ServiceNow, Inc. — Director's Dealing 2020

Nov 4, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2020-11-02

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-11-02	Common Stock	S	84	$479.61	Disposed	59374	Indirect
2020-11-02	Common Stock	S	96	$481.57	Disposed	59278	Indirect
2020-11-02	Common Stock	S	98	$484.57	Disposed	59180	Indirect
2020-11-02	Common Stock	S	101	$487.02	Disposed	59079	Indirect
2020-11-02	Common Stock	S	104	$489.7404	Disposed	58975	Indirect
2020-11-02	Common Stock	S	91	$490.30	Disposed	58884	Indirect
2020-11-02	Common Stock	S	101	$493.59	Disposed	58783	Indirect
2020-11-02	Common Stock	S	287	$498.3321	Disposed	58496	Indirect
2020-11-02	Common Stock	S	156	$499.4945	Disposed	58340	Indirect
2020-11-02	Common Stock	S	85	$501.19	Disposed	58255	Indirect
2020-11-02	Common Stock	S	180	$502.66	Disposed	58075	Indirect
2020-11-02	Common Stock	S	275	$505.105	Disposed	57800	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	811	Direct

Footnotes

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $489.25 to $489.75 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $498.19 to $498.63 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $499.21 to $499.965 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $502.23 to $503.13 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $504.88 to $505.22 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.