ServiceNow, Inc. — Director's Dealing 2019

Mar 13, 2019

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2019-03-11

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2019-03-11	Common Stock	S	100	$235.21	Disposed	97900	Indirect
2019-03-11	Common Stock	S	800	$238.66	Disposed	97100	Indirect
2019-03-11	Common Stock	S	100	$239.38	Disposed	97000	Indirect
2019-03-11	Common Stock	S	100	$235.21	Disposed	96900	Indirect
2019-03-11	Common Stock	S	900	$238.6978	Disposed	96000	Indirect
2019-03-11	Common Stock	S	300	$235.63	Disposed	1071988	Indirect
2019-03-11	Common Stock	S	400	$236.9125	Disposed	1071588	Indirect
2019-03-11	Common Stock	S	2500	$237.9244	Disposed	1069088	Indirect
2019-03-11	Common Stock	S	5649	$238.7388	Disposed	1063439	Indirect
2019-03-11	Common Stock	S	1151	$239.568	Disposed	1062288	Indirect
2019-03-11	Common Stock	S	300	$235.5667	Disposed	1061988	Indirect
2019-03-11	Common Stock	S	400	$236.9125	Disposed	1061588	Indirect
2019-03-11	Common Stock	S	2400	$237.9146	Disposed	1059188	Indirect
2019-03-11	Common Stock	S	5500	$238.71	Disposed	1053688	Indirect
2019-03-11	Common Stock	S	1400	$239.5279	Disposed	1052288	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	1770	Direct

Footnotes

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $238.36 to $239.105 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $238.35 to $239.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $235.21 to $236.17 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $236.29 to $237.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $237.29 to $238.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $238.29 to $239.26 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $239.35 to $239.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $235.21 to $235.98 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $239.30 to $239.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.