ServiceNow, Inc. — Director's Dealing 2019

May 15, 2019

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2019-05-13

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2019-05-13	Common Stock	S	200	$259.78	Disposed	93800	Indirect
2019-05-13	Common Stock	S	300	$261.5867	Disposed	93500	Indirect
2019-05-13	Common Stock	S	100	$263.67	Disposed	93400	Indirect
2019-05-13	Common Stock	S	300	$266.3333	Disposed	93100	Indirect
2019-05-13	Common Stock	S	100	$267.02	Disposed	93000	Indirect
2019-05-13	Common Stock	S	200	$259.795	Disposed	92800	Indirect
2019-05-13	Common Stock	S	200	$261.235	Disposed	92600	Indirect
2019-05-13	Common Stock	S	100	$262.33	Disposed	92500	Indirect
2019-05-13	Common Stock	S	100	$264.16	Disposed	92400	Indirect
2019-05-13	Common Stock	S	300	$266.315	Disposed	92100	Indirect
2019-05-13	Common Stock	S	100	$267.035	Disposed	92000	Indirect
2019-05-13	Common Stock	S	1284	$259.8807	Disposed	1031004	Indirect
2019-05-13	Common Stock	S	1216	$260.9411	Disposed	1029788	Indirect
2019-05-13	Common Stock	S	1800	$262.0033	Disposed	1027988	Indirect
2019-05-13	Common Stock	S	750	$262.9847	Disposed	1027238	Indirect
2019-05-13	Common Stock	S	350	$263.9657	Disposed	1026888	Indirect
2019-05-13	Common Stock	S	900	$265.1989	Disposed	1025988	Indirect
2019-05-13	Common Stock	S	2000	$266.4975	Disposed	1023988	Indirect
2019-05-13	Common Stock	S	800	$267.2663	Disposed	1023188	Indirect
2019-05-13	Common Stock	S	300	$268.5333	Disposed	1022888	Indirect
2019-05-13	Common Stock	S	500	$269.63	Disposed	1022388	Indirect
2019-05-13	Common Stock	S	100	$270.51	Disposed	1022288	Indirect
2019-05-13	Common Stock	S	1260	$259.8803	Disposed	1021028	Indirect
2019-05-13	Common Stock	S	1100	$260.9009	Disposed	1019928	Indirect
2019-05-13	Common Stock	S	1800	$261.9039	Disposed	1018128	Indirect
2019-05-13	Common Stock	S	1000	$262.997	Disposed	1017128	Indirect
2019-05-13	Common Stock	S	200	$263.74	Disposed	1016928	Indirect
2019-05-13	Common Stock	S	920	$265.1148	Disposed	1016008	Indirect
2019-05-13	Common Stock	S	1900	$266.4463	Disposed	1014108	Indirect
2019-05-13	Common Stock	S	923	$267.1919	Disposed	1013185	Indirect

Footnotes

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $259.44 to $260.12 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $261.27 to $262.18 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $265.99 to $266.67 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $259.47 to $260.12 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $261.20 to $261.27 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $265.99 to $266.65 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $259.47 to $260.30 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $260.51 to $261.50 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $261.57 to $262.56 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $262.60 to $263.53 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $263.61 to $264.35 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $264.79 to $265.66 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $265.90 to $266.89 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $266.99 to $267.64 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $268.21 to $268.74 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $269.41 to $270.27 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F19: Represents the weighted average sales price per share. The shares sold at prices ranging from $259.43 to $260.23 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F20: Represents the weighted average sales price per share. The shares sold at prices ranging from $260.52 to $261.43 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F21: Represents the weighted average sales price per share. The shares sold at prices ranging from $261.53 to $262.49 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F22: Represents the weighted average sales price per share. The shares sold at prices ranging from $262.55 to $263.52 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F23: Represents the weighted average sales price per share. The shares sold at prices ranging from $263.67 to $263.81 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F24: Represents the weighted average sales price per share. The shares sold at prices ranging from $264.76 to $265.67 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F25: Represents the weighted average sales price per share. The shares sold at prices ranging from $265.90 to $266.88 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F26: Represents the weighted average sales price per share. The shares sold at prices ranging from $266.91 to $267.70 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.