock	S	1342	$463.7402	Disposed	532925	Indirect
2020-09-16	Common Stock	S	1234	$464.5215	Disposed	531691	Indirect
2020-09-16	Common Stock	S	2486	$465.7448	Disposed	529205	Indirect
2020-09-16	Common Stock	S	1556	$466.6917	Disposed	527649	Indirect
2020-09-16	Common Stock	S	1111	$467.8158	Disposed	526538	Indirect
2020-09-16	Common Stock	S	1628	$468.9327	Disposed	524910	Indirect
2020-09-16	Common Stock	S	445	$469.7309	Disposed	524465	Indirect
2020-09-16	Common Stock	S	632	$470.9135	Disposed	523833	Indirect
2020-09-16	Common Stock	S	7	$472.805	Disposed	523826	Indirect
2020-09-16	Common Stock	S	294	$475.3503	Disposed	523532	Indirect
2020-09-16	Common Stock	S	1452	$476.5117	Disposed	522080	Indirect
2020-09-16	Common Stock	S	386	$477.444	Disposed	521694	Indirect
2020-09-16	Common Stock	S	211	$478.7034	Disposed	521483	Indirect
2020-09-16	Common Stock	S	102	$456.01	Disposed	65498	Indirect
2020-09-16	Common Stock	S	338	$457.5021	Disposed	65160	Indirect
2020-09-16	Common Stock	S	185	$459.3791	Disposed	64975	Indirect
2020-09-16	Common Stock	S	305	$460.922	Disposed	64670	Indirect
2020-09-16	Common Stock	S	313	$462.4833	Disposed	64357	Indirect
2020-09-16	Common Stock	S	203	$463.4541	Disposed	64154	Indirect
2020-09-16	Common Stock	S	103	$464.63	Disposed	64051	Indirect
2020-09-16	Common Stock	S	321	$466.2679	Disposed	63730	Indirect
2020-09-16	Common Stock	S	129	$466.9964	Disposed	63601	Indirect
2020-09-16	Common Stock	S	296	$469.0954	Disposed	63305	Indirect

Footnotes

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $456.03 to $457.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $457.15 to $457.88 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $458.15 to $458.93 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $459.15 to $460.135 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $460.25 to $461.10 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $461.35 to $462.27 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $462.39 to $463.37 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $463.415 to $464.045 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $464.12 to $464.92 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $465.24 to $466.21 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $466.26 to $467.04 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $467.28 to $468.12 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $468.37 to $469.29 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $469.41 to $470.04 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $470.61 to $471.28 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $474.90 to $475.78 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F19: Represents the weighted average sales price per share. The shares sold at prices ranging from $475.935 to $476.83 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F20: Represents the weighted average sales price per share. The shares sold at prices ranging from $477.165 to $477.925 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F21: Represents the weighted average sales price per share. The shares sold at prices ranging from $478.37 to $479.04 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F22: Represents the weighted average sales price per share. The shares sold at prices ranging from $457.10 to $457.98 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F23: Represents the weighted average sales price per share. The shares sold at prices ranging from $459.21 to $459.55 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F24: Represents the weighted average sales price per share. The shares sold at prices ranging from $460.64 to $461.295 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F25: Represents the weighted average sales price per share. The shares sold at prices ranging from $461.97 to $462.78 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F26: Represents the weighted average sales price per share. The shares sold at prices ranging from $463.29 to $463.63 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F27: Represents the weighted average sales price per share. The shares sold at prices ranging from $465.72 to $466.31 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F28: Represents the weighted average sales price per share. The shares sold at prices ranging from $466.86 to $467.415 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F29: Represents the weighted average sales price per share. The shares sold at prices ranging from $468.93 to $469.40 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.