ServiceNow, Inc. — Director's Dealing 2019

Aug 14, 2019

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2019-08-12

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2019-08-12	Common Stock	S	2664	$258.7142	Disposed	969624	Indirect
2019-08-12	Common Stock	S	1904	$259.4335	Disposed	967720	Indirect
2019-08-12	Common Stock	S	2006	$260.4768	Disposed	965714	Indirect
2019-08-12	Common Stock	S	2815	$261.5292	Disposed	962899	Indirect
2019-08-12	Common Stock	S	611	$262.4831	Disposed	962288	Indirect
2019-08-12	Common Stock	S	2937	$258.7633	Disposed	959351	Indirect
2019-08-12	Common Stock	S	1475	$259.4992	Disposed	957876	Indirect
2019-08-12	Common Stock	S	2118	$260.5191	Disposed	955758	Indirect
2019-08-12	Common Stock	S	2857	$261.5145	Disposed	952901	Indirect
2019-08-12	Common Stock	S	613	$262.3977	Disposed	952288	Indirect
2019-08-12	Common Stock	S	409	$258.8813	Disposed	87591	Indirect
2019-08-12	Common Stock	S	151	$260.0773	Disposed	87440	Indirect
2019-08-12	Common Stock	S	348	$261.3337	Disposed	87092	Indirect
2019-08-12	Common Stock	S	92	$262.23	Disposed	87000	Indirect
2019-08-12	Common Stock	S	379	$258.9287	Disposed	86621	Indirect
2019-08-12	Common Stock	S	249	$260.1471	Disposed	86372	Indirect
2019-08-12	Common Stock	S	251	$261.2223	Disposed	86121	Indirect
2019-08-12	Common Stock	S	121	$262.3977	Disposed	86000	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	1213	Direct

Footnotes

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $257.975 to $258.965 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $258.97 to $259.86 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $260.03 to $261.005 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $261.06 to $262.04 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $262.18 to $262.9 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $258.03 to $258.975 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $259.025 to $259.86 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $260.03 to $260.995 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $262.18 to $262.73 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $258.56 to $258.96 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $259.8 to $260.31 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $261.14 to $261.835 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $258.56 to $259.4 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $259.63 to $260.57 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $260.89 to $261.54 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $261.925 to $262.54 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.