ServiceNow, Inc. — Director's Dealing 2020

Aug 14, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2020-08-13

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-08-13	Common Stock	S	1355	$427.9164	Disposed	572128	Indirect
2020-08-13	Common Stock	S	363	$429.7109	Disposed	571765	Indirect
2020-08-13	Common Stock	S	110	$430.48	Disposed	571655	Indirect
2020-08-13	Common Stock	S	725	$432.4314	Disposed	570930	Indirect
2020-08-13	Common Stock	S	1759	$433.7229	Disposed	569171	Indirect
2020-08-13	Common Stock	S	1816	$434.592	Disposed	567355	Indirect
2020-08-13	Common Stock	S	2074	$435.4415	Disposed	565281	Indirect
2020-08-13	Common Stock	S	3015	$436.7297	Disposed	562266	Indirect
2020-08-13	Common Stock	S	6326	$437.7207	Disposed	555940	Indirect
2020-08-13	Common Stock	S	7273	$438.7216	Disposed	548667	Indirect
2020-08-13	Common Stock	S	1184	$439.3287	Disposed	547483	Indirect
2020-08-13	Common Stock	S	174	$427.8529	Disposed	68026	Indirect
2020-08-13	Common Stock	S	137	$432.4513	Disposed	67889	Indirect
2020-08-13	Common Stock	S	172	$434.0197	Disposed	67717	Indirect
2020-08-13	Common Stock	S	339	$435.592	Disposed	67378	Indirect
2020-08-13	Common Stock	S	201	$436.5062	Disposed	67177	Indirect
2020-08-13	Common Stock	S	794	$437.6552	Disposed	66383	Indirect
2020-08-13	Common Stock	S	783	$438.756	Disposed	65600	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	811	Direct

Footnotes

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $427.77 to $428.38 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $429.18 to $430.02 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $432.01 to $432.91 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $433.03 to $434.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $434.08 to $435.02 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $435.13 to $436.03 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $436.16 to $437.13 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $437.20 to $438.135 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $438.195 to $439.175 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $439.20 to $439.655 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $427.85 to $427.86 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $431.96 to $432.49 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $433.81 to $434.365 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $435.18 to $436.06 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $436.34 to $436.755 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $437.345 to $438.135 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F19: Represents the weighted average sales price per share. The shares sold at prices ranging from $438.41 to $439.34 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.