ServiceNow, Inc. — Director's Dealing 2020

May 18, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2020-05-14

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-05-14	Common Stock	S	836	$352.4865	Disposed	650647	Indirect
2020-05-14	Common Stock	S	480	$354.0572	Disposed	650167	Indirect
2020-05-14	Common Stock	S	862	$354.929	Disposed	649305	Indirect
2020-05-14	Common Stock	S	1412	$356.0058	Disposed	647893	Indirect
2020-05-14	Common Stock	S	1835	$357.1689	Disposed	646058	Indirect
2020-05-14	Common Stock	S	2575	$358.3836	Disposed	643483	Indirect
2020-05-14	Common Stock	S	1144	$359.023	Disposed	642339	Indirect
2020-05-14	Common Stock	S	1325	$360.358	Disposed	641014	Indirect
2020-05-14	Common Stock	S	1496	$361.4222	Disposed	639518	Indirect
2020-05-14	Common Stock	S	1595	$362.5147	Disposed	637923	Indirect
2020-05-14	Common Stock	S	650	$363.8612	Disposed	637273	Indirect
2020-05-14	Common Stock	S	970	$364.9569	Disposed	636303	Indirect
2020-05-14	Common Stock	S	3917	$366.0166	Disposed	632386	Indirect
2020-05-14	Common Stock	S	3630	$366.8417	Disposed	628756	Indirect
2020-05-14	Common Stock	S	1791	$368.0824	Disposed	626965	Indirect
2020-05-14	Common Stock	S	1482	$368.9228	Disposed	625483	Indirect
2020-05-14	Common Stock	S	111	$352.78	Disposed	75889	Indirect
2020-05-14	Common Stock	S	108	$353.90	Disposed	75781	Indirect
2020-05-14	Common Stock	S	100	$355.665	Disposed	75681	Indirect
2020-05-14	Common Stock	S	205	$356.8693	Disposed	75476	Indirect
2020-05-14	Common Stock	S	383	$358.3511	Disposed	75093	Indirect
2020-05-14	Common Stock	S	309	$360.8314	Disposed	74784	Indirect
2020-05-14	Common Stock	S	118	$361.61	Disposed	74666	Indirect
2020-05-14	Common Stock	S	66	$362.69	Disposed	74600	Indirect
2020-05-14	Common Stock	S	245	$364.7376	Disposed	74355	Indirect
2020-05-14	Common Stock	S	358	$365.9608	Disposed	73997	Indirect
2020-05-14	Common Stock	S	230	$367.048	Disposed	73767	Indirect
2020-05-14	Common Stock	S	240	$368.3258	Disposed	73527	Indirect
2020-05-14	Common Stock	S	127	$369.50	Disposed	73400	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	1213	Direct

Footnotes

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $352.15 to $352.78 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $353.44 to $354.43 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $354.545 to $355.32 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $355.56 to $356.49 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $356.575 to $357.565 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $357.745 to $358.73 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $358.745 to $359.66 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $359.83 to $360.66 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $360.89 to $361.86 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $362.06 to $362.99 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $363.49 to $364.38 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $364.505 to $365.43 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $365.53 to $366.445 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $366.525 to $367.335 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $367.55 to $368.54 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $368.56 to $369.445 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F19: Represents the weighted average sales price per share. The shares sold at prices ranging from $356.715 to $356.99 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F20: Represents the weighted average sales price per share. The shares sold at prices ranging from $358.27 to $358.71 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F21: Represents the weighted average sales price per share. The shares sold at prices ranging from $360.56 to $361.20 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F22: Represents the weighted average sales price per share. The shares sold at prices ranging from $364.68 to $364.80 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F23: Represents the weighted average sales price per share. The shares sold at prices ranging from $365.75 to $366.19 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F24: Represents the weighted average sales price per share. The shares sold at prices ranging from $366.83 to $367.29 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F25: Represents the weighted average sales price per share. The shares sold at prices ranging from $367.95 to $368.67 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.