ServiceNow, Inc. — Director's Dealing 2019

Apr 10, 2019

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2019-04-08

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2019-04-08	Common Stock	S	400	$236.43	Disposed	95600	Indirect
2019-04-08	Common Stock	S	400	$237.77	Disposed	95200	Indirect
2019-04-08	Common Stock	S	200	$238.325	Disposed	95000	Indirect
2019-04-08	Common Stock	S	300	$236.2467	Disposed	94700	Indirect
2019-04-08	Common Stock	S	400	$237.5243	Disposed	94300	Indirect
2019-04-08	Common Stock	S	300	$238.2317	Disposed	94000	Indirect
2019-04-08	Common Stock	S	400	$234.6275	Disposed	1051888	Indirect
2019-04-08	Common Stock	S	600	$235.8653	Disposed	1051288	Indirect
2019-04-08	Common Stock	S	3033	$236.9042	Disposed	1048255	Indirect
2019-04-08	Common Stock	S	4651	$237.7674	Disposed	1043604	Indirect
2019-04-08	Common Stock	S	1316	$238.7167	Disposed	1042288	Indirect
2019-04-08	Common Stock	S	500	$234.834	Disposed	1041788	Indirect
2019-04-08	Common Stock	S	801	$236.0604	Disposed	1040987	Indirect
2019-04-08	Common Stock	S	4299	$237.1435	Disposed	1036688	Indirect
2019-04-08	Common Stock	S	3800	$237.9974	Disposed	1032888	Indirect
2019-04-08	Common Stock	S	600	$238.95	Disposed	1032288	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	1770	Direct

Footnotes

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $236.00 to $236.81 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $237.22 to $238.16 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $238.24 to $238.41 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $235.92 to $236.81 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $236.98 to $237.94 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $238.12 to $238.41 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $234.18 to $234.84 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $235.25 to $236.21 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $236.26 to $237.22 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $237.28 to $238.26 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $238.30 to $239.27 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $234.59 to $235.24 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $235.60 to $236.40 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $236.62 to $237.61 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $237.62 to $238.61 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $238.71 to $239.18 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.